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Product Marketing Manager - GSI

Role overview

Qualifications

  • 7+ years in product marketing, partner marketing, or GTM roles at a B2B SaaS or cybersecurity company
  • Clear understanding of how firms like Accenture, PwC, and Deloitte operate
  • Proven ability to translate technical product capabilities into partner- and buyer-ready narratives
  • Experience building enablement content that partner sellers actually use

Responsibilities

  • Define GSI-specific positioning and messaging
  • Build joint value propositions with Partnerships and GSI account teams
  • Develop core content such as presentations and solution briefs
  • Enable partner sellers through training and certification content

Key facts

Hard skills

Other skills

  • Training And Development
  • Collaboration
  • Communication

About the company

Cyera logo

Cyera

Cybersecurity

Know your data. Keep it secure. Awards and accolades: 2023 Data Security Platform of the Year - Data Breakthrough Awards 2023 Cloud Data Security Product of the year - Cloud Computing Magazine 2022 Best Data Security Solution - CISO Choice Awards Cyera at a glance: Cyera is the data security company that gives businesses context and control over their most valuable asset: data. As a pioneer in Data Security Posture Management (DSPM), Cyera instantly provides companies visibility over all of their sensitive data, context over the risk it represents & their security exposure, and automated remediation to reduce the attack surface and ensure operational resilience. We are redefining the way companies secure their data. How Cyera is different: Cyera takes a data-centric approach to security, assessing the exposure to your sensitive data, everywhere. Our DataGraph automatically and continuously learns from your environment, assessing your threat surface, data access, and security controls across multiple dimensions of risk. Because Cyera applies deep data context holistically across your data landscape, we are the only solution that can empower security teams to know where their data is, what exposes it to risk, and take immediate action to remediate exposures and assure compliance without disrupting the business. Why your business needs Cyera: Mass migration to multi-cloud and work from anywhere has broken traditional security. It has never been easier for siloed projects, rapid dev cycles, or human error to result in a data breach or ransomware attack. Cyera dynamically develops deep context about the sensitive data across your hybrid cloud landscape, assessing your threat surface, data access, and security controls and quickly remediating exposures to your most valuable & vulnerable data. Case Studies: Healthcare - https://www.cyera.io/use-case/healthcare Finance - https://www.cyera.io/use-case/finance Tech - https://www.cyera.io/use-case/technology

Company details

Company typeScaleup
IndustryCybersecurity
Company size51 - 200

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Job description

Description

WHO WE ARE

Come join the company at the center of how the world adopts AI securely. Cyera’s mission is to give enterprises the confidence to embrace AI safely — deciding exactly what it can see and do as it reaches deeper into the business. We started by solving the hardest problem in data security: finding and securing data faster and more precisely than anyone thought possible. That foundation is now the essential AI trust infrastructure for the Fortune 1000. We’re hiring mission-driven talent to put those leaders at the center of our story.

THE OPPORTUNITY

Cyera is looking for a Product Marketing Manager to own our go-to-market strategy and enablement for Global Systems Integrators (GSIs) — firms such as Accenture, Deloitte, and PwC. This is a high-visibility, cross-functional role sitting at the intersection of product marketing, partnerships, and sales enablement. You'll translate Cyera's data security value proposition into compelling positioning, content, and programs that GSI advisory, implementation, and managed-services practices can use to sell and deliver Cyera-powered engagements.

This role is right for someone who understands how GSIs build practices, sell transformation engagements, and staff delivery teams — and who can turn that understanding into marketing and enablement assets that actually get used in the field. You'll work extensively with stakeholders across Cyera's Partner Marketing team to help shape and execute the GSI go-to-market strategy together.

RESPONSIBILITIES:

  • Define GSI-specific positioning and messaging — articulate why and how Cyera fits into GSI data security, privacy, AI governance, and cloud transformation practices, tailored to each partner's own narrative and offerings.
  • Build joint value propositions — work with Partnerships and the GSI account teams to develop joint solution briefs, battlecards, and points of view that combine Cyera's platform with a partner's advisory or implementation methodology.
  • Develop core content — write and produce presentations, ebooks, solution briefs, one-pagers, and other GSI-facing content that brings the positioning and joint value propositions to life.
  • Enable partner sellers and practitioners — create and deliver training, playbooks, and certification content so GSI teams can confidently position, scope, and sell Cyera-attached engagements.
  • Support co-marketing and demand generation — partner with Field and Channel Marketing on joint webinars, papers, conference presence, and campaigns that drive pipeline through GSI channels.
  • Partner closely with Cyera's Partner Marketing team — work hand-in-hand with Partner Marketing stakeholders to build and execute the GSI go-to-market strategy together, ensuring alignment between product marketing narrative and broader partner programs.
  • Be the voice of the GSI channel internally — gather feedback from partners and partner-facing sellers, and represent GSI requirements in product and marketing roadmap discussions.
  • Measure and report on impact — track partner-sourced and partner-influenced pipeline, content usage, and enablement adoption, and report results to marketing and partnership leadership.

Requirements

REQUIRED QUALIFICATIONS:

  • 7+ years in product marketing, partner marketing, or GTM roles at a B2B SaaS or cybersecurity company, with direct experience marketing to or through GSIs or large consulting/advisory firms.
  • Clear, firsthand understanding of how firms like Accenture, PwC, and Deloitte are structured and go to market — how their advisory, implementation, and managed-services practices are built, staffed, and sold, and how technology partners fit into that model.
  • Proven ability to translate technical product capabilities (data security, data governance, cloud security, or adjacent categories) into partner- and buyer-ready narratives.
  • Experience building enablement content — battlecards, playbooks, pitch decks, certification programs — that partner sellers and consultants actually use.
  • A genuine adopter of AI tools in your own workflow — you use AI to move faster on research, content creation, and enablement work, and you bring that fluency into how you approach the role, not just as a topic you market.
  • A true hands-on individual contributor: someone who does the work directly (writing, building, presenting) rather than a manager who scopes projects and routes them through agencies. Cyera runs lean, so ownership end-to-end matters more than delegation experience.
  • Excellent written and verbal communication and a genuinely collaborative style — you'll work daily across Partnerships, Sales, and Field Marketing, so the ability to build trust and alignment across teams is as important as the content itself.
  • Data security, data privacy, or cloud security domain experience is a strong plus.

COMPENSATION INFORMATION: 

Compensation Range: $150,000-180,000.

The range represents total compensation, and may include incentive for sales roles, equity or benefits, as applicable.

This compensation range represents Cyera’s good faith and reasonable estimate of the range of possible compensation for this role at the time of posting, and Cyera may ultimately pay more or less than the posted range. The final salary for this position will be determined in Cyera’s sole discretion, consistent with applicable law, and based on a variety of factors, including but not limited to the employee’s work experience, skills, and qualifications for the role, as well as the needs of Cyera’s business and other operational considerations.

Final compensation will vary based on seniority and relevance of experience, location, and position requirements.

This role may be eligible for potential merit increases based on factors such as individual or company performance, time in role, and other discretionary factors. In addition to a standard benefits and equity package, we offer a generous salary. Final compensation will vary based on seniority and relevance of experience, location, and position requirements.

This role may be eligible for potential merit increases based on factors such as individual or company performance, time in role, and other discretionary factors.​

BENEFITS - Why Cyera? 

  • Ability to work remotely, with office setup reimbursement
  • Unlimited PTO
  • Paid holidays and sick time
  • Health, vision, and dental insurance
  • Life, short and long-term disability insurance

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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