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Intern Content & Social Media

Role overview

Qualifications

  • HBO student in Marketing, Communication, Media, or a related field (2nd year or higher)
  • Fluent in English (written and spoken)
  • Strong interest in social media and content creation
  • Familiar with content creation and editing tools such as Canva, CapCut, or similar platforms

Responsibilities

  • Help manage Fuel For Fans’ social media channels (Instagram, TikTok, Facebook)
  • Plan, create, and publish content around campaigns, product launches, race weekends, and seasonal moments
  • Engage with the online community and respond to relevant trends
  • Track and analyze performance (reach, engagement, growth, conversion) and support optimization

Key facts

Hard skills

Other skills

  • Creativity
  • Curiosity
  • Proactivity
  • Teamwork
  • Communication

About the company

stichd logo

stichd

  • Fashion, Apparel & Luxury
  • SME
  • 501–1,000
We are a family of experts creating and designing a home for fashion essentials (bodywear, legwear, swimwear), fanwear (motorsport, football) and lifestyle for exceptional brands. Connecting design, sales, logistics, marketing, & e-com, we are Consciously Crafting Convenience for our customers and consumers. Across our three areas; essentials, fanwear and lifestyle we serve both B2B and B2C. From branded socks and underwear to fashionable swimwear and fanwear, we are proud to make products that are personal to you and to the world. At stichd we call them humble heroes. The first pieces you put on and the last you take off. Those pieces that make cheering for your favourite team and driver, that much more enjoyable. A member of the PUMA Group, stichd is a licensee with its HQ located in ‘s-Hertogenbosch, the Netherlands. In addition, stichd has a global presence with sales offices throughout Europe, the UK, in Mexico, in China and in Southeast Asia. The fanwear team is primarily situated in London. The company’s warehousing and logistics are located in Tilburg, Netherlands and via our service partners in Mexico, China and Malaysia. Employing over 750 people, the company’s current brand portfolio includes for our Essentials business: PUMA, Tommy Hilfiger, Levi’s, Head and Calvin Klein. For our Fanwear business: Ayrton Senna, BMW Motorsport, Formula 1, Formula E, Mercedes F1 Team, Williams Racing, Porsche Motorsport, Scuderia Ferrari F1 Team, Aston Martin F1 Team and Manchester City Football Club. And for our Lifestyle business: BMW Lifestyle. At stichd you have the opportunity to be part of a dynamic company, with unique insights into multiple global A-list brands. We are a collective of professionals with diverse personalities and backgrounds where integrity and expertise are balanced with humility. Passionate about our people, products, partners and planet we are dedicated to becoming more conscious of our impact. Always growing, moving and learning.

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Job description

The Job

As a Social Media & Content Intern, you will help grow Fuel For Fans, one of the world's leading webshops for official Formula 1 and motorsport merchandise.

This is a hands-on internship where you'll take an active role in managing Fuel For Fans' organic social media channels and exploring new ways to engage motorsport fans around the world. From spotting trends and creating content to capturing behind-the-scenes moments, you'll help bring the Fuel For Fans brand to life.

While your focus will be Fuel For Fans, you'll be part of the broader E-commerce team responsible for the official webshops of global brands like Manchester City, Premier League, McLaren Racing, Aston Martin F1, and BMW Lifestyle. This gives you a unique opportunity to learn from experienced marketers working across multiple international brands.
This internship offers you the chance to gain real ownership and hands-on experience in social media, content creation, e-commerce, and digital marketing within a fast-paced international environment.

Your Mission

During this internship, you will:

  • Help manage Fuel For Fans’ social media channels (Instagram, TikTok, Facebook)
  • Plan, create, and publish content around campaigns, product launches, race weekends, and seasonal moments
  • Contribute ideas for new content formats and stay up to date with social media trends
  • Help identify opportunities for creator, fan-generated, and behind-the-scenes content
  • Engage with the online community and respond to relevant trends
  • Capture content during events, photoshoots, or other brand moments
  • Track and analyze performance (reach, engagement, growth, conversion) and support optimization
  • Support campaign execution and webshop activities, ensuring campaign and product launches go live smoothly

Your Talent

  • HBO student in Marketing, Communication, Media, or a related field (2nd year or higher)
  • Looking for a meewerkstage starting in February (32-40 hours per week)
  • Minimal available for 6 months
  • Fluent in English (written and spoken)
  • Strong interest in social media and content creation
  • Creative, curious, and eager to learn
  • Proactive and comfortable taking ownership
  • Not afraid to approach people, ask questions, or take initiative
  • Familiar with content creation and editing tools such as Canva, CapCut, or similar platforms
  • Bonus points if you're comfortable appearing in content yourself from time to time
  • Affinity with Formula 1 and motorsport is a big plus
  • Able to work both independently and in a team
  • Comfortable in a fast-paced and dynamic environment

This internship is based in the Netherlands. Working remotely from other countries is not possible. To be considered for this internship, you must be legally authorized to work in the Netherlands without the need for a work permit.



We Offer


·         Internship allowance of €400,- (MBO) or €500,- (HBO) based on full-time

·         Enough free fruit for you daily vitamins;

·         Provided lunch for low cost;

·         Employee discount on the PUMA, Levi’s, Fuel For Fans and BMW Lifestyle websites;

·         International working environment with colleagues of more than 50 different nationalities;

·         Wellbeing activities (e.g.. yoga, pilates and bootcamp);

·         Internship based in the Netherlands; you are expected to arrange and cover your own travel (e.g., using your student travel card).



About Us


We like to think of ourselves as a family of experts.

Ok, we know what you’re thinking: at over 700 members, that’s a pretty big family. But what we really mean is that, whatever our skills or our story, whatever the task or the time pressure, we’re in it together. Pushing each other, backing each other and believing in each other, always.

We’re one STICHD. And that matters, because this one company does a lot.

We partner with some of the world’s most iconic brands to create products that people love. From socks and underwear to swim and fanwear. From PUMA and Levi’s to Formula 1 and Manchester City. From design and logistics to retail and events. From our HQ in the Netherlands to sales offices and logistics centres all over the world. Like we said: a lot.

Why join us?

Because at STICHD, you get the best of both worlds. The buzz and exposure of working on a global scale with the world’s biggest brands. The freedom and flexibility to find your own passion and follow your own path. But most of all, because we care. We really care. About our brands and products. About each package and every fan’s experience. About one another.

We have some amazing people at STICHD. People with different backgrounds and skillsets, perspectives and personalities. Global leaders in their field who always stay curious, grounded and never stop learning.

Does this sound like it could be you? Click ‘apply’ and show us what you’ve got!

AQCUISITION AS A RESULT OF VACANIES IS NOT APPRECIATED

STICHD provides equal opportunities for all job applicants, regardless of race, colour, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at STICHD and PUMA, and we do not tolerate any form of harassment or discrimination.

At STICHD and PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically.






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