Creator Strategist

Who We Are:

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work. 

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

Disclaimer: We're currently on the lookout for potential candidates to join our talent pool via this job listing. Your qualifications will be assessed for both present positions and future opportunities. Should your skills align with a role and an opening arise, our recruitment team will reach out to you promptly. However, please keep in mind that this doesn't guarantee immediate placement or communication.

A day in the life:

As a Creator Strategist, you’ll be at the center of our UGC services and internal creator operations. Your day will involve managing creator campaigns from start to finish—briefing, communication, and deadline management—while also supporting the growth of our internal creator database. You’ll collaborate closely with clients, social strategists, and creators to bring content concepts to life, keeping everything on track and running smoothly.

Key Responsibilities:

• Enhance and optimize business operations through the deployment of AI technologies
• Utilize and leverage Power Digital’s nova ecosystem to benefit your department’s objectives
• Creator & Strategist Communication: Lead communication with creators throughout UGC campaigns, keeping them informed, engaged, and on track from onboarding through content delivery. Proactive communication and tracking with your lead strategists for alignment. 
• Client Communication & Collaboration: Serve as a client-facing partner for UGC campaigns, actively participating in client calls and communications to align on creative direction, campaign needs, feedback, and deliverables while ensuring clear communication and a strong client experience.
• Campaign Workflow Ownership: Own the campaign workflow by building and maintaining creative briefs in partnership with social strategists and clients, ensuring the vision is clear and actionable.
• Deliverables Oversight: Oversee all deliverables for UGC services, ensuring deadlines are met and content aligns with client expectations and free of errors
• Creator List Building & Management: Own recruitment and management of internal creator lists, including sourcing, outreach, onboarding, and relationship management across a diverse roster of talent and industries 
• Creator Vetting and Casting: Cast creators that are an ideal fit for campaigns by thoughtfully matching talent to brand needs and campaign goals; ensuring you are QAing for language, brief alignment, and skillset. 
• Creator Enablement: Ensure internal creators have the guidance, tools, and resources needed to produce high-quality content
• Process Improvement: Proactively identify opportunities to improve how we work with creators, including refining processes and testing new content formats, campaign structures, or workflows
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%

Role Requirements:

• 1+ years experience managing creator or influencer campaigns end-to-end, from onboarding through final content delivery; agency experience preferred 
• Creative Brief Development: Proven ability to build, edit, and manage creative briefs that clearly communicate objectives, deliverables, and expectations.
• UGC Strategy: Working knowledge of UGC and its role within broader digital and social marketing strategies.
• Project Management: Ability to autonomously manage multiple campaigns, stakeholders, and deadlines simultaneously in a fast-paced environment, without errors
• Cross-Functional Collaboration: Confident working cross-functionally with creators, clients, and internal teams to drive successful campaign execution.
• Process Innovation: Ability to identify, test, and implement process improvements that enhance how UGC is delivered and scaled.

Key Performance Indicators (KPIs)

• Personal RPE: $15K 
• Submission of on-time creator briefs: 100%
• 90%+ of creator deliverables submitted on time per campaign; not accounting for client delays outside of your control
• Sufficient QA process ownership that results in no errors that yield a negative impact to revenue or retention of all clients within your book
• Upkeep of Campaign Trackers (Asana and Sheet): 100% completion of weekly updating 

Most Important Things (MITs)

• Reliable and clear communication with creators and internal teams.
• Ability to manage multiple deadlines without dropping the ball.
• Understanding of what makes compelling, on-brand UGC.

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.