Hi there! We are South and our client is looking for a Content & SEO Specialist!
Note to Applicants:
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Eligibility: This position is open to candidates residing in Latin America.
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Application Language: Please submit your CV in English. Applications submitted in other languages will not be considered.
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Professional Presentation: We encourage you to showcase your professional experience by including a Loom video in the application form. While this is optional, candidates who provide a video presentation will be given priority.
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Interview Policy: The use of artificial intelligence (AI) tools during interviews are strictly prohibited.
- Note: As part of the final stages of our hiring process, candidates may be asked to provide professional references for a reference check. If hired, you may also be asked to update your LinkedIn profile :)
The Core Job (Non-Negotiable)
These four areas define success in this role:
1. AI-Assisted Blog Content → CMS Publishing
You will execute a structured content strategy that includes keyword research, content briefs, and a hub-and-spoke architecture already in place.
Your responsibility is to turn briefs into high-quality, published content.
- Use AI tools (ChatGPT, Claude, or similar) to generate first drafts from content briefs and keywords
- Rewrite and refine AI output so it reads natural, human, and brand-consistent
- Fact-check, improve clarity, and ensure editorial quality (no “AI-sounding” content)
- Publish 2–4 blog posts per week into a CMS (proper formatting: H1/H2/H3, meta title, meta description, slug)
- Source and integrate relevant visuals for every post (hero images, diagrams, screenshots where relevant)
- Ensure images are contextually relevant, correctly sized, and include alt text
- Add internal links following the hub-and-spoke structure
- Implement FAQ schema markup where applicable (training provided)
- Maintain tracking in the content calendar (status, publish date, URL, performance notes)
2. Weekly Newsletter
Own a weekly email newsletter sent to a B2B audience (sales and revenue professionals).
- Draft one newsletter per week in an email platform (e.g., Klaviyo or equivalent)
- Curate 2–3 external insights (industry news, posts, tools, studies)
- Write concise commentary and framing around each item
- Include links to newly published content
- Maintain a clear, non-promotional tone focused on value and relevance
- Schedule, test, and send each issue
- Monitor open and click-through rates weekly and flag performance trends
3. LinkedIn Content (1–2 Posts Weekly)
Manage consistent organic presence on LinkedIn.
- Write 1–2 posts per week for a company LinkedIn page
- Avoid generic “corporate thought leadership” tone — keep it specific, practical, and grounded
- Pull insights from blog content, product use cases, customer conversations, or sales insights
- Create or source supporting visuals (screenshots, simple graphics, text-based visuals)
- Schedule posts using a social scheduling tool or native platform
- Monitor engagement and flag important comments or mentions for response
4. Template Pages & Gated Content
Build and publish downloadable, conversion-focused content assets.
- Write landing page copy for template downloads (based on provided briefs)
- Format templates into usable assets (PDF, Slides, or Docs)
- Publish gated landing pages in CMS with email capture integration
- Ensure proper metadata, internal linking, and conversion flow
- Maintain consistency between page copy and downloadable asset
Who This Role Is For
This role is for someone who is highly proficient in AI-assisted content production and can maintain quality at volume.
Required Skills
- Strong experience using AI writing tools effectively (knows the difference between edited output and raw AI content)
- Ability to write clearly, directly, and without corporate or filler language
- Experience publishing content in a CMS environment
- Strong organizational skills and ability to manage workload independently
- Ability to source relevant, context-aware visuals
- Comfortable receiving editorial feedback and iterating quickly
Strong Plus
- Experience with CMS platforms (e.g., Webflow or similar)
- Email marketing experience
- Basic SEO understanding (metadata, structure, internal linking)
- Experience writing for B2B audiences (sales, revenue, or SaaS context)
- Familiarity with CRM ecosystems
- Experience with LinkedIn content creation and distribution
Schedule: Monday to Friday, 9 AM – 6 PM ET
Compensation: USD salary
Location: 100% remote opportunity
If this opportunity sounds good to you, send us your resume!
