Director of B2B Growth Marketing

This is a remote position.

Parento is seeking a B2B Growth Manager to join their fully remote team. This is a full-time remote position with the opportunity to shape the future of paid parental leave in the U.S.

CLIENT

Parento is the first provider of paid parental leave insurance in the U.S., offering a holistic parental leave and support program for employers and their teams. With a mission to make paid leave more accessible and manageable, Parento enables companies to offer equitable, inclusive leave benefits while dramatically reducing administrative burden.

Through a unique blend of insurance, compliance support, emotional coaching, and white-glove concierge services, Parento ensures a smooth leave journey for employees and HR teams alike. Their proprietary solution delivers a 95% return-to-work rate and supports employees before, during, and after leave—setting a new gold standard for working parent support.

ROLE

Parento is looking for a strategic and data-driven B2B Growth Manager to lead the charge in accelerating lead generation, optimizing sales funnels, and building scalable campaigns that convert prospects into customers. Sitting at the intersection of marketing, sales enablement, and operations, this role is perfect for someone who thrives in a startup environment, understands the B2B buyer journey inside and out, and loves to build, test, and iterate on systems that fuel growth.

You’ll own the design and execution of multi-touch campaigns, cold outreach programs, and persona-specific nurture flows—working closely with Sales to ensure high-quality, conversion-ready leads. If you’re equal parts creative and analytical, and comfortable rolling up your sleeves to experiment and execute, this is a high-impact opportunity to grow with a mission-driven company.

Key Responsibilities:

Pipeline and Funnel Growth

• Refine and optimize outbound and inbound campaigns to grow top-of-funnel lead volume and mid-funnel conversion
  

• Build automated, multi-touch email workflows that engage and nurture key personas across the buyer journey
  

• Align closely with Sales on messaging, targeting, and hand-off strategy to ensure a seamless buyer experience
  

• Identify and troubleshoot workflow gaps or drop-off points; test and iterate rapidly to improve conversion
  

• Drive cold email strategy and execution to introduce Parento to net-new accounts
  

Sales Enablement and Persona Strategy

• Deepen understanding of buyer personas—including patterns, challenges, and decision-making drivers
  

• Build and maintain persona-specific messaging matrices, CTAs, and content requirements by funnel stage
  

• Collaborate with Sales to test new messaging, creative, and engagement tactics
  

• Leverage sales feedback to adjust workflows, improve targeting, and drive KPIs like demos, discovery calls, and quotes
  

System & Analytics 

• Own campaign automation, CRM workflows, lead attribution, and ongoing optimization within HubSpot
  

• Analyze funnel performance and marketing metrics to inform strategy
  

• Run A/B tests across email, outreach cadence, copy, and content to maximize engagement
  

CANDIDATE 

Qualifications: 

• 5+ years of experience in B2B growth marketing, content marketing, or sales enablement
  

• Deep proficiency with HubSpot (campaign creation, email automation, CRM workflows, reporting)
  

• Proven experience with cold outreach, email marketing, and persona-based targeting
  

• Skilled at building scalable systems and workflows to drive marketing and sales productivity
  

• Analytical mindset with experience running experiments and optimizing based on performance data
  

• Strong understanding of the B2B buyer journey—especially in HR, benefits, SaaS, or services
  

• Excellent communication, collaboration, and project management skills
  

• Comfortable in startup or high-growth environments where agility and self-direction are key
  

• Experience in famtech, HR tech, wellness, or insurance industries is a plus
  

BENEFITS

• Competitive salary and equity
  

• Fully remote and flexible work culture
  

• Mission-driven team passionate about supporting working parents
  

• Opportunity to make a lasting impact in a fast-growing category
  

The compensation for this role is $140k-$150k plus bonus and equity.