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CRM Specialist

Role overview

Qualifications

  • Experience in CRM, lifecycle or growth marketing, ideally in a B2C app (fintech or crypto)
  • Hands-on with an ESP or CEP such as Iterable, HubSpot or similar
  • Growth mindset: funnels, cohorts, activation, churn, and user engagement
  • Strong analytics: A/B testing, cohort analysis, and comfortable pulling own numbers

Responsibilities

  • Own the lifecycle programme across email, push and in-app banners
  • Manage transactional, triggered, seasonal and product campaigns
  • Build growth, activation and retention strategies to increase ARPU
  • Run experiments on messaging, timing, channels and cohorts, and report on KPIs

Key facts

  • Remote from: Europe
  • Full time
  • CRM Specialist
  • English

Hard skills

Other skills

  • Communication
  • Teamwork
  • Problem Solving

About the company

SwissBorg logo

SwissBorg

  • Crypto & Web3
  • Scaleup
  • 201–500
SwissBorg is democratising wealth management by making it fun, fair, and community-centric. Headquartered in Lausanne, Switzerland, SwissBorg has an international team of over 75 people and holds two licenses to provide Virtual Currency Exchange and Virtual Currency Wallets internationally. We believe that blockchain technology can empower everyone to control their wealth and that this is the next step towards a world of decentralised nations, where every individual is welcome and is fairly rewarded for their contributions. The Product: SwissBorg app Our flagship product, the Wealth App, allows users to securely exchange digital assets and invest with 18 fiat currencies, with the protection of MPC keyless technology. In the app, our revolutionary Smart Engine takes the guesswork out of investing. By connecting to Binance, HitBTC, LMAX, and Kraken exchanges, we get you the best liquidity and rates in a matter of seconds. The Multi-Utility SwissBorg Token (CHSB) The CHSB token is at the heart of our ecosystem, and offers the 5 following utilities: The Protect & Burn Mechanism: 20% of the revenues made on fees in the Wealth App are dedicated to protecting the price of our token. When the price arrives in a bearish zone, we automatically place buy orders. All purchased CHSBs are then burned in a transparent manner. Membership: Lock CHSB within the Wealth App allows users to exchange at the best price with zero fees and earn 2X the yield of standard users. Exclusive Access: Get access to future exclusive wealth management products in the app Voting Rights: Participate in shaping the future of SwissBorg during our referendums

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Job description

SwissBorg is building the future of crypto wealth management, making investing more accessible, transparent and intuitive for everyone. At the core of our platform is the Meta-Exchange (MEX). This smart routing engine connects multiple exchanges and liquidity sources to deliver optimal execution in a single, seamless app.

We're Swiss-engineered, regulated, and trusted by nearly one million users managing over $1B in crypto assets. But beyond the numbers, what drives us is the people behind every wallet and a commitment to continuously improving how they experience and interact with crypto.

Join us!

We’re hiring a Lifecycle Specialist to own our email, push, and in-app messaging, optimising existing journeys, filling funnel gaps, and balancing our campaign calendar to boost activation, retention, and ARPU.

You’ll test messaging, timing, and cohorts to drive growth, using AI to automate manual workflows across campaign creation and reporting.


You will:
  • Own our lifecycle programme across email, push and in-app banners: run existing journeys and build new ones where the funnel has gaps
  • Manage transactional, triggered, seasonal and product campaigns, keeping the comms calendar coherent and avoiding over-messaging
  • Build growth, activation and retention strategies to increase ARPU
  • Run experiments on messaging, timing, channels and cohorts, and report on what moves activation and retention KPIs
  • Use AI to automate manual work and to speed up campaign creation, QA and reporting

  • About you:
  • Have experience in CRM, lifecycle or growth marketing, ideally in a B2C app (fintech or crypto)
  • Hands-on with an ESP or CEP such as Iterable, HubSpot or similar, building email and push automations, including transactional and triggered flows
  • Growth mindset: funnels, cohorts, activation, churn, and how to keep users engaged without overwhelming them
  • Strong analytics: A/B testing, cohort analysis, and comfortable pulling your own numbers (Mixpanel, Metabase or SQL a plus)
  • Structured, methodical and confident sharing ideas with the team
  • Must have an interest in crypto

  • Why SwissBorg:

    πŸͺ™ Annual BORG bonus

    ⏰ Genuine remote and flexible working

    πŸ– 25 days annual leave plus local bank holidays

    πŸ“š Learning and development budget

    πŸ’» MacBook and home office budget

    ✈ Team and company-wide retreats

    πŸ“± SwissBorg Premium account

    πŸ’° VSOP share options

    πŸ€— BORG welcome bonus

    πŸ”You can learn more about us here and follow us on LinkedIn and X for company updates and check out our weekly Pow Wows!

    πŸ€– A note on AI in our hiring process We use AI tools at certain stages of our hiring process to help assess applications fairly and efficiently. These tools assistβ€”they don't decide. Every hiring decision is made by a human.

    At SwissBorg, we embrace diversity. We strongly believe that getting the best outcome requires different perspectives and backgrounds. We’re committed to openness, curiosity and creating an inclusive culture because we know that diverse teams build better products and generate better ideas. We strongly encourage applications from everyone!

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