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Creator Content Coach

Petra Brands

Role overview

Qualifications

  • Proven track record as a content creator, TikTok strategist, or influencer content coach
  • Deep understanding of the TikTok ecosystem, algorithm, and social commerce trends
  • Experience delivering constructive video feedback and leading group coaching or workshop sessions
  • Strong communication skills and an engaging, supportive teaching style

Responsibilities

  • Lead two 1-hour group coaching sessions per week for Petra Brands’ creator community
  • Teach actionable strategies on hook creation, storytelling, video pacing, trend leverage, and call-to-action (CTA) placement
  • Maintain an active presence in our TikTok Creator Discord server
  • Answer creator questions, provide constructive video feedback, and troubleshoot creative blocks

Key facts

Hard skills

Other skills

  • Coaching
  • Communication
  • Mentorship

About the company

Petra Brands logo

Petra Brands

Consumer Goods

Petra Brands is a global brand incubator shaping the next generation of consumer products across beauty, wellness, pet care, party, and lifestyle. We build design-forward, culturally relevant brands that move fast and connect deeply with today’s consumer. With a presence in five countries, Petra combines in-house design, global manufacturing, and data-driven innovation to bring meaningful, sustainable products to market. Our brands — including House of Party, Roofus, Luna Naturals, Fomin, and Supergoods — are followed by millions, have earned 500M+ views, and are sold in over 15,000 retail doors worldwide.

Company details

IndustryConsumer Goods
Company size51 - 200

Links

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Job description

Company: Petra Brands

Location: Remote

Employment Type: Contract / Project-Based

Time Commitment: 3–5 hours/week

Role Overview

Petra Brands is seeking an experienced Creator Content Coach to support and level up our growing network of creators across TikTok and social commerce platforms.

This is a targeted, project-based role designed to help creators optimize their short-form video strategy, improve content performance, and drive higher engagement and conversions. You will serve as a direct mentor to our creator community, providing hands-on guidance through live coaching sessions and ongoing community support inside our Discord.

Key Responsibilities

1. Live Creator Coaching

  • Lead two 1-hour group coaching sessions per week for Petra Brands’ creator community.
  • Teach actionable strategies on hook creation, storytelling, video pacing, trend leverage, and call-to-action (CTA) placement tailored for TikTok and social commerce.
  • Conduct live teardowns, audits, and Q&A to help creators optimize their draft or published videos.

2. Discord Community Mentorship & Support

  • Maintain an active presence in our TikTok Creator Discord server.
  • Answer creator questions, provide constructive video feedback, and troubleshoot creative blocks between live calls.
  • Share weekly tips, trending audio/formats, and best practices to keep the community engaged and motivated.

Qualifications & Experience

  • Proven track record as a content creator, TikTok strategist, or influencer content coach with a strong portfolio of high-performing short-form video content.
  • Deep understanding of the TikTok ecosystem, algorithm, and social commerce trends.
  • Experience delivering constructive video feedback and leading group coaching or workshop sessions.
  • Strong communication skills and an engaging, supportive teaching style.
  • Familiarity with Discord and community management best practices.

What Success Looks Like

  • Higher average view counts, engagement, and conversion rates across participating creators' content.
  • Increased creator confidence and participation in Petra Brands’ campaigns and seeding programs.
  • An active, value-driven Discord community where creators feel supported in growing their craft.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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