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SEO Content Writer

Role overview

Qualifications

  • Proven ability to write engaging, well-structured content optimized for organic search without keyword stuffing
  • Can identify target keywords and understand what users are actually trying to find or accomplish
  • Strong knowledge of headings, title tags, meta descriptions, internal linking, URL structure, and content optimization
  • Strong grammar, clarity, storytelling, proofreading, and ability to adapt tone for different audiences

Responsibilities

  • Research and write SEO-optimized website content, blog articles, landing pages, product/service pages, and other digital content
  • Conduct keyword research and identify relevant search terms and content opportunities
  • Incorporate primary and secondary keywords naturally without compromising readability or quality
  • Optimize content structure, including headings, titles, meta titles, meta descriptions, internal links, and calls to action

Key facts

Hard skills

Other skills

  • Writing
  • Creativity
  • Collaboration

About the company

NarraSoft Corporation logo

NarraSoft Corporation

  • SME
  • 201–500
NarraSoft is an award winning, digital services company based in Cary, North Carolina. Led by executives with decades of experience in global technology operations from companies including Accenture, Computer Sciences Corporation, and Siemens; We bring a breadth of Fortune 500 experience to our clients. NarraSoft offers companies competitive cost alternatives to software development, quality assurance, testing, application management and project management. We achieve material cost reductions for our clients through a blend of global talent, agility and innovation. If you have questions about NarraSoft, please contact us at inquiry@NarraSoft.com

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Job description

We are looking for an experienced SEO Content Writer who can create high-quality, engaging, and search-optimized content that helps improve organic visibility, website traffic, and conversions.    The ideal candidate combines strong writing skills with practical SEO knowledge and understands how to create content for both people and search engines.   DUTIES & RESPONSIBILITIES: 
  • Research and write SEO-optimized website content, blog articles, landing pages, product/service pages, and other digital content.
  • Conduct keyword research and identify relevant search terms and content opportunities.
  • Incorporate primary and secondary keywords naturally without compromising readability or quality.
  • Optimize content structure, including headings, titles, meta titles, meta descriptions, internal links, and calls to action.
  • Understand and apply search intent when planning and writing content.
  • Refresh and optimize existing website content to improve organic search performance.
  • Collaborate with marketing, design, and other teams to develop content aligned with business and campaign objectives.
  • Research competitors and identify content gaps and opportunities.
  • Follow brand guidelines while maintaining consistency in tone, messaging, grammar, and quality.
  • Use SEO and analytics tools to review content performance and recommend improvements.
  • Adapt content strategies based on changes in search behavior, SEO best practices, and search engine  algorithms
REQUIREMENTS: 
  • SEO Content Writing — Proven ability to write engaging, well-structured content optimized for organic search without keyword stuffing.
  • Keyword Research & Search Intent — Can identify target keywords and understand what users are actually trying to find or accomplish.
  • On-Page SEO — Strong knowledge of headings, title tags, meta descriptions, internal linking, URL structure, and content optimization.
  • Excellent English Writing & Editing — Strong grammar, clarity, storytelling, proofreading, and ability to adapt tone for different audiences.
  • SEO Tools & Performance Analysis — Hands-on experience with tools such as Google Search Console, GA4, Ahrefs, Semrush, or similar, and can use performance data to improve content.
GOOD TO HAVE:
  • Experience developing SEO content strategies or content calendars.
  • Understanding of technical SEO fundamentals.
  • Familiarity with AI-assisted content tools while maintaining strong editorial judgment and originality.
  • Experience writing for B2B, technology, SaaS, e-commerce, or professional services is an advantage.
  SHIFT: WFH & Mid Shift (3pm-12mn)

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