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Marketing Analyst

Role overview

Qualifications

  • 3+ years in marketing, growth, or product analytics with a strong marketing component
  • Hands-on experience monitoring key metrics together with marketing and product teams
  • Solid understanding of marketing metrics (CAC, ROI, LTV, ARPU, retention) and attribution models
  • Confident SQL

Responsibilities

  • Analyze paid marketing campaigns across channels, regions, and creatives
  • Build regular reports and provide ad-hoc analytics on marketing effectiveness
  • Connect marketing data with product metrics to measure the true business impact of campaigns
  • Monitor marketing funnel health and detect anomalies or drops in performance

Key facts

Hard skills

Other skills

  • Troubleshooting (Problem Solving)
  • Critical Thinking
  • Communication

About the company

United Tech logo

United Tech

  • Consumer Internet & Social Platforms
  • Scaleup
  • 201–500
United Tech is a dynamic product company established in Ukraine's vibrant heart. 🇺🇦 We specialize in designing innovative mobile and web applications, serving millions of users across the USA, Canada, Latin America, Europe, and the Middle East. With 6 products in our portfolio, a million new users, and 15+ million matches per month, we know how to constantly grow and reach top positions. 🚀 We've evolved from a small mobile app team to a global social networking company with 250+ skilled specialists across 13 countries and 3 continents, united by a founder’s mentality, result orientation, trust, and constant desire to improve. We maintain the working climate and operation of our products remotely, so whether you are in Ukraine or anywhere in the world, join us and shape the future of the social networking industry!

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Job description

We are looking for a Marketing Analyst. You will be the first dedicated marketing analyst on the product and fully own marketing analytics: notice deviations first, localize the problem, explain whether it comes from marketing or from the product, and propose a solution. Your main goal is to design and run a regular monitoring framework for marketing and product performance that systematically finds issues and growth opportunities. You will work closely with User Acquisition Managers, product managers, product analysts, data engineers, and data scientists, and with strong results there is a clear path to grow in seniority and potentially lead the marketing analytics direction.

About our product: We’re building one of the world’s most powerful live-streaming platforms - 400K+ monthly active users connecting through live events, video chats, and real-time communities. Our mission: bring joy, fight loneliness, and deliver safe, ad-free entertainment people actually want to come back to. 

We’re already Top 5 in the US and Top 10 worldwide, expanding fast into Arab markets and Europe - with one clear next milestone: global Top 5. You’ll join an expert team where every idea gets tested and every release reaches millions.

Are you in?


In this role, you will
  • Analyze paid marketing campaigns across channels, regions, and creatives

  • Build regular reports and provide ad-hoc analytics on marketing effectiveness: CAC, ROI, LTV, attribution

  • Connect marketing data with product metrics to measure the true business impact of campaigns

  • Monitor marketing funnel health and detect anomalies or drops in performance

  • Respond fast to marketing alerts: confirm whether an issue affects all traffic or a specific source and which metric is hit

  • Provide actionable recommendations on campaign optimization and budget allocation

  • Collaborate with product analysts, marketers, and data engineers to improve data pipelines and tracking


  • It’s all about you
  • 3+ years in marketing, growth, or product analytics with a strong marketing component

  • Hands-on experience monitoring key metrics together with marketing and product teams, spotting anomalies and turning them into recommendations for managers

  • Solid understanding of marketing metrics (CAC, ROI, LTV, ARPU, retention) and attribution models (last-click, multi-touch)

  • Confident SQL

  • Experience with BI tools (Tableau, Looker, or similar)

  • Strong problem identification skills, critical thinking, and a clear view of cause-and-effect relationships

  • Ownership mindset: you set your own goals, check progress without waiting for a review, and bring your own hypotheses

  • Clear communication: you can turn complex findings into business decisions

  • Daily use of AI tools (ChatGPT, Claude, Gemini, or similar)

  • Upper-Intermediate English or higher

    Would be a plus

  • Experience with mobile attribution platforms (AppsFlyer or similar)

  • Background in both marketing and analytics roles


  • What we offer

    Care and support

  • 20 paid days off, 15 days off due to sickness, and 6 extra days for family moments that matter

  • Up to 10 additional days off for public holidays

  • 100% medical insurance coverage

  • Sports and equipment reimbursement

  • Financial and legal support when you need it

  • Maternity Recovery Support Allowance

  • Position retention and support for teammates who joined the Armed Forces of Ukraine

  • Active participation in social initiatives supporting Ukraine

  • Team spirit beyond the screen: company marathons, themed masterclasses, and teambuildings people actually look forward to

  • Comfortable environment

  • Fully remote cooperation: our processes are built around it. Kyiv hub is there if you want it

  • Modern equipment, or reimbursement for your own setup

  • Investment in your future

  • Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking and streaming niche

  • Clear KPI system, so you always know what “good” looks like, no guessing games

  • Access to premium AI tools and technologies

  • Performance-based reviews and Individual Development Plans (IDPs)

  • Reimbursement for professional courses and English classes

  • Corporate library, book club, and regular knowledge-sharing events


  • Hiring process
  • Intro call

  • Technical interview

  • Reference check

  • Offer

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