Growth Marketing Specialist

Role Type: Full-time

Location: India- flexible

About the Role

We are looking for a technically inclined, digitally savvy professional to strengthen our marketing capabilities and build a consistent, scalable lead generation pipeline.

This role will combine marketing technology, lead generation, digital analytics, and marketing support. The individual will work closely with different members of the team to improve digital visibility, support marketing initiatives, manage lead generation activities, and help create a continuous pipeline of potential clients and business opportunities.

The ideal candidate will bring a blend of technical understanding, commercial awareness, strong communication skills, and the ability to work independently in a dynamic, evolving environment.

Key Responsibilities

1. Lead Generation & Pipeline Development

• Manage and execute lead generation activities to build a consistent pipeline of qualified leads.

• Identify and implement appropriate digital tools, platforms, and processes to improve lead sourcing, capture, tracking, and follow-up.

• Set up and maintain lead databases, CRM workflows, and reporting mechanisms.

2. Marketing Technology & Digital Analytics

• Support the implementation and effective use of CRM systems, marketing automation tools, and other digital platforms.

• Use tools such as Google Analytics and relevant website analytics platforms to monitor digital performance, traffic, and engagement.

• Analyse website visibility, search performance, and campaign effectiveness to identify areas for improvement.

• Apply an understanding of SEO, digital discovery, and marketing technology to strengthen online visibility and lead acquisition.

3. Digital Marketing & Social Media Support

• Support the execution of digital marketing and social media initiatives across relevant platforms.

• Assist with campaign execution, content distribution, performance tracking, and digital engagement.

• Work with team members to translate marketing priorities into practical, measurable digital activities.

• Identify opportunities to use technology and data to improve the effectiveness of marketing initiatives.

4. Cross-functional Collaboration

• Work closely with multiple team members and communicate effectively with colleagues and engage confidently with senior stakeholders when required.

• Translate business needs into practical solutions, coordinating activities and following through on deliverables.

• Provide flexible support across evolving business priorities, beyond narrowly defined marketing activities where needed.

Ideal Candidate Profile

• An engineering or computer science background, or equivalent technical aptitude, with an interest in marketing technology and digital business development.

• Practical experience in lead generation, CRM implementation or management, marketing analytics, digital marketing operations, or related areas.

• Familiarity with tools such as Google Analytics, CRM platforms, SEO tools, marketing automation systems, and digital lead generation platforms.

• A sound understanding of how digital channels, data, and technology contribute to business visibility and lead generation.

• Strong communication and interpersonal skills, with the confidence to interact with colleagues and senior stakeholders.

• An adaptable, curious professional who learns quickly and is comfortable taking on new responsibilities as business needs evolve.

Preferred Experience

• Experience in a structured corporate environment

• Experience in sales and marketing operations, marketing technology, demand generation, or business development enablement.

• Exposure to both the technical and operational aspects of marketing rather than a role focused exclusively on content creation or social media management.

• Experience supporting multiple stakeholders or teams in a fast-paced environment.