Lead Generation & ABM Specialist, LATAM

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Job Title: Lead Generation & ABM Specialist, LATAM (Assurance)

Location: Mexico remote

Fluent English is required for this role.

Scale demand across Latin America. Orchestrate precise ABM plays. Prove impact with data.

BSI’s Assurance division is hiring a Lead Generation & ABM Specialist – LATAM to architect and execute high-impact demand and ABM programs across Spanish speaking markets. You’ll harness data and intent to engage buying groups in Training, System Certification, ISA, and Digital Trust, adapting global strategies for local realities—and partnering closely with Sales Directors and the Global Digital Hub to convert interest into opportunities.

If you’re a bilingual, hands-on strategist who thrives in a matrixed environment, come build the engine that feeds our pipeline.

What you’ll own:

• Regional demand strategy: Define the LATAM demand plan tied to MQL, SQL, and opportunity targets by country, sector, and persona.
• Multi-channel execution: Launch integrated programs across email, LinkedIn/paid social, paid search, webinars/events, and content syndication, localized for Spanish.
• ABM leadership: Stand up 1:1, 1: few, and 1: many plays for strategic accounts; coordinate offers and outreach across buying groups.
• Sales partnership: Build target account lists and joint GTM plans with Sales Directors; enable teams with localized ABM playbooks and content.
• Tech + intent: Operationalize ABM/intent platforms (e.g., Bombora, Demandbase/6sense/Roll Works) and convert signals into orchestrated journeys.
• Attribution discipline: Drive clean segmentation, routing, UTM/tagging, and reporting with digital operations.

How you’ll execute:

• Localization that performs: Tailor narratives to local regulations, industries, and buyer behavior; ensure cultural nuance in copy and creative.
• Experimentation: A/B test offers, channels, cadences, and languages; scale winners region-wide.
• Cross-functional sync: Coordinate with field marketing, content, and ops to deliver on time and on brand via Workfront.

How you’ll measure success:

• Demand quality: MQLs, SAL/SQL conversion, pipeline contribution, opportunities created.
• ABM traction: Account/Buying-group engagement, stage progression, win-rate and cycle-time improvements.
• Channel economics: CPL/CAC, influenced revenue, multi-touch attribution.
• Operational health: Launch timeliness, rework reduction, attribution accuracy (UTM coverage).

What you bring:

• ABM & demand expertise across segmentation, lead scoring, and personalized content delivery.
• Martech fluency: Salesforce, Pardot (or Marketo), Workfront; hands-on with ABM/intent tools (Demandbase, 6sense, RollWorks, Bombora, Apollo).
• Insight-to-action: Comfortable building dashboards, reading patterns, and prioritizing optimizations.
• Matrix native: Strong collaborator across countries, time zones, and stakeholders; crisp communicator.
• Operator’s toolkit: Organized, detail-oriented, and adept at juggling multiple campaigns.
• Growth mindset: Test-learn-iterate discipline; proactive problem-solver.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 6+ years in B2B demand gen/digital/ABM with measurable campaign success (professional services, SaaS, or regulated industries preferred).
• Proven multi-channel build-and-run experience (email, LinkedIn/paid social, paid media, web, webinars/events).
• Experience in matrixed/global organizations and familiarity with B2B buyer journeys.
• Proficiency with Salesforce, Pardot, Workfront, and ABM platforms.

Language & travel:

• Languages: Strong command of English, Spanish (verbal and written).
• Travel: Up to 10% for account planning sessions, events, and team collaboration.

BSI - Your Partner in Progress

We are proud to be the business improvement company for other organizations to become more sustainable and resilient and finally to inspire trust in their products, systems, services, and the world we live in.

Headquartered in London, United Kingdom, BSI is the world's first national standards organization with more than 100 years of experience. We are a global partner for 86,000 companies and organizations in over 193 countries, offering development, auditing, certification, and training services, including innovative software solutions and cyber security expertise for all industries: from aerospace and automotive to food, construction, energy, healthcare, IT and trade sectors. Incorporated by Royal Charter, we’re truly impartial, and home to the ultimate mark of trust, the Kitemark.

Through our unique combination of consulting, training, assurance and regulatory services we bring solid and broad knowledge to every company.

If you want to contribute to this inspiring challenge, bring your open and enthusiastic mindset to our dynamic team, apply now and become part of the BSI family!

What we offer

Mexico - BSI offers a competitive salary, 20-days annual leave, bank holidays, vacation bonus, medical insurance, life insurance, savings fund with company contribution, meal allowance, paid maternity leave, paid paternity leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle.  

D&I Policy

BSI is committed to ensuring the diversity of our workforce reflects that of our clients and the communities in which we operate. Our goal is to create a sense of belonging for all employees by providing opportunities to develop, grow, and engage with our global organization — all while having fun doing great work. BSI is a community where everyone can thrive.

If you require any reasonable accommodations to be made on account of a disability or impairment throughout our recruiting process, please inform your Talent Acquisition Partner.

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About Us

BSI is a business improvement and standards company and for over a century BSI has been recognized for having a positive impact on organizations and society, building trust and enhancing lives.
 
Today BSI partners with more than 77,500 clients in 195 countries and engages with a 15,000 strong global community of experts, industry and consumer groups, organizations and governments.
Utilizing its extensive expertise in key industry sectors - including automotive, aerospace, built environment, food and retail, and healthcare - BSI delivers on its purpose by helping its clients fulfil theirs.
Living by our core values of Client-Centricity, Agility, and Collaboration, BSI provides organizations with the confidence to grow by partnering with them to tackle society’s critical issues – from climate change to building trust in digital transformation and everything in between - to accelerate progress towards a better society and a sustainable world.

BSI is an Equal Opportunity Employer dedicated to fostering a diverse and inclusive workplace.