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Sales Development Representative (SDR) Healthcare VBC

Role overview

Qualifications

  • Previous experience in outbound sales, appointment setting, or business development—ideally in healthcare or health-tech.
  • Strong communication and interpersonal skills; persuasive and persistent while maintaining empathy.
  • Familiarity with healthcare practices, VBC contracting, or medical terminology is highly desirable.
  • Proven experience using CRM platforms (HubSpot, Salesforce, etc.) effectively.

Responsibilities

  • Conduct targeted outbound outreach (calls, emails, LinkedIn) to primary care practice leaders and decision-makers.
  • Qualify potential prospects and effectively schedule discovery meetings.
  • Work closely with our sales team, providing logistical support remotely.
  • Utilize CRM (Salesforce, HubSpot) to track and manage leads efficiently.

Key facts

Hard skills

Other skills

  • Microsoft Excel
  • Microsoft PowerPoint
  • Communication
  • Social Skills
  • Adaptability

About the company

Florence Health logo

Florence Health

  • Medical Practices & Clinics
  • Scaleup
  • 51–200
Florence Health was founded with a mission to create a health care system the world deserves. Our mission fuels our relentless drive and has brought together a team of industry outsiders and insiders unified around this goal. We started with a focus on seniors in the United States. Why seniors? They are the "power users" of health care and each ounce of improvement in care delivery can impact their quality of life. We named the company after Florence Nightingale, an icon of devotion and perseverance in the history of health care. Our execution path for achieving this mission starts with focusing on Primary Care, and is organized into three, hand-in-hand, operating divisions: Florence Provider Network, a network of affiliated primary care providers: many of the best doctors in the country have built their own high-functioning medical care sites. These practice owners prefer and deserve a system that allows them to maintain their independence. Our partners unlock benefits via affiliation to access scale effects in aspects of clinical and operational enablement, while staying independent. Florence Clinics, intentionally designed with access, medical engagement and patient experience as the priority: while enabling independent practices is key, we also need to create more primary care capacity. That's where Florence Clinics come in — our line of next generation, staff model clinics designed from the ground up using first principles and focused exclusively on senior care. Nightingale Technology, a visionary technology platform making good on the promise to deliver providers and operators "health care super data": representing years of diligent architectural iteration and design, Nightingale Technology will emerge from stealth mode this year both for use by the Florence Provider Network and the Florence Clinics, and also accessible for use by external builders through an innovative value-based licensing model.

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Job description

Role: Sales Development Representative (SDR) | Healthcare VBC | Remote |    Overview   We’re looking for a motivated Sales Development Representative (SDR) to support our national sales efforts targeting small and medium-sized independent primary care practices interested in value-based care (VBC) contracting. Your primary goal will be to set up qualified meetings for our outbound sales team and support their activities remotely. Additionally, during periods of lower SDR activity, this role will also provide executive support to sales leadership. This includes assisting with presentation development, managing sales collateral, tracking key business metrics, and handling administrative tasks that help optimize team efficiency.   Key Responsibilities   Sales Development: - Conduct targeted outbound outreach (calls, emails, LinkedIn) to primary care practice leaders and decision-makers. - Qualify potential prospects and effectively schedule discovery meetings. - Work closely with our sales team, providing logistical support remotely. - Utilize CRM (Salesforce, HubSpot) to track and manage leads efficiently. - Achieve clearly defined weekly and monthly targets for scheduled meetings.   Executive & Sales Team Support: - Assist sales leadership with data entry, reporting, and CRM maintenance. - Prepare sales presentations and maintain/update collateral for prospecting efforts. - Support the coordination of internal and external meetings, including scheduling and follow-ups. - Help track key sales and business performance metrics, ensuring reports are updated. - Provide general administrative assistance to sales executives as needed.   Qualifications   - Previous experience in outbound sales, appointment setting, or business development—ideally in healthcare or health-tech. - Strong communication and interpersonal skills; persuasive and persistent while maintaining empathy. - Familiarity with healthcare practices, VBC contracting, or medical terminology is highly desirable. - Proven experience using CRM platforms (HubSpot, Salesforce, etc.) effectively. - Proficiency in Excel, PowerPoint, and other office tools to support reporting and presentations. - Ability to manage multiple tasks, stay organized, and adapt quickly in a fast-paced environment.   Why Join Us:   - Immediate start with clear opportunities for professional growth. - Competitive compensation (salary + bonus structure tied to performance). - Remote-first, collaborative team culture committed to making a positive impact on primary healthcare. - Exposure to both sales development and executive-level operations, creating strong career advancement potential.

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