SEO Strategist

Job Summary 

The SEO Strategist is responsible for coordinating and implementing SEO strategies for clients. You will be goal-oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. You can quickly understand and support initiatives that will contribute to the goals and success of client campaigns.
 

Essential Duties and Responsibilities: 

• Manage and execute implementation of SEO strategy set up and ongoing tasks. 
• Explore and recommend new ways to implement SEO strategy for local, multi-location, regional, and national SEO needs. 
• Verifying and optimizing Google Business Profiles, Yelp profiles and other local directories. 
• Based on reporting data, build SEO strategy to keywords, content, linking and other factors to improve impressions, traffic, and conversion (ITC). 
• Track, report, and analyze website analytics. 
• Assist with elements of creation for client webpages to optimize and improve conversion rate. 
• Be a subject matter expert to help with continuous improvements and growth. 
• Balance quality and quantity of individual tasks to streamline strategy/project development, timelines, and results. 
• Define new strategies, based on data research, to improve page and content performance. 
• Identify and address technical concerns through audits for client accounts on an ongoing basis.   
• Keep pace with SEO, search engine and internet marketing industry trends and development. 
• Develop and implement link building strategies.  
• Work internally with colleagues on internal, continuous department improvement efforts.  
• Communication to clients, team, and management on strategy/project development, timelines, and results. 
• Collaborate cross-departmentally client strategy and goals.  
• Other duties as assigned by management. 
• Regular and reliable attendance is expected as this is a full-time position. 

Qualifications: 

• Passion for SEO and overall internet marketing 
• Outstanding ability to think creatively, strategically and identify and resolve problems 
• Ability to foster strong client relationships at various levels 
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere 
• Ability to clearly and effectively articulate thoughts and points 
• High levels of integrity, autonomy, and self-motivation 
• Excellent analytical, organizational, project management and time management skills 
• 1-3 years of professional experience working in an agency environment 
• Previous experience with industry tools such as Ahrefs, SEMrush, Google Analytics, etc. 
• Current Google Analytics Certification 

Physical/Mental Requirements for the Job: 

• Prolonged periods of sedentary movement. 
• May be requested to work overtime and weekends if deemed necessary. 
• Must be able to lift at least 20 pounds. 
• Certain management positions might be required to occasional travel