Business Architect - Salesforce Marketing Cloud Specialization

Position Overview

Key Responsibilities

Business Strategy & Architecture

• Serve as a senior business advisor and own business architecture, functional direction, and value realization for complex engagements, transformation initiatives, or defined business domains.
• Apply industry, market, customer, operational, and financial insights to frame business challenges, identify opportunities, and guide transformation priorities.
• Translate strategic objectives into target capabilities, value streams, operating-model components, process improvements, initiatives, and measurable outcomes.
• Define current-state and future-state business architecture across stakeholders, governance, processes, information, customer experience, and enabling technology.
• Make and govern key business architecture decisions, documenting assumptions, options, tradeoffs, risks, dependencies, and decision rationale.

Salesforce Marketing Cloud Architecture

• Lead discovery and functional architecture for SFMC engagements, translating marketing strategies into prioritized use cases and platform requirements.
• Define customer lifecycle journeys, audience segmentation, personalization strategies, and cross-channel engagement requirements.
• Guide solution design across Journey Builder, Automation Studio, Email Studio, Contact Builder, and relevant mobile messaging capabilities.
• Define business requirements for customer data models, Data Extensions, subscriber identity, consent, preferences, and audience activation.
• Partner with technical architects to define integrations between SFMC, Salesforce CRM, customer data platforms, and external systems.
• Evaluate platform capabilities and constraints, explaining solution options and architectural tradeoffs to business and technical stakeholders.
• Establish marketing operating models, campaign governance, approval workflows, testing requirements, and business readiness criteria.
• Guide user acceptance testing, adoption, and ongoing optimization to support intended business outcomes.

Transformation & Value Realization

• Develop business cases, transformation roadmaps, investment roadmaps, and value-realization plans based on expected benefits, ROI assumptions, readiness, sequencing, risk, and time to impact.
• Define value metrics, baselines, milestones, success criteria, accountability, and review cadences.
• Develop and maintain value maps connecting project deliverables to intended business outcomes.
• Define measures for campaign effectiveness, customer engagement, conversion, retention, and operational efficiency.
• Review delivery, adoption, operational, and business-performance evidence to evaluate realized value, identify barriers, and recommend adjustments.
• Use performance evidence and emerging business needs to identify future transformation opportunities.

Discovery, Presales & Delivery Alignment

• Lead discovery and scoping sessions to establish project requirements, objectives, business context, and expected outcomes.
• Translate business requirements into business-value specifications that connect proposed solutions to intended results.
• Support presales by defining business processes and articulating value propositions, benefits, scope, and value-realization plans.
• Review statements of work, solution designs, and presales documentation to align project teams on business goals and scope.
• Partner across business and technical disciplines to maintain alignment between business intent and implementation.
• Oversee implementation alignment with value-realization plans throughout the project lifecycle.

Executive & Consulting Leadership

• Facilitate executive decision forums to establish strategic alignment, investment priorities, decision rights, ownership, and governance.
• Maintain active stakeholder communication to support transparency and informed decision-making.
• Mentor consultants and functional leads and develop reusable business architecture and value-realization methods.
• Stay current on industry trends, emerging technologies, and practices that improve business outcomes.
• Use approved AI-enabled tools to analyze business information, model scenarios, and identify transformation opportunities with appropriate controls.

Required Skills & Experience

• 10+ years of experience in business architecture, strategic consulting, marketing technology consulting, business transformation, or equivalent practical experience.
• Demonstrated experience leading business and functional architecture for enterprise Salesforce Marketing Cloud implementations.
• Strong knowledge of Journey Builder, Automation Studio, Email Studio, Contact Builder, Data Extensions, segmentation, and personalization.
• Understanding of SQL, AMPscript, Server-Side JavaScript, and API integration patterns sufficient to evaluate solution approaches and collaborate with technical teams.
• Experience defining customer data, consent, preference management, and integration requirements.
• Demonstrated ability to define, design, and document business processes and current-state and future-state business architectures.
• Experience translating business strategies into capabilities, operating models, roadmaps, measurable outcomes, and value-realization plans.
• Experience developing business cases, ROI assumptions, value metrics, and performance measures.
• Strong executive communication, workshop facilitation, stakeholder management, and presentation skills.
• Ability to work independently, think strategically, manage competing expectations, and mentor functional practitioners.
• Ability to travel up to 40%.

Preferred Qualifications/Education

• Relevant Salesforce Marketing Cloud certifications.
• Experience with Salesforce CRM, customer data platforms, and Adobe Experience Cloud solutions.
• Experience supporting enterprise marketing environments across multiple brands, business units, or regions.
• Relevant industry-domain knowledge.
• Experience using approved AI-enabled tools to analyze business information, model scenarios, and identify transformation opportunities.

Compensation

About Blue Acorn iCi

Blue Acorn iCi, a business unit of Infosys Nova Holdings, LLC, is a digital experience partner helping global brands design, build, and optimize the future of customer engagement. We blend data, design, and technology to deliver connected commerce and content solutions that drive measurable results.

Specializing in the Adobe Experience Cloud, we provide end-to-end services across commerce, content, analytics, and customer insights. Backed by Infosys, we’re growing fast—and we’re looking for exceptional talent to grow with us.

Our teams work at the intersection of strategy and execution—solving complex challenges for industry leaders in healthcare, retail, manufacturing, and beyond. From large-scale digital transformation programs to platform implementations and ongoing optimization, we bring deep expertise and a collaborative mindset to every engagement.

Why Join Us?

Blue Acorn iCi is a place for curious thinkers, smart builders, and digital pioneers. We’re more than a consultancy—we’re a team of innovators helping the world’s top brands shape the future of digital.

Here, you won’t just contribute to a project—you’ll drive meaningful outcomes, collaborate with cross-disciplinary teams, and grow your skills in a high-impact, high-growth environment. We believe great work starts with great people, and we’re committed to creating a culture where talent thrives, ideas spark change, and results speak for themselves.

If you’re ready to push boundaries, deliver real value, and help shape the next generation of digital experiences—this is your place.

***For US based roles, candidates must have unrestricted authorization to work in the United States without the need for employer sponsorship now or in the future. Infosys Nova Holdings, LLC does not provide immigration or visa sponsorship for this position (including H4 EAD, H‑1B, OPT, CPT, TN, O‑1, E‑3, or J‑1 visas).***

Full Time, Non-Temporary Employees enjoy a competitive benefits package that includes medical, dental and vision insurance, life insurance, disability, paid time off, 401(k), and more!

Blue Acorn iCi is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, spouse of protected veteran, or disability.

Please click to read EEO Law and Pay Transparency Act and IER Right to Work Document and Privacy Notice.

Blue Acorn iCi will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to complete this form or to participate in an interview, please contact us at: careers@blueacornici.com.

California applicants: Please click here for CCPA disclosures.