About Shore360:
Shore360 is a 100% Australian-owned BP firm based in the Philippines, providing customized staffing and administrative support for international companies, handling recruitment, HR, IT, and office facilities so clients can focus on core business, offering transparent pricing, dedicated teams, and flexible setups.
Position Summary
The E-commerce Development Specialist is responsible for developing, managing, optimizing, and continuously improving Ultra Football's online store to deliver an exceptional shopping experience for customers.
The role focuses on driving online sales, improving website functionality, enhancing customer engagement, and ensuring the effective presentation of products across the website. This position works closely with the merchandising, marketing, inventory, customer service, and IT teams to support the company's digital growth and commercial objectives.
For Ultra Football, the role should be particularly focused on the online football retail experience, including football jerseys, boots, training apparel, equipment, accessories, and other football-related products.
Key Responsibilities
1. Website Development & Management
- Manage, maintain, and continuously improve the Ultra Football e-commerce website.
- Ensure website functionality, navigation, product pages, and shopping cart features operate efficiently.
- Identify website issues, coordinate technical fixes, and implement improvements to enhance user experience.
- Work with developers and IT teams to implement new website features, integrations, and enhancements.
- Ensure the website is mobile-responsive, user-friendly, secure, and optimized for performance.
- Monitor website speed, functionality, accessibility, and overall customer experience.
2. Product & Content Management
- Manage product listings, product descriptions, images, pricing, specifications, sizes, colours, and stock availability.
- Ensure accurate and consistent product information across all online product categories.
- Create and maintain product collections, landing pages, promotional banners, and featured product sections.
- Coordinate product launches and updates for new football boots, jerseys, teamwear, apparel, and accessories.
- Ensure product pages are optimized for search engines and customer conversion.
- Collaborate with the merchandising and inventory teams to ensure product information and stock levels are accurate.
3. E-commerce Strategy & Sales Optimization
- Develop and implement strategies to increase online sales, website traffic, and customer conversion rates.
- Identify opportunities to improve the customer shopping journey and reduce cart abandonment.
- Monitor sales performance and recommend initiatives to improve revenue and profitability.
- Optimize product recommendations, cross-selling, upselling, and promotional campaigns.
- Support seasonal campaigns, major football tournaments, new product releases, and exclusive product drops.
- Develop strategies to maximize customer engagement and repeat purchases through Ultra Rewards and other loyalty initiatives.
4. SEO & Digital Marketing Support
- Implement search engine optimization (SEO) strategies to improve organic website visibility.
- Optimize product titles, descriptions, metadata, URLs, and website content.
- Coordinate with the marketing team to execute digital campaigns, promotions, and product launches.
- Ensure website content aligns with advertising campaigns, email marketing, and social media promotions.
- Monitor website traffic, search rankings, and campaign performance using analytics tools.
5. Website Analytics & Performance Reporting
- Monitor and analyze e-commerce performance using Google Analytics 4, Google Search Console, and other reporting tools.
- Prepare regular reports on:
- Website traffic and visitor behavior.
- Online sales and revenue performance.
- Conversion rates.
- Average order value (AOV).
- Cart abandonment rates.
- Product performance and best-selling items.
- Customer acquisition and retention.
- Identify trends, issues, and opportunities through data analysis.
- Recommend data-driven improvements to increase website performance and sales.
6. E-commerce Operations & Integration
- Coordinate with warehouse, inventory, customer service, and logistics teams to ensure smooth online order fulfillment.
- Monitor product availability and inventory synchronization between online and physical stores.
- Support online ordering, payment gateway, shipping, returns, and click-and-collect functionality.
- Ensure a seamless integration between the website and relevant third-party applications and platforms.
- Assist in troubleshooting order processing, payment, checkout, and website-related issues.
- Ensure accurate implementation of website promotions, discount codes, and loyalty rewards.
7. Continuous Improvement & Innovation
- Research emerging e-commerce technologies, tools, and industry trends.
- Conduct regular website audits and identify opportunities for improvement.
- Perform A/B testing on website layouts, landing pages, product presentations, and checkout processes.
- Recommend innovative features to enhance customer experience and increase sales.
- Stay updated with e-commerce best practices, digital retail trends, and competitor activities.
Qualifications and Requirements
Education
- Bachelor's degree in Information Technology, Computer Science, Business, Marketing, E-commerce, or a related field.
Work Experience
- At least 2–4 years of experience in e-commerce management, website development, or digital commerce operations.
- Experience managing an online retail store or e-commerce platform.
- Experience in sports retail, fashion, footwear, or consumer goods is an advantage.
Technical Skills
- Experience with e-commerce platforms such as Shopify, Shopify Plus, Magento, or WooCommerce.
- Knowledge of HTML, CSS, and basic JavaScript is an advantage.
- Proficiency in Google Analytics 4 and Google Search Console.
- Understanding of SEO, website optimization, and conversion rate optimization (CRO).
- Experience with product information management, inventory systems, and third-party integrations.
- Knowledge of payment gateways, shipping integrations, and online checkout processes.
- Proficiency in Microsoft Excel or Google Sheets.
Core Competencies
- Strong analytical and problem-solving skills.
- Excellent project management and organizational abilities.
- Strong attention to detail and accuracy.
- Good communication and collaboration skills.
- Customer-focused and commercially driven mindset.
- Ability to manage multiple projects and meet deadlines.
- Proactive, innovative, and adaptable to changing business needs.
- Passion for football, sports retail, and digital commerce is highly desirable.
Key Performance Indicators (KPIs)
The performance of the E-commerce Development Specialist will be measured against the following:
Performance Area
Key Performance Indicator
- Online Sales
- Achievement of monthly and annual online sales targets
- Conversion Rate
- Improvement in website visitor-to-purchase conversion
- Website Performance
- Website uptime, speed, and functionality
- Product Management
- Accuracy and timely uploading of product listings
- SEO Performance
- Improvement in organic traffic and search rankings
- Customer Experience
- Reduction in cart abandonment and checkout issues
- Average Order Value
- Growth in average customer spending per transaction
- Campaign Execution
- Timely and accurate implementation of online promotions
- Website Optimization
- Successful implementation of website improvements
- Reporting
- Timely submission of accurate e-commerce performance reports
Key Working Relationships
The position will work closely with:
- E-commerce and Digital Marketing Team
- Merchandising and Buying Team
- Inventory and Warehouse Operations
- Retail Store Operations
- Customer Service Team
- IT and Web Development Team
- Brand and Marketing Partners
ShoreXtra Perks
- HMO Coverage plus 2
- 15 annual paid leave credits
- Referral Incentives – Get rewarded for bringing top talent to the team via our referral program.
- Statutory Benefits: Maternity, Paternity, and Solo Parent Leaves, Magna Carta for Women, OT, and Premium Pays
Work Set-Up
- Remote
- Dayshift, Fixed Weekends Off
- Full-Time
