Field Marketing Senior Coordinator

National Forest Foundation (NFF) is pleased to offer an Exempt, Full-time, position that will lead marketing efforts that connect NFF’s national brand and priorities with conservation projects and communities across the country. The role coordinates field marketing campaigns, events, partnerships, and content capture while helping local teams strengthen storytelling, community engagement and brand consistency.

About the NFF: As the official national partner to the US Forest Service (USFS), the National Forest Foundation was chartered by Congress in 1990. Today, the NFF advances forest resiliency, healthy watersheds and wildlife habitat, and recreation for all by working with communities and organizations across the country. The Foundation has grown significantly in the last few years in programmatic impact, revenue and support, and organizational capacity. NFF leads with impact, deploying roughly 90% of its expenses towards projects and programs across the country’s 193-million-acre National Forest System. NFF is forward-thinking and innovative, with ambitious strategies and goals to advance and prepare forests for a new economy. 

Position Function: The Field Marketing Senior Coordinator reports to the Field Marketing Manager and will own a portfolio of field marketing relationships and projects, making decisions about priorities, resources and the level of marketing support provided. The position leads projects from planning through evaluation, coordinates internal and external partners, manages budgets and vendors, and identifies opportunities to improve how NFF engages communities and communicates its conservation work.

Position Duties and Responsibilities: The Field Marketing Senior Coordinator will:

Brand Ambassadorship & Field Representation

• Serve as a trusted brand steward in the field, modeling and inspiring field staff to bring NFF’s vision, mission, voice, values and identity to every community interaction 
• Coach local conservation teams on using NFF’s brand positioning and visual identity to build local credibility, community trust and partner engagement, and make sound judgment calls on how brand standards can flex for unique local situations 
• Keep an eye on brand consistency across local activations, events and communications; spot and solve issues before they become problems, escalating only unusual or sensitive matters 
• Represent NFF at local and regional events and with community partners, and prepare field staff to do the same 

Conservation Team Liaison & Account Management

• Own a portfolio of relationships with multiple local conservation project teams, serving as their primary marketing point of contact and strategic partner 
• Independently manage intake and prioritization of field marketing requests, weighing urgency, feasibility, impact and available resources to decide the right level of support, and making clear trade-offs when priorities compete 
• Set clear expectations with field teams, partners and national colleagues on roles, timelines and deliverables; work through disagreements constructively and resolve escalations 
• Keep conservation teams and the national marketing team informed with regular, clear updates on status, risks and results, and close the loop on every request 

Field Marketing Activations

• Lead local marketing activations from planning through results, scoping each one up front with clear goals, timelines, budgets and measures of success 
• Develop creative briefs with local program staff, the national marketing team and, as needed, the national advancement team, making sure every activation ties to national brand goals, campaign priorities and audience insights 
• Manage the freelancers and consultants who support activations, from selection and onboarding through day-to-day direction, feedback and performance, and oversee their agreements in line with NFF financial, procurement and grant requirements 
• Manage activation budgets, tracking spending and flagging variances early 
• Orchestrate locals earned media efforts in partnership with the national strategic communications team and PR agency, identifying story angles, shaping pitches and preparing local spokespeople 
• Measure and report engagement and impact, lead after-action reviews and harness learning to make each activation stronger than the last 

Storytelling & Content

• Proactively find and capture compelling stories, photos, video and community moments that connect local conservation impact to NFF’s national storytelling, and recommend the strongest ones for national use 
• Manage freelance photographers, videographers and other content creators from scoping to final delivery, in collaboration with the national content + creative team, making sure assets meet creative briefs, brand standards and budgets 
• Identify opportunities to shape field content plans that balance local needs with national campaign priorities 
• Build local teams’ storytelling skills through coaching and simple tools so they can tell their own stories with confidence and in a way that’s consistent with the NFF brand 

Education and Qualifications: NFF expects the Field Marketing Senior Coordinator to possess the following educational and experiential qualifications:

• Bachelor’s degree in Marketing, Communications, Environmental Studies, a related field, or equivalent experience 
• 5 years of progressively responsible experience in marketing, communications, community engagement or a related field, with a track record of independently owning complex projects from planning through results 
• Proven experience leading events or in-person activations in service of a national brand, whether in a commercial, retail, conservation or nonprofit context, with a clear understanding of how local activations connect to and build brand value at scale 
• Demonstrated success managing a portfolio of multiple projects and stakeholder relationships at once, including negotiating competing priorities 
• Experience managing freelancers, consultants or vendors, including scoping work, giving feedback and holding partners to deliverables and budgets 
• Experience managing project budgets and using data to measure results and guide decisions 
• Experience with content strategy and creation in a professional setting, including writing, photography, social media and video 
• Deep familiarity with brand standards and sound judgment in applying them across varied local contexts 
• Must be authorized to work in the United States 

Abilities and Skills: NFF expects the Field Marketing Senior Coordinator to possess the following proven abilities and skills:

• Builds and maintains strong working relationships with local teams, community partners and national colleagues, including navigating difficult conversations. 
• Connects day-to-day work to broader organizational goals, anticipates risks and makes sound decisions with limited direction. 
• Solves complex problems by gathering relevant information, evaluating options and identifying practical solutions. 
• Communicates clearly, listens actively and adapts national brand strategy for different local audiences and contexts. 
• Manages multiple priorities and projects effectively, stays organized and follows through on commitments. 
• Sets goals, tracks results and uses data to inform decisions and priorities. 
• Identifies and develops compelling stories, images and moments that communicate NFF’s work and impact. 
• Collaborates effectively across teams and functions and contributes to improving shared processes and ways of working. 
• Uses an inclusive approach to community engagement that incorporates a range of perspectives and works to reduce barriers to participation. 
• Adapts to change, works effectively through ambiguity and identifies new approaches to community engagement and problem-solving. 
• Demonstrates a genuine interest in the outdoors, conservation or public lands and communicates that interest authentically. 
• Proficient with marketing, content and project management tools, including social media platforms and Microsoft Office or Google Workspace.

Location: The location for this position is flexible throughout the lower 48 continental United States. This position is a remote/work-from-home position and requires reliable internet access and a dedicated workspace.

Compensation: NFF offers a competitive compensation and benefits package that reflects our total rewards strategy. The salary range for this position is $85,000 with the ability to grow to $106,250 based on performance over time. Starting salary within this range is determined by a combination of experience, internal equity with comparable roles, and organizational budget, and is assessed annually as part of NFF's compensation review process.

Benefits: NFF is proud to offer our staff: 

Health and Wellness:

• Medical and dental insurance paid at 75% by the organization for you and any dependents. 
• Vision insurance paid 50% by the organization for you and any dependents. 
• Health savings account (HSA) with employer contributions between $1,878-$3,750 per year, predicated on coverage type. 
• Healthcare and dependent care flexible spending accounts (FSA). 
• Employee assistance program (EAP) at no cost. 

Financial Wellbeing:

• 403(b) retirement plan with a 5% employer match after one (1) year of service. 
• Short-term and long-term disability insurance at no cost. 
• Basic life and AD&D insurance at no cost, with voluntary life insurance options. 
• Whole life insurance at a discounted rate

Flexibility and time off:

• Employees start with 35 days of annual leave, sick leave, personal leave and holidays (annual leave accrual rates increase with years of service) 
• Family & medical leave for up to sixteen (16) weeks with up to four (4) weeks paid. 

Personal Development:

• Training & Development Programs  
• Professional development reimbursement for up to $1,000 per year. 

Journey of a Lifetime:

• The opportunity to support an incredible mission and travel to / work in spectacular locations.

To Apply: Applications must include both a cover letter and resume. Incomplete packages will not be considered. Applications will be reviewed on a rolling basis. This posting will close on November 14th, or earlier if filled. Please visit our careers site to apply online.

The National Forest Foundation is an equal opportunity employer – meaning we provide equal employment opportunities to all employees and applicants for employment without regard to any characteristic protected by applicable law. Further, we prohibit discrimination, harassment, and retaliation in all aspects of employment, including recruitment, hiring, promotion, compensation, benefits, training, and termination. We strive to foster a work environment where every individual is respected, valued, and treated fairly. This statement reflects our unwavering dedication to fairness, respect, and equality in employment practices and sets the foundation for a positive work environment.