Job description

DUTIES & RESPONSIBILITIES:

Develop and execute B2B marketing strategies aligned with business and revenue goals.
Generate qualified leads through digital campaigns, content, email, LinkedIn, and paid advertising.
Plan, launch, and optimize marketing campaigns across multiple channels.
Manage LinkedIn, Google Ads, SEO, email marketing, and marketing automation activities.
Create and oversee content for social media, websites, email campaigns, and sales materials.
Identify target markets, industries, and buyer personas to support lead generation.
Track campaign performance, lead quality, conversion rates, ROI, and pipeline contribution.
Analyze marketing data and use insights to improve campaign performance.
Work closely with Sales and Business Development teams to align marketing and lead-generation efforts.
Build and maintain marketing funnels and lead-nurturing campaigns.
Research market trends, competitors, and opportunities to support business growth.
Prepare regular marketing reports and recommendations for leadership.
Manage marketing projects, timelines, budgets, and external vendors when needed.

REQUIREMENTS:

Proven experience in B2B marketing, preferably within outsourced services, technology, staffing, SaaS, or other professional services.
Demonstrated ability to generate qualified leads and sales opportunities through targeted marketing initiatives, with measurable results.
Proficiency in LinkedIn marketing, Google Ads, SEO, content marketing, email campaigns, and marketing automation platforms.
Experience planning, launching, monitoring, testing, and optimizing integrated marketing campaigns based on performance data.
Strong understanding of marketing-to-sales alignment, with the ability to track and improve KPIs such as leads, conversion rates, cost per lead, pipeline contribution, and ROI.
Comfortable using marketing analytics and reporting tools to evaluate campaign performance and make data-driven decisions.
Able to develop marketing strategies while also executing campaigns and managing day-to-day marketing activities.
Experience working closely with sales and business development teams to align marketing activities with revenue and growth objectives.

Note: WFH Set-up & Mid Shift Schedule

Marketing Manager

Role overview