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Media Buyer

Role overview

Qualifications

  • Professional working proficiency in English
  • Hands-on experience in media buying or performance marketing
  • Strong practical experience with Meta Ads Manager
  • Solid understanding of conversion tracking, pixels, and attribution

Responsibilities

  • Set up, manage, and optimise campaigns on Meta Ads
  • Manage advertising budgets and allocate spend based on performance
  • Track the customer journey from initial click through registration and purchase
  • Monitor key metrics and analyse campaign performance for improvement

Key facts

Hard skills

Other skills

  • Microsoft Excel
  • Communication
  • Detail Oriented
  • Analytical Thinking

About the company

Raise logo

Raise

  • Staffing & Recruiting
  • SME
  • 201–500
Raise is the newest iteration of the Ian Martin Group—a leading staffing firm that’s been connecting people in meaningful work for 65 years. With more than 9,000 placements in 2021 and a contractor success rating of 98.8%, we’re raising expectations for recruitment from Toronto to Houston. Today, Raise is branching out to engage even more exceptional candidates and provide them with diverse and meaningful job opportunities across North America—in addition to our traditional business in technical fields, we’re expanding our openings to include jobs in healthcare, customer service, and mental healthcare, to name some. As we continue to grow, we understand our responsibility to help others grow with us. That’s why we donate 10% of our profits to charities that are breaking down barriers to employment for marginalized and disenfranchised job seekers. As the only staffing provider in North America that is a Certified B Corporation and PAR Committed with the Canadian Council for Aboriginal Business (CCAB), we are meeting comprehensive and rigorous third-party standards. Our focus on partnership and the creation of diverse supplier networks is changing how recruitment is done. Feel free to check out our amazing partners at Progressive Aboriginal Relations (PAR), Indigenous Works, and The Staff Shop to learn more. When you apply for a role with Raise, you’ll get more than a chance at a good job—you’ll join a vast network of recruiters, employers and workers that are trying to make a better world through work.

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Job description

🚀 RaiseMyFunds is hiring: Media Buyer (Paid Acquisition & Performance Marketing)

Are you passionate about paid advertising, campaign optimisation, and turning data into measurable results? Join Raise My Funds and help grow our customer base through effective paid acquisition campaigns.

As Media Buyer, you will manage campaigns with a strong focus on Meta Ads, combining creative testing, reliable tracking, and performance analysis to improve acquisition efficiency.

🎯 Your responsibilities

Paid Acquisition & Campaign Management

  • Set up, manage, and optimise campaigns on Meta Ads, including Facebook and Instagram.
  • Manage advertising budgets and allocate spend based on performance and business objectives.
  • Test audiences, creatives, messaging, and landing pages to improve campaign results.
  • Explore additional acquisition channels where relevant.
  • Work closely with the Marketing and Creative teams to develop and improve advertising assets.
  • Ensure campaigns follow advertising platform policies and internal compliance requirements.

Tracking & Attribution

  • Set up and validate pixels, tags, triggers, and conversion events using Google Tag Manager and relevant platform tools.
  • Track the customer journey from initial click through registration and purchase.
  • Use attribution tools to understand which campaigns and channels drive conversions.
  • Implement or coordinate postbacks and server-to-server tracking where required.
  • Identify and resolve tracking discrepancies to maintain reliable reporting.

Data Analysis & Performance Optimisation

  • Monitor key metrics, including CPA, CPL, conversion rates, and ROAS.
  • Analyse campaign performance to identify trends and opportunities for improvement.
  • Make data-driven recommendations on budgets, targeting, and creative strategy.
  • Produce clear reports covering results, insights, and next steps.
  • Adapt campaigns to different markets and audiences.

✅ What we’re looking for

  • Professional working proficiency in English, both written and spoken, is required. 
  • Hands-on experience in media buying or performance marketing at a mid-level.
  • Strong practical experience with Meta Ads Manager.
  • A solid understanding of conversion tracking, pixels, and attribution.
  • Practical experience with Google Tag Manager.
  • Confidence analysing campaign data in Excel or Google Sheets.
  • A good understanding of acquisition and profitability metrics, including CPA, ROAS, and LTV.
  • An analytical mindset, attention to detail, and a proactive approach.
  • The ability to work independently and communicate results clearly.

✨ Nice to have

  • Experience with prop trading firms, brokers, FinTech, or other regulated industries.
  • Experience with Google Ads, TikTok Ads, or other paid acquisition platforms.
  • Familiarity with attribution tools such as Voluum, RedTrack, AppsFlyer, or Adjust.
  • Experience with postbacks and server-to-server tracking.
  • Knowledge of Looker Studio or SQL.
  • Experience managing campaigns across multiple international markets.
  • French language skills.

🔥 Why join Raise My Funds?

  • A hands-on role with a direct contribution to customer acquisition and business growth.
  • The opportunity to combine campaign management, creative testing, and performance analysis.
  • A position based in Malta or remotely.
  • Permanent employment or freelance collaboration, with arrangements discussed during the recruitment process.

📩 How to apply

Apply directly through this page by submitting your CV and completing the application form. If you have a portfolio or campaign case studies, feel free to include a link.

We look forward to meeting our next Media Buyer!


Compensation: From €30,000 gross per year, negotiable depending on experience.

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