Integrated Marketing Specialist

Lead the end-to-end execution of integrated marketing campaigns across email, social, digital, and event channels.

Own email marketing administration, including campaign setup, segmentation, dynamic content build, and automated workflow management on Mailchimp.

Manage day-to-day coordination with creative partners and external agencies to ensure deliverables are on brief, on brand, and on schedule.

Manage, update, and optimize digital channels and website content to support ongoing campaigns and user engagement.

Update site content and layout design as necessary to improve user experience and keep messaging current.

Execute paid and organic social media strategies across key platforms to build brand awareness and drive traffic.

Monitor, track, and report on social media performance, deriving actionable insights for future content optimization.

Manage end-to-end logistics, promotion alignment, tech setup, and lead capture for virtual webinars and in-person events.

Coordinate pre-event promotion and post-event nurture sequences to maximize attendee ROI and pipeline conversion.

Build and set up landing pages and automation workflows to support event registration and follow-up.

Prepare communication kits and collateral for stakeholder outreach to expand event reach.

Update and maintain accurate client and attendee lists to support post-event engagement.

Maintain martech platform health, ensuring proper tag management, campaign tracking (UTMs), and contact list hygiene.

Monitor cross-channel marketing analytics, analyzing campaign impact against business goals.

Proactively identify process improvements and test new tactics to increase lead quality and overall channel effectiveness.

Experience: 2–4 years of full-time marketing experience, preferably within an integrated or multi-channel marketing environment.

Hands-on Tech Proficiency: Hands-on experience with email marketing platforms (e.g., HubSpot, Marketo, Mailchimp) and Content Management Systems (e.g., WordPress).

Social & Digital Expertise: Demonstrated capability executing both organic and paid social media programs across platforms like LinkedIn, Instagram, and YouTube.

Analytical Mindset: Comfortable using web analytics (e.g., Google Analytics 4, Zoho) and data tools (Excel/Google Sheets) to evaluate metrics and make data-informed recommendations.

Strategic Ownership: Ability to take direct ownership of projects from concept to completion while identifying how tactical execution connects to strategic goals.

Communication & Project Management: Exceptional written/verbal communication skills with strong attention to detail and a proven track record of managing competing deadlines.

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).

Experience managing agency relationships, external contractors, or creative vendors.

Familiarity with design and layout tools (e.g., Canva, Photoshop, Adobe Creative Cloud) for light image resizing, asset adaptation, and presentation deck creation (e.g., Google Slides).

Basic understanding of CRM systems (e.g., Salesforce, HubSpot) and lead management workflows.

Strong project management skills with a proven ability to manage complex campaign timelines and deliverables.

Hands-on experience with contact list segmentation, data hygiene, and tag management across CRM and email platforms.

Working knowledge of email compliance guidelines, deliverability standards, and privacy laws (e.g., CAN-SPAM, GDPR).