When joining PerkinElmer, you select an experienced and trusted leader in scientific solutions, with the support of a global service network and distribution centers, providing the right solution, at the right time, to meet critical customer needs. With over an 80+ year legacy of advancing science and a mission of innovating for a healthier world, our dedicated team collaborates closely with commercial, government, academic and healthcare customers to deliver our broad portfolio of analytical solutions, and OneSource services.
Job Title
Regional Marketing Specialist North Europe
Location(s)
High Wycombe, United Kingdom - Remote
Job Description
We are seeking a Regional Marketing Specialist to act as a strategic marketing partner to the Regional Vice President (RVP) and regional leadership team. This role is responsible for understanding and supporting regional business objectives, including pipeline growth, revenue targets, and brand development, while ensuring regional priorities are aligned with and represented within Global Strategic Plans.
While product strategy and content creation are led by the centralised Portfolio & Segment Marketing team, the Regional Marketing Specialist for North Europe will drive execution across the UK, Ireland, DACHP, Nordics, Benelux, and South Africa. The role focuses on stakeholder management, regional insight, and alignment of marketing activities to ensure local opportunities and requirements are effectively reflected in global initiatives.
Whilst the role is Remote, there is an expectation to attend meetings in High Wycombe on an ad hoc basis, plus travel to Sales meetings and trade shows. This will come to about a week per quarter. Candidates living in a 2 hour travelling distance of our office in High Wycombe are preferred.
Key Responsibilities:
Strategic Partnership & Planning
- Partner with the RVP and regional leadership team to understand business priorities and develop marketing plans that support pipeline growth, revenue objectives, customer engagement, and brand awareness.
- Act as the voice of the region within global marketing teams, ensuring regional market dynamics, customer insights, and commercial priorities are reflected in global strategies and programmes.
- Monitor local market trends, business performance, and customer needs to provide strategic recommendations and identify opportunities to accelerate growth.
Regional Marketing Execution
- Develop and execute integrated marketing programmes across digital, events, partner, account-based, and demand generation channels to support regional objectives.
- Adapt global campaigns and initiatives to maximise relevance and impact within regional markets, ensuring effective localisation where required.
- Manage the end-to-end delivery of regional marketing activities, balancing strategic priorities with changing business needs and market conditions.
- Work closely with sales and business leaders to ensure marketing programmes support pipeline creation, progression, and revenue goals.
Cross-Functional Collaboration
- Collaborate with central marketing functions, including portfolio, segment, digital, and the global events co-ordinator, to develop and execute regionally relevant marketing programmes that align with business priorities and drive measurable outcomes.
- Ensure regional marketing plans and activities remain aligned to global marketing priorities, strategic focus areas, and campaign frameworks, maintaining consistency in messaging, positioning, and customer experience across markets.
- Serve as a trusted marketing partner to regional sales leaders and product specialists, aligning marketing plans and investments to business priorities and driving marketing's contribution to pipeline growth and revenue performance.
- Influence and coordinate stakeholders across global and regional teams to ensure consistent messaging, effective execution, and alignment with strategic business objectives.
Performance & Optimisation
- Monitor and report on marketing performance, including pipeline contribution, lead quality, conversion, engagement, and ROI.
- Analyse campaign and programme results to identify trends, opportunities, and areas for improvement.
- Use data and insights to make recommendations, optimise marketing investment, and continuously improve programme effectiveness.
- Maintain an agile approach, adjusting plans and tactics in response to business priorities, market changes, and performance outcomes.
Experience and qualifications required
Basic Qualifications
- Bachelor’s degree in Marketing, Business, Communications,
- At least 5 years of experience in B2B marketing, preferably within a global organization.
- Proven ability to translate business strategy into regional marketing plans and actions.
- Strong stakeholder management and communication skills, with experience influencing senior leaders.
- Solid understanding of integrated marketing, digital engagement, and demand generation.
- Experience collaborating with centralized marketing teams and coordinating across functions and geographies.
- Analytical mindset with proficiency in marketing metrics, pipeline reporting, and ROI analysis.
- Some knowledge of German would be an advantage but not essential.
