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Brand Activation & Campaign Manager

Role overview

Qualifications

  • Proven experience in brand marketing, campaign management, or business development
  • Strong project management skills and ability to juggle multiple campaigns simultaneously
  • Excellent written and verbal communication skills
  • Proficiency with digital marketing tools and social media platforms

Responsibilities

  • Plan, execute, and manage brand activation campaigns across digital, social media, events, and content marketing
  • Organize and oversee corporate events, webinars, conferences, and sponsorships to enhance brand visibility
  • Develop and implement integrated marketing campaigns targeting retail traders, professional investors, and financial advisors
  • Identify, prospect, and cultivate relationships with potential partners

Key facts

  • Remote from: Asia
  • Full time
  • Brand Activation Manager
  • English

Hard skills

Other skills

  • Analytical Skills
  • Relationship Building
  • Communication

About the company

XTB online trading logo

XTB online trading

  • Capital Markets & Investment Banking
  • 1,001–5,000
XTB is a global fintech company that provides individual investors with instant access to financial markets from around the world through an innovative online investing platform and the XTB mobile app. Founded in Poland in 2004, we currently support over 1 million customers globally in achieving their investment ambitions. At XTB, we are committed to the ongoing development of the online investing platform enabling our customers to trade 6,300+ instruments including stocks, ETFs, CFDs based on currency pairs, commodities, indices, stocks, ETFs, and cryptocurrencies. With the recent launch of Investment Plans, a long-term passive investing product, our clients can now unlock the growing potential of ETFs and diversify their portfolios effectively. In the key markets, we're offering interest rates on uninvested funds enabling investors to put their money to work and benefit even when they aren't actively investing. Our online platform is a top destination not only for investing but also market analysis and education. We offer an extensive library of educational materials, videos, webinars, and courses to help our customers become better investors irrespective of their trading experience. Our customer service team provides support in 18 languages and is available 24/5 via email, chat, or phone. In over two decades of activity in the financial markets, we have expanded our reach to having more than 1,000 employees. XTB is headquartered in Poland with offices in multiple countries across the globe, including the UK, Germany, Romania, Spain, Czech Republic, Slovakia, Portugal, France, Dubai and Chile. Since 2016, XTB shares have been listed on the Warsaw Stock Exchange. We are regulated by the world’s largest supervisory authorities: Financial Conduct Authority, Polish Financial Supervision Authority, Cyprus Securities & Exchange Commission, Dubai Financial Services Authority and Financial Services Commission. Investing is risky. Invest responsibly.

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Job description

Your Role and Impact

As Brand Activation & Campaign Manager, you'll drive XTB's market presence and growth through strategic brand campaigns and partnership development. You'll combine creative marketing execution with business development, working across multiple channels to build brand visibility and establish key industry partnerships.


Responsibilities

Brand Activation & Marketing (70%)

  • Plan, execute, and manage brand activation campaigns across digital, social media, events, and content marketing
  • Organize and oversee corporate events, webinars, conferences, and sponsorships to enhance brand visibility
  • Develop and implement integrated marketing campaigns targeting retail traders, professional investors, and financial advisors
  • Create compelling brand content: case studies, testimonials, thought leadership articles, and multimedia assets
  • Manage social media presence and community engagement to build brand loyalty and increase follower growth
  • Coordinate with external agencies, vendors, and creative teams on campaign execution
  • Monitor campaign performance, ROI, and brand awareness metrics; prepare regular reports and recommendations
  • Develop promotional materials and collateral for marketing campaigns, trade shows, and partnership initiatives
  • Analyze market trends and competitor activities to identify brand differentiation opportunities
  • Partner Development (30%)

    • Identify, prospect, and cultivate relationships with potential partners (introducing brokers, affiliated networks, white-label providers)
    • Develop partnership value propositions and negotiate partnership agreements
    • Conduct partner outreach through industry networking, conferences, and direct engagement
    • Manage partner onboarding and support to ensure successful collaboration
    • Build and maintain a pipeline of prospective partners
    • Collaborate with operations and compliance teams on partner requirements

Requirements
  • Proven experience in brand marketing, campaign management, or business development
  • Strong project management skills and ability to juggle multiple campaigns simultaneously
  • Excellent written and verbal communication skills
  • Proficiency with digital marketing tools and social media platforms
  • Experience with event planning and management
  • Analytical mindset with ability to track and interpret marketing metrics
  • Strong networking and relationship-building skills
  • Knowledge of financial services, fintech, or trading industry (preferred)
  • Fluent in English; other languages a plus

  • What We Offer
  • Competitive salary and benefits package
  • Opportunity to build and shape brand presence in a rapidly growing fintech company
  • Work with a dynamic, international team in a fast-paced environment
  • Professional development and training opportunities
  • Flexible working arrangements
  • Access to industry events and networking opportunities
  • Impact-driven role with visible results and clear career progression
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