Integrated Demand Generation Specialist

Our Client, an Internet Content & Information company, is looking for an Integrated Demand Generation Specialist for their Remote location.
 
Responsibilities:

• Create a High-Velocity Experimentation Practice
• Build and manage an A/B testing roadmap with an emphasis on CRO across landing pages, forms, creative, lifecycle journeys, and digital channels.
• Define success metrics, create hypotheses, design tests, coordinate launches, and turn results into clear decisions about what to scale.
• Build dashboards and scorecards that connect experiments to funnel performance and downstream outcomes.
• Build Lifecycle Monetization and Cross-Sell Programs
• Partner with lifecycle and channel strategists to develop programs that increase product adoption, engagement, monetization, retention, and cross-sell.
• Define audiences, journeys, triggers, messages, and next-best actions that move people toward relevant products and experiences.
• Analyze journey performance and identify opportunities to improve engagement, conversion, and downstream value.
• Drive Integrated Campaign Execution
• Drive the campaign calendar and operating rhythm across priority audiences, product moments, and digital channels.
• Translate channel strategies into executable plans with clear owners, milestones, dependencies, approvals, and launch criteria.
• Connect digital strategies across web, lifecycle, paid media, creative, and agency partners around a shared plan and drive the work through launch.
• Lead With AI
• Use AI and agentic workflows to accelerate planning, analysis, and campaign delivery.
• Build reusable agents, prompts, templates, and workflows that increase the speed, volume, and consistency of the work.
• Test emerging AI capabilities and turn successful approaches into operating practices for the broader channel team.
• Lead Creative-Agency Delivery
• Manage the creative-agency workflow from brief through final asset delivery.
• Translate channel requirements into actionable briefs and keep assets ready for deployment across web, lifecycle, and paid media.
• Track asset status and production risks, hold partners accountable to timelines, and drive issues through resolution.

• 4–6 years of experience in demand generation, growth marketing, lifecycle marketing, conversion optimization, or integrated digital marketing.
• A track record of delivering campaigns across web, lifecycle or email, paid media, and creative workstreams.
• Hands-on experience building lifecycle programs tied to adoption, engagement, monetization, retention, or cross-sell.
• Experience leading CRO or A/B testing programs from hypothesis and test design through measurement and application of learnings.
• Experience managing creative agencies and coordinating channel owners, dependencies, and launch deadlines.
• Experience building dashboards, funnel reports, and campaign scorecards that lead to clear action.
• Demonstrated use of generative AI, automation, or agentic workflows to improve the speed, scale, or quality of marketing work.
• Strong analytical judgment, proactive communication, and the ability to align partners and drive work to completion.
• Preferred Qualifications:
• Familiarity with marketing automation, experimentation, analytics, content-management, and paid-media platforms.
• Experience with audience segmentation, triggered journeys, next-best-action programs, or full-funnel measurement.
• Experience creating reusable AI-enabled marketing workflows or lightweight agents.
• Experience marketing to developer or technical audiences.

• Health Benefits
• Referral Program
• Excellent growth and advancement opportunities