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Market Development Manager — EMEA

Role overview

Qualifications

  • 3+ years generating pipeline and winning new logos in B2B software or medtech
  • Proven ability to build a target market from scratch
  • Fluent English plus one additional European language
  • Comfort with CRM and modern prospecting and automation tooling

Responsibilities

  • Build the EMEA target map for new markets, chains, and segments
  • Prioritise inbound & outbound motions across the region
  • Open conversations at leadership levels in target companies
  • Partner with marketing on positioning and demand generation

Key facts

Hard skills

Other skills

  • Curiosity

About the company

Auditdata logo

Auditdata

  • Digital Health
  • 51–200
Auditdata transforms the way hearing care providers can manage and deliver services to people with hearing loss. With data-driven solutions and services catering to all touchpoints of the audiology customer journey, Auditdata helps you take a proactive approach to achieve excellence in the way you deliver patient care and run your audiology business. Whether you want to increase leads, optimize clinical testing and fitting processes, or better understand customer touchpoints, we have a relevant solution to help you optimize and grow your hearing care business. These solutions are strong alone, but even more powerful working in concert with each other. With Auditdata by your side, you can outperform the status quo in hearing care by gaining complete visibility and deep insights, empowering you and your team to measure what matters, drive accountability, and take action. In October 2022, Auditdata won two prestigious Hearing Technology Innovator Awards™, one for its best-in-class Practice Management Software (PMS), Manage, and the other for Measure, its portfolio of audiological equipment run by advanced software. Auditdata’s award-winning portfolio of solutions makes it easier, faster, and more accurate for audiology professionals to do their jobs. Established in 1992, we have more than 30 years of experience working specifically with retail and hospital audiology software and audiometry. Around the world, +5.000 clinics with +10.000 users already use our software on a daily basis to improve clinical performance.

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Job description

About the Role:

Hearing care is consolidating. Regional chains are becoming national ones, national ones are going multi-country, and most of them are still running on software that cannot take them there. Auditdata already powers the largest groups in the industry. The question this role answers is which markets and which companies come next.

As Market Development Manager you own how Auditdata enters and grows beyond its established accounts across EMEA: which markets are worth opening, which chains are worth pursuing, and what it takes to get in. You will shape that view with the VP EMEA and then go and prove it in the market yourself. This is a build role, working alongside the people who actually decide — no layers to push through, no waiting for permission.

Your mandate:

  • Market selection: build the commercial case for where Auditdata expands next and turn it into a prioritised target map across EMEA.

  • Market entry: create the first real pipeline in countries where we have no presence and close the deals that establish us there.

  • Demand: turn interest into qualified opportunity across the region and make sure what we generate matches what we have decided to go after.

Who you work with the VP EMEA on strategy and prioritisation, the VP Marketing as an equal partner on campaigns and account-based programmes against your target map, the Account Managers and Account Executives when an opportunity grows into an enterprise cycle. Pre-sales and customer success are yours to call on. Product Management is your partner in crime for shaping how to enter new markets.

What You Will Do:

  • Build the EMEA target map: enter new markets, new chains, new segments, and provide the reasoning for pursuing each.

  • EMEA wide inbound & outbound motions: prioritise what is important vs urgent, you are the owner of your own success across the region.

  • Open conversations at the owner, operations and clinical leadership levels in companies that do not yet know us.

  • Carry and close your own quota of Enterprise & mid-market deals, within your EMEA territory.

  • Partner with marketing on positioning, campaign design and follow-up, so demand generation and direct outreach pull in the same direction.

  • Bring the market back into the business: what competitors are doing, what buyers are asking for, where the product needs to go.

  • Keep HubSpot as the single source of truth, and own a pipeline forecast the business can plan on.

What You Bring:

  • 3+ years generating pipeline and winning new logos in B2B software or medtech, with success cases you are proud of.

  • Proven ability to build a target market from scratch rather than work a list handed to you.

  • Commercial judgement: you can argue why one market or account deserves our attention over another.

  • Comfort with CRM and modern prospecting and automation tooling; HubSpot is a plus.

  • Fluent English plus one additional European language - German, Dutch, French, Italian or Spanish.

  • Curiosity about healthcare and a willingness to learn the audiology domain properly.

  • A self-directed mindset: you will be creating this territory, not inheriting it.

What’s in It for You:

  • Remote-first and async-friendly with a flat organizational structure.

  • A modern IT environment: leading AI tools, HubSpot CRM and the means to automate your go-to-market.

  • A real career path and leadership track, with development and certification support.

  • A global, diverse team across 30+ nationalities.

  • A product held to ISO 13485 and EU MDR, and a mission that matters: do this well and more people hear better, sooner.

Don’t tick every box? Apply anyway.

We look forward to your application! (please submit your CV in English and a few lines on why this role interests you)

Auditdata is an equal opportunity employer that is committed to create a diverse work environment free of discrimination and harassment. We make recruiting decisions based on your experience and skills.

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