We are looking for an ambitious CRM Marketing Specialist for full-time for our client, a growing and high-impact company based in Cyprus. This is a great opportunity to join a brand that is making a strong mark in its industry and is entering an exciting new phase of development.
They are hiring a CRM Marketing Specialist to help plan, launch, and optimize player communications across Email, WhatsApp, SMS, Push, and in-app. You'll configure bonus/promo mechanics, build campaigns and journeys in Customer.io, and partner with copy/design/localization to ship high-quality, compliant communications that drive activation, retention, and reactivation.
As a CRM Marketing Specialist at their company, your responsibilities will be:
Campaign execution
- Set up and launch segmented campaigns and automated journeys in Customer.io (or similar).
- Build audiences, triggers, send rules, and frequency caps; ensure tracking parameters and deep links work.
- Run basic A/B tests (subject lines, creatives, incentive levels) and document results.
Bonus & promotion setup
- Configure standard promos (welcome, reload, free spins/bets, cashback) per brief.
- Apply eligibility rules, cooldowns, and key T&Cs perform QA to prevent edge-case abuse.
Content production coordination
- Create clear briefs and tickets for copywriters, designers, translators; manage assets and approvals.
- Keep the offer & content calendar updated; maintain naming/version control for templates.
Reporting & hygiene
- Prepare weekly dashboards: sends, delivery, opens/clicks, conversions (deposit/wager), unsubscribes/complaints.
- Monitor deliverability, list hygiene, consent states, and WhatsApp/SMS opt-in quality.
Data & tooling
- Use Liquid/dynamic content, variables, and conditional logic in templates.
- Partner with Product/BI to validate events/attributes from the CDP and log bugs or gaps.
Qualifications:
- 1–2+ years in CRM/Lifecycle marketing or marketing automation (iGaming, mobile apps, e-commerce, or fintech).
- Hands-on experience with Customer.io or similar (journeys, segments, templates).
- Comfortable with CSV audience checks, UTMs, QA checklists, and basic funnel/retention metrics.
- Working knowledge of HTML for emails and WYSIWYG editors (Stripo etc); familiarity with Liquid/Handlebars is a plus.
- Strong organization and communication skills; able to manage multiple briefs and deadlines.
- Fluent Russian, English at B1 level or higher for briefs and stakeholder updates; experience with localization workflows.
Bonus points if you have:
-
iGaming exposure (casino/sportsbook): bonus wallets, common promo types, VIP or reactivation programs.
- Basic SQL (SELECT, JOIN) or spreadsheet proficiency; Looker/Metabase/BigQuery familiarity.
- Experience with WhatsApp Business, SMS gateways, and push (FCM/APNs).
- Understanding of deliverability concepts (sender reputation, list hygiene, seed tests).
Here are a few reasons to join:- Here are a few reasons to join them:
- competitive salary and constant encouragement for your efforts and contribution (annual salary review).
- remote work and flexible schedule: work from anywhere in the world at a pace that suits you.
- professional growth and strong expertise: work side by side with experienced colleagues, learn from their expertise, and build your portfolio with real-world cases.
Our client is ready to provide you with full and comprehensive support to cope with this list of tasks successfully. They are waiting for you to become an indispensable part of it and to strengthen them with your personality!
