Real Estate Lead Generation & Leasing Assistant - Freelance, Remote

About the ClientOur client is a business owner managing operations across a real estate business and an established plumbing company serving customers in South Florida. With responsibilities spanning property rentals, customer relationships, and business operations, they need a proactive professional who can bring structure to daily workflows while identifying opportunities for growth. They are looking for a dependable, results-driven partner who can take ownership of administrative responsibilities and help increase rental inquiries and occupancy.
Why does this role exist?The assistant will support the day-to-day operations of two businesses, with the primary objective of generating new rental leads and helping fill 20 vacant apartment units within 30 days. This role will focus on increasing listing visibility, reaching prospective tenants, following up with leads, and coordinating property viewings, while also managing email, calendar, customer outreach, and administrative workflows. The ideal candidate is an independent problem-solver who takes initiative, identifies opportunities for improvement, and drives results without requiring constant supervision.


The Impact you’ll make Rental Lead Generation & Listing Management

• Create and publish rental listings using provided photos, videos, and property information on relevant platforms such as Zillow, Craigslist, and Facebook.
• Identify additional advertising channels and practical strategies to increase listing visibility, attract prospective renters, and generate qualified inquiries.
• Monitor incoming rental inquiries, track lead sources and follow-up activity, and recommend improvements to listing performance.
• Support the goal of filling 20 vacant apartment units within 30 days through consistent, proactive lead generation and follow-up.

Lead Follow-Up, Leasing & Appointment Coordination

• Make outbound calls to prospective tenants, respond to inquiries, and schedule property viewings with the property manager.
• Follow up with prospective renters through calls, texts, and emails to maintain engagement and move inquiries toward scheduled viewings.
• Coordinate lease renewal outreach and maintain organized records of pending renewals and follow-up actions.
• Support consistent communication with prospective and existing residents while following approved leasing procedures and screening criteria.

Executive & Administrative Support

• Manage and organize the executive's Gmail inbox, including prioritizing important messages, identifying opportunities, and following up on outstanding communications.
• Maintain the executive's calendar, coordinate appointments, and ensure important commitments and follow-up tasks are tracked.
• Identify recurring administrative bottlenecks and implement practical improvements to help the executive stay organized and focused on business priorities.
• Use sound judgment to determine what requires immediate attention, what can be handled independently, and what needs escalation.

Business Development & Customer Outreach

• Conduct LinkedIn outreach to local property managers and relevant contacts to build relationships and identify potential business opportunities.
• Contact prospective and previous customers for the plumbing business to support lead follow-up, appointment scheduling, and customer re-engagement.
• Upload provided videos and images to relevant social media and professional platforms to increase visibility and support outreach efforts.
• Maintain organized outreach records and follow-up lists to ensure leads and customer opportunities are not overlooked.
  
  

Collections & Operational Coordination

• Conduct outbound collections calls using reports and instructions provided by the executive.
• Track collection follow-ups, document call outcomes, and escalate unresolved issues according to established procedures.
• Coordinate with the executive and property manager to keep outstanding tasks, resident communications, and operational priorities moving forward.
• Use available tools and AI solutions to streamline administrative tasks, organize information, and improve overall workflow efficiency.

Skills, Knowledge and Expertise Required:

• Proven experience in lead generation, prospect outreach, or a related role that demonstrates the ability to attract and convert inquiries into business opportunities.
• Experience creating, publishing, or managing online listings, digital advertisements, or social media content to generate leads or customer inquiries.
• Experience conducting outbound calls, following up with prospects, and scheduling appointments or viewings.
• Strong administrative and organizational skills, including email management, task tracking, and proactive follow-through.
• Demonstrated ability to work independently, exercise sound judgment, and take ownership of results without constant supervision.

Your superpowers are...

• Lead Generation & Prospecting: Knows how to identify relevant audiences, increase listing visibility, generate inquiries, and follow up consistently.
• Digital Listing Management: Comfortable publishing property listings, organizing photos and videos, and maintaining accurate listing information across online platforms.
• Proactive Executive Support: Anticipates needs, identifies gaps, and takes action without waiting for instructions on every task.
• Communication & Outreach: Confident handling outbound calls, professional messages, appointment coordination, and relationship-building.
• Organization & Time Management: Can manage multiple priorities, maintain reliable tracking systems, and ensure important tasks do not fall through the cracks.
• AI & Technology Proficiency: Comfortable using AI tools such as Claude to research ideas, improve workflows, organize information, and work more efficiently.
• Problem-Solving & Initiative: Uses common sense, logical thinking, and sound judgment to identify practical solutions and recommend process improvements.
• Accountability & Results Orientation: Takes responsibility for deliverables, tracks progress, and focuses on measurable business outcomes.

WFH Set-Up:

• Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
• Internet speed of at least 40MBPS
• Headset with an extended mic that has noise cancellation and a webcam
• Back-up computer and internet connection
• Quiet, dedicated workspace at home

You should apply if...

• You enjoy taking ownership of business challenges and finding practical ways to solve them.
• You understand that generating leads requires more than posting an advertisement; it involves testing approaches, following up consistently, and improving results.
• You are comfortable making outbound calls, reaching out to new contacts, and following up with prospective customers and tenants.
• You can manage administrative responsibilities while keeping the most important business priorities at the forefront.
• You are resourceful, technologically comfortable, and interested in using AI to work smarter.
• You prefer working as a trusted partner who anticipates needs, proposes improvements, and acts independently rather than waiting for step-by-step instructions.

What to expect...

Work Setup:

• Remote position
• Must have a reliable internet connection and a quiet workspace
• Required to provide own computer with Intel Core i5 or something similar or higher operating system

Working Hours:

• 40 hours per week
• Monday- Friday, 9am-5pm Central Time

Compensation:

• $7 per hour
• No benefits package included

Benefits 
Salary: 7 USD per hour