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Sales Area Manager - Silicon Valley

Role overview

Summary

This role is for managing NI's business in a high-demand engineering market, focusing on sales to companies in semiconductor, AI, aerospace, and medical devices. You will collaborate with a support team and engage directly with engineers and business leaders to drive sales of testing systems.

Qualifications

  • 3+ years selling technical products to engineers or experience as an applications engineer, sales engineer, or field engineer.
  • Ability to hold a whiteboard conversation with a test engineer and a budget conversation with a VP.
  • A record of finding new business, not only managing existing accounts.
  • Willingness to drive the territory and carry demo gear.
  • Preferred: Engineering degree or equivalent hands-on experience.

Responsibilities

  • Own a sales territory and build a sales plan.
  • Win new engineering teams at semiconductor, AI infrastructure, aerospace, and medtech companies.
  • Sell test systems including PXI, CompactDAQ, CompactRIO, LabVIEW, and TestStand.
  • Host local events and customer sessions.

Key facts

Hard skills

Other skills

  • Sales
  • Relationship Management
  • Communication
  • Collaboration
  • Time Management

About the company

Emerson logo

Emerson

  • Industrial Automation & Controls
  • Large
  • 10,001+
Emerson is a leading global technology, software, and engineering company providing innovative solutions for customers in industrial and commercial markets.We help customers in the world’s most essential industries solve the biggest challenges of modern life. Every day, our global workforce fulfills our unified Purpose and lives out the Values we hold close as an organization: Integrity, Safety & Quality, Support Our People, Customer Focus, Continuous Improvement, Collaboration, and Innovation.Across the globe, we are united by a singular Purpose: We drive innovation that makes the world healthier, safer, smarter, and more sustainable. We invest in our employees to ensure they have the marketplace knowledge, skills, and competencies to bring this Purpose to life while competing and leading in a global economy. Our training programs focus on end-to-end development, from onboarding through senior leadership.Our success is measured by the positive impact we make on people, our communities, and the world through our unwavering focus on environmental, social, and regulatory progress. Learn more about us!Flexible and competitive benefits plans offer you the right options to meet your individual and family needs: medical insurance plans, dental and vision coverage, 401(k), tuition reimbursement and more. We also provide you flexible time-off plans, including paid parental leave, vacation, and holiday leave.Our Commitment to Diversity, Equity & InclusionAt Emerson, we are committed to fostering a culture where every employee is valued and respected for their experiences and perspectives – and that reflects the world around us. We believe a diverse, equitable and inclusive work environment contributes to the rich exchange of ideas that inspires innovation and brings the best solutions to our customers.This philosophy is fundamental to living our company’s values and our responsibility to leave the world in a better place.

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Job description

Sales Area Manager - Silicon Valley & Central Coast
Location: Remote in Peninsula / South Bay. Territory: Peninsula, South Bay, Santa Cruz, Monterey, Fresno.

You will own NI's business in the densest engineering market in the world. The companies building AI chips, data center hardware, satellites, EVs, and medical devices all need to test what they build. NI makes the hardware and software they test it with. 

This is a sales position, compensation has a strong base salary plus uncapped commission, car and office allowance. 

What you will actually do

  • Own a sales territory with its number. You build the plan, you run it.
  • Win new engineering teams at semiconductor, AI infrastructure, aerospace, and medtech companies (50-1,000 employees is the sweet spot).
  • Sell test systems: PXI, CompactDAQ, CompactRIO, LabVIEW, TestStand.
  • Run technical discovery with engineers, then close with program and business leaders.
  • Direct a support team: applications engineers, distributors, and integration partners. You are not alone on technical depth.
  • Host local events and customer sessions. Budget exists for it.

Requirements: 

  • 3+ years selling technical products to engineers (test & measurement, EDA, semiconductor equipment, embedded, industrial automation, or lab instruments), OR
  • You are an applications engineer, sales engineer, or field engineer who wants to own a number.
  • You can hold a whiteboard conversation with a test engineer and a budget conversation with a VP.
  • A record of finding new business, not only managing existing accounts.
  • Willing to drive the territory (Fresno and Monterey a few times a quarter) and carry demo gear.

Preferred Qualifications: 

  • Engineering degree or equivalent hands-on experience.
  • Existing relationships in Bay Area semiconductor, electronics, robotics, medical devices or aerospace.
  • Experience working with distributors and partner ecosystems. 

Why this seat

  • Uncapped commission in a market with real demand.
  • Emerson's scale, NI's engineering brand.
  • Clear path to senior territory or key account roles.

Culture & Commitment to You

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results. 

We recognize the importance of employee wellbeing. We prioritize providing flexible, competitive benefits plans to meet you and your family’s physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.

At Emerson, our employee’s passion for innovation and results drives our success. We actively pursue new      technologies, capabilities and approaches to drive tangible value for our customers. To reward this passion for innovation and results, Emerson 

makes meaningful investments in our people. We provide competitive compensation, integrated benefits offerings and fulfilling career journeys 

that support the growth of each employee. We firmly believe that when Emerson is successful in achieving its operational and financial goals, our 

employees share in the company’s success. The salary/pay range for this role is $175,000 - $300,000 TTC.

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