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AI FIRST SEO & AI SEARCH GROWTH SPECIALIST (SHOPIFY)

Role overview

Qualifications

  • Three or more years delivering hands-on ecommerce SEO improvements, including meaningful Shopify implementation.
  • Practical Shopify theme/Liquid, HTML, technical indexing, JSON-LD and site-performance knowledge.
  • Experience with Google Search Console, GA4, Shopify analytics and tools such as Screaming Frog, Ahrefs or Semrush.
  • Strong written English, sound commercial judgment and the ability to work independently with international colleagues.

Responsibilities

  • Diagnose and fix Shopify technical SEO issues, including crawl and index coverage, canonicals, and redirects.
  • Build accurate product facts, commercial comparisons, and FAQs to improve search and AI discovery.
  • Use AI daily to inspect structured data and build repeatable workflows that increase content output.
  • Work with growth and CRO teams to prioritize pages converting qualified visits into orders.

Key facts

Hard skills

Other skills

  • Communication
  • Problem Solving
  • Analytical Skills

About the company

DFO Performance logo

DFO Performance

Marketing & Advertising

DFO Performance: Elevating E-Commerce & Lead Generation for Scalable Success At DFO Performance, we specialize in propelling brands to new heights with powerful, data-driven strategies that drive sales and lead generation. With a unique approach that combines innovative technology, in-depth market insights, and agile scaling solutions, we help our partners achieve measurable growth and optimize their online presence. Our services are tailored to meet the needs of modern businesses in e-commerce and lead generation. From refining performance metrics and maximizing ROI to delivering conversion-focused creative, DFO Performance is committed to unlocking your brand's full potential. What We Offer: Scalable E-Commerce Growth: Leveraging cutting-edge analytics and conversion optimization to boost online sales. Targeted Lead Generation: Custom strategies to capture, nurture, and convert leads for sustainable customer growth. Data-Driven Performance: Actionable insights and optimization to ensure every campaign delivers results. Creative Solutions: High-conversion creative tailored for each campaign, driving stronger customer engagement and brand impact. Discover how DFO Performance can be your strategic partner for unmatched growth in e-commerce and lead generation. Let’s build your path to success together.

Company details

Company typeScaleup
IndustryMarketing & Advertising
Company size201 - 500

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Job description

AI FIRST SEO & AI SEARCH GROWTH SPECIALIST (SHOPIFY)
Shenzhen, China | Full time | Remote within Shenzhen
Savvy Smart Deals | Ecommerce Growth

THE ROLE
We sell consumer products internationally. We want a hands-on growth specialist who can make our Shopify stores and product pages easier to find, understand and recommend across Google Search, Google AI Overviews and AI assistants such as ChatGPT and Perplexity.


Your job is to increase qualified discovery and profitable organic sales. You must be able to diagnose technical problems, make or coordinate production fixes, create content that helps customers make decisions, and measure what changed. This is not a general copywriting, SEO reporting or prompt-writing role.


WHAT YOU WILL OWN
1. Shopify technical SEO. Diagnose and fix crawl and index coverage, canonicals, redirects, duplicate pages, collection and product architecture, internal links, sitemaps and robots rules. Work with Shopify themes, Liquid, HTML and validated JSON-LD where appropriate. Improve mobile speed and Core Web Vitals without breaking the customer journey.


2. Search and AI discovery. Build accurate, useful product facts, commercial comparisons, buying guides and FAQs. Improve product and brand consistency across on-site content, feeds and credible third-party sources. Monitor commercial queries across traditional search and relevant AI answer products, recording actual brand mentions, citations, competitors and dates. No claims of guaranteed AI placement.


3. AI-powered execution. Use AI daily to research, analyze pages, draft and refine content, inspect structured data and accelerate quality assurance. Check all factual claims, source attribution, language, policy compliance and page behavior before publishing. Build repeatable workflows that increase output without lowering quality.


4. Revenue and conversion. Work with growth, creative, engineering and CRO teams so organic landing pages turn qualified visits into orders. Prioritize high-value product and collection pages. Track nonbrand search traffic, organic conversion rate, attributable orders and contribution where reliable, rather than relying on traffic or rankings alone.


5. Shipping and accountability. Own a ranked backlog of fixes and experiments, clearly identify dependencies, document what went live and report outcomes. Use Search Console, GA4, Shopify analytics, Bing Webmaster Tools and a specialist SEO crawler/platform. Distinguish directly measurable results from directional AI visibility indicators.


YOUR FIRST 90 DAYS

  • First 30 days: Establish analytics and technical baselines; audit priority stores, product pages and search competitors; submit a practical ranked implementation plan.
  • By day 60: Deploy and verify priority indexing, structured-data, speed, linking and content improvements; establish recurring AI visibility sampling and an operational dashboard.
  • By day 90: Show completed fixes and measured movement in search visibility, qualified visits and commercial outcomes, with a repeatable AI-assisted production and review system. Results are evaluated against the baseline and realistic search lag, not arbitrary guaranteed rankings.


REQUIREMENTS
• Three or more years delivering hands-on ecommerce SEO improvements, including meaningful Shopify implementation.
• Practical Shopify theme/Liquid, HTML, technical indexing, JSON-LD and site-performance knowledge.
• Evidence of work on live ecommerce pages and measurable search improvement, using redacted data where appropriate.
• Daily practical AI-assisted work with rigorous human verification and a defensible method for tracking AI search visibility.
• Experience with Google Search Console, GA4, Shopify analytics and tools such as Screaming Frog, Ahrefs or Semrush.
• Strong written English, sound commercial judgment and the ability to work independently with international colleagues.
• Based in Shenzhen, available for at least four hours of daily overlap with the Vietnam team (UTC+7), with lawful and company-approved access to required work platforms.


ADVANTAGES
US consumer ecommerce, multistore Shopify operations, direct response marketing, CRO or A/B testing, Google Merchant Center and product feeds, automation using scripts or APIs, and professional Mandarin communication.


WHY THIS ROLE
You will work on live international consumer brands, implement improvements rather than merely recommend them, and have meaningful ownership of search growth and AI-era product discovery. Compensation will be based on experience and demonstrated results.

HOW TO APPLY
Provide your CV;

Two live Shopify ecommerce pages or stores you personally improved and what you changed; 

Redacted before-and-after Search Console, analytics or attributable sales evidence; 

One dated AI search visibility example showing the query, source or screenshot and your exact contribution (or an honest description of inconclusive results); 

A short outline of your AI-assisted research, QA and publishing workflow;

Expected gross monthly salary in CNY; 

Earliest start date.

Do not submit private customer information, confidential client credentials or unredacted commercial records.

Shortlisted applicants complete a paid practical assessment using a publicly accessible ecommerce page. We assess technical accuracy, implementation priorities, AI search reasoning, concise English and commercial impact.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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