Company Summary
RealManage is a leading national community association management company serving homeowners' associations (HOAs), condominium associations, cooperatives, luxury high-rises, municipal utility districts, master-planned communities, and nationally recognized developer and builder clients. RealManage is proud to be recognized on the Inc. 5000 list of America's fastest-growing private companies and ranked among the top firms in the community management industry. We combine experienced people, innovative technology, and proven practices to help communities thrive.
At RealManage, The RM Way is our service identity - something we live every day. It provides a shared definition of what great looks like, a common language for coaching and recognition, and a standard every associate can own. It guides how we serve our clients, how we serve each other, and how we grow.
Our commitment to an exceptional associate experience is reflected in RealManage being Great Place to Work® Certified™. We believe exceptional client experiences start with our associates, and we foster a workplace where people are supported, encouraged to grow, and empowered to deliver outstanding service.
Join RealManage and be part of a values-based organization where The RM Way shapes how we serve, work, grow, coach, and recognize one another every day - while making the communities we manage stronger because RealManage is there.
Our Guiding Values
RealManage is a values-based company with the following values as our guiding principles:
- Integrity: we always do the right thing.
- Respect: for our customers, employees and company; mutual respect is the cornerstone for every RealManage relationship.
- Selflessness: more than teamwork; we are part of something special and much larger than any of us.
- Personal Relationships: we are a professional services company; people do business with people they like.
- Always Improving: never satisfied, always learning, and always growing. At RealManage, we are always getting better.
Role Summary
The Opportunity
The Vice President of Brand will lead the strategy, development, and execution of RealManage's brand across every external touchpoint.
This leader will oversee five critical areas: online reputation management, brand strategy and creative, social media, public relations, and digital paid media agency management. Online reputation is a top priority, because it directly influences whether prospective communities choose RealManage and whether existing clients advocate for us.
We're looking for someone who understands that a great brand is more than a logo, campaign, or marketing message. It's the experience we deliver, the trust we earn, and the stories people tell about us.
This role leads a team of marketing professionals and agency partners, and partners closely with Marketing, Sales, Operations, and executive leadership to build a brand that drives awareness, consideration, advocacy, and revenue growth.
The ideal candidate pairs strategic and creative judgment with operational discipline and has a track record of building brand programs that deliver measurable business results.
Key Responsibilities
Online Reputation Management & Advocacy
- Own the national online reputation management strategy across Google, Yelp, BBB, and other relevant review and reputation platforms.
- Develop and scale a reputation program that consistently generates authentic, positive reviews and strengthens our presence across local markets.
- Establish reputation KPIs and dashboards that track ratings, review volume, sentiment, and market-level performance, and tie them to lead generation, conversion, retention, and growth.
- Partner closely with Operations and local market leaders to embed reputation management into the day-to-day client and resident experience.
- Develop scalable tools, processes, training, and incentive programs that empower employees to deliver exceptional experiences and encourage customer advocacy.
- Identify reputation risks, emerging issues, and opportunities to improve customer sentiment and brand perception.
Brand Strategy, Creative & Design
- Own and activate RealManage's brand strategy, positioning, messaging, and visual identity across all external channels.
- Lead the rollout and ongoing evolution of our brand architecture, ensuring a consistent brand experience nationally and locally.
- Translate our brand promise into storytelling, campaigns, and experiences that resonate with board members, residents, and prospective communities.
- Oversee all brand creative and design, including visual identity, brand guidelines, marketing collateral, digital assets, presentations, and campaigns.
- Establish brand governance that enables local markets while protecting national brand consistency.
- Support brand integration initiatives as RealManage continues to grow through acquisitions and geographic expansion.
Social Media Strategy & Engagement
- Develop and execute an integrated social media strategy across LinkedIn, Facebook, Instagram, and other relevant platforms that builds brand awareness, credibility, and engagement.
- Establish a content approach that highlights our people, communities, client successes, thought leadership, and culture.
- Build programs that encourage local markets and employees to become authentic brand ambassadors.
- Identify opportunities to engage directly with community members and showcase the positive impact RealManage has on the communities we serve.
- Oversee social listening, community engagement, performance analytics, and ongoing channel optimization.
Public Relations & Thought Leadership
- Develop and lead a proactive national public relations strategy that elevates RealManage's visibility, credibility, and leadership within the industry.
- Build relationships with relevant media outlets, industry publications, influencers, and strategic partners.
- Position RealManage executives as thought leaders through media opportunities, speaking engagements, contributed articles, and industry commentary.
- Oversee corporate announcements, awards, recognition programs, and earned media initiatives.
- Partner with executive leadership, Legal, and Operations on external communications and reputation-sensitive matters.
- Develop clear measurement frameworks for earned media, share of voice, brand visibility, and thought leadership impact.
Digital Paid Media & Agency Management
- Provide strategic leadership and oversight of RealManage's digital paid media agency, ensuring investments align with company growth objectives and go-to-market priorities.
- Partner with the agency to develop and optimize paid search, paid social, and other digital advertising strategies that drive qualified leads and pipeline growth.
- Oversee agency performance, accountability, budgets, and return on advertising investment.
- Collaborate with Sales, Marketing Operations, and local market leaders to prioritize markets, optimize spending, and maximize business impact.
- Ensure paid media campaigns are aligned with RealManage's brand positioning, messaging, and creative standards.
- Use performance data and market insights to continuously improve campaign effectiveness, lead quality, and marketing ROI.
Team Leadership & Cross-Functional Collaboration
- Lead, mentor, and elevate an established team of marketing professionals across brand, creative, social media, public relations, and reputation management.
- Foster a high-performing, collaborative culture focused on creativity, accountability, continuous improvement, and measurable results.
- Establish clear priorities, performance expectations, and development opportunities for team members.
- Partner with Demand Generation, Sales, and Revenue Operations to ensure brand investments support pipeline creation and revenue growth.
- Serve as a strategic advisor to executive leadership on brand positioning, reputation, market perception, and opportunities for differentiation.
Disclaimer
This description is not intended to be an exhaustive list of duties. Responsibilities may evolve based on Board direction and community needs. Reasonable accommodations may be made to enable qualified individuals to perform the essential functions of this position.
