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Digital Marketing Specialist, Search

Role overview

Qualifications

  • Ability to analyze data and deliver marketing presentations
  • Basic understanding of SEO/SEM
  • Experience in building SEM campaigns
  • Experience with Google Analytics, Google Ads and Bing Ads

Responsibilities

  • Analyze and implement campaigns for dealers' websites
  • Manage performance of paid search campaigns
  • Gather industry research to determine campaign needs
  • Prepare monthly reports for clients based on performance

Key facts

Hard skills

Other skills

  • Microsoft Office
  • Communication
  • Teamwork
  • Problem Solving

About the company

Trader Interactive logo

Trader Interactive

  • AdTech & MarTech
  • Scaleup
  • 201–500
Trader Interactive is the leading provider of online market places and digital marketing products serving the lifestyle vehicles and commercial equipment segments. Some of our brands include RV Trader, Cycle Trader, Commercial Truck Trader and Equipment Trader. Collectively, we reach a broad base of consumers with over 7 million monthly unique visitors through our online marketplaces, power thousands of dealer websites, and offer smart tools to assist dealers in more effectively running their businesses and serving their customers. We are transforming the personal lifestyles and businesses of our customers by the use of an innovative AI powered Cloud platform that allows them to acquire the vehicles and equipment best suited to their needs. This big data platform is at the heart of our consumer marketplaces and the digital solutions for our dealer partners. It has been the enabler for the digital transformation of traditional segments such as RVs, Motorcycles, PowerSports and Commercial Equipment and is now helping transform these further by participating in the new sharing economy.

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Job description

Are you ready to be a big part of something big?

At Trader Interactive, we make buying and selling a great experience. We're a group of go-getters who decided they didn't want to settle for the status quo. We come together as one team to build value and drive innovation across our industries - but we have fun while we do it and make sure our people are always our #1 priority.

When it comes to your career, we want to provide big opportunities to help you make a big impact. But for this to be possible, we strive to feel small. Small enough to quickly change tack, small enough to learn from different teams and small enough to connect authentically with leadership.

What We Offer

  • An inclusive and supportive work environment where you can move your career forward and will have the chance to do work that has real, significant impact on the world.

  • The opportunity to be a part of a global group of digital marketplace businesses (CAR Group) located across Australia, Brazil, Chile and South Korea - collectively we have around 1,800 team members worldwide, and our Global Talent Exchange Program means you might just find yourself working in one of those businesses sometime soon.

  • Plenty of flexible leave options and employee benefits including up to 31 days of paid time off in your first year, continuing education with access to LinkedIn Learning, a full benefits package including medical, dental & vision, 401K with company match, and wellness program.

What You'll Do

The Search Services Specialist is responsible for analyzing and implementing campaigns that will bring our dealers' websites front and center for consumers to uncover quickly in their search.

  • Provide insight and expert analysis on best search campaign practices for end consumers.

  • Manage performance of paid search campaigns on a daily basis, working within target budgets.

  • Work within the website platform to optimize each dealer's website.

  • Serve as customer relations contact for end consumers and internal teams.

  • Gather industry research and trade intelligence to determine campaign needs for each client.

  • Prepare monthly reports for clients based on their portfolio performance.

  • Analyze and report keyword performance.

  • Make recommendations for any changes needed for the search campaigns.

  • Work cooperatively with all members of the business including sales and customer support.

  • Identify value-added features to be added for the end consumer.

  • Participate in periodic account reviews.

What We're Looking For

  • Ability to analyze data, create spreadsheets, charts and graphs, and deliver marketing presentations in a professional manner.

  • Basic understanding of SEO/SEM.

  • Experience in building SEM campaigns, including budget management.

  • Experience with on-site and technical SEO.

  • Experience with Google Analytics, Google Ads and Bing Ads.

  • Experience with MS Office (Excel, Word and PowerPoint a must) and G Suite (Docs, Sheets, Drive, etc.).

Bonus Points

  • Bachelor's degree in Marketing or related field.

  • 1 year of relevant work experience.

Expected Salary Range - $55,000 - $60,000 / year

So come and join our team - because every role is a big role in our plans to go big.

TI proudly supports a diverse workforce, and we encourage candidates from underrepresented groups to apply. Trader Interactive is an equal opportunity employer where hiring is based entirely on business needs, job requirements, and individual merit.

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