Growth Marketing Manager

Hi there! We are South and our client is looking for a Growth Marketing Manager!

Note to Applicants:

• Eligibility: This position is open to candidates residing in Latin America.

• Application Language: Please submit your CV in English. Applications submitted in other languages will not be considered.

• Professional Presentation: We encourage you to showcase your professional experience by including a Loom video in the application form. While this is optional, candidates who provide a video presentation will be given priority.

• Interview Policy: The use of artificial intelligence (AI) tools during interviews are strictly prohibited. 

• Note: As part of the final stages of the selection process, contractors may be asked to provide professional references for a reference check. If you're selected, you may also be asked to update their LinkedIn profile. 🙂

About the Company
Our client is a startup SaaS platform that works as an operating system for small businesses in the US. It helps founders form their LLC and then keeps it compliant over time, all in one place. It operates in all 50 states.
On the formation side, the platform handles the LLC filing, EIN, operating agreement, business templates and the first year of registered agent service. For ongoing compliance, it offers registered agent renewals, annual report filings, certificates of good standing, business amendments and license tracking. It also monitors state deadlines so nothing lapses. Customers get a single dashboard with a business health score, a document vault, proactive alerts, a mobile app and an AI copilot that answers compliance questions and takes action on their behalf. The company is also expanding into business banking, insurance, loans and credit-building.
It competes with two or three large players in the space. The team is lean and spread across several countries. The company is hiring its first dedicated growth hire. Today it runs Google Ads, Meta ads and some outbound, but no one owns the growth function full time.

About the Role
We’re looking for a Growth Marketing Manager to own customer acquisition end to end. You’ll report to the Chief Marketing and Strategy Officer and work closely with the global team to align growth with product and brand.
This is a hands-on, high-autonomy role. After onboarding, you’ll work with very little direction: deciding which channels to invest in, measuring what works, and optimizing the full funnel.

Location: 100% remote. Candidates must reside in Latin America.

Responsibilities
Growth Strategy & Acquisition

• Own customer acquisition and the full funnel, from first touch to sign-up and conversion
• Assess current channels, cut what isn’t working and test new ones
• Support and improve outbound efforts
  Performance Marketing
• Manage and optimize paid campaigns on Google Ads and Meta
• Run experiments on landing pages, messaging and offers to improve conversion
  Analytics & Reporting
• Track funnel metrics and CAC, and report results to leadership
• Analyze acquisition data and turn it into actionable recommendations
  Collaboration
• Work with the global team to align growth with product and brand

• Proven experience in growth marketing for SaaS or tech companies, ideally at startups
• Track record of owning acquisition and funnel results, not just running tasks
• Hands-on experience with Google Ads and Meta ads
• Comfortable with the standard SaaS marketing and analytics stack
• Experience working with US companies or the US market
• Fluent English with a clear, neutral accent (the team is global)
• Self-directed and goal-oriented, able to work with minimal oversight in a lean team

• Experience in B2C or small-business SaaS
• Experience with outbound campaigns

• Take ownership of the growth function and operate independently after onboarding
• Maintain clear, accurate funnel and CAC reporting that gives leadership full visibility
• Run a consistent cadence of experiments on landing pages, messaging and offers, and turn results into concrete conversion improvements
• Cut underperforming channels and launch new ones that scale profitably
• Strengthen outbound results
• Align growth with product and brand across a global team

 If this opportunity sounds good to you, send us your resume!