Sales Insights and Category Manager

LIPTON Teas and Infusions is the world's largest tea business with a remarkable portfolio of over 30 world-class brands, including iconic names like Lipton, PG Tips, TAZO, Brooke Bond, and B-Corp certified Pukka and T2. Based in the Netherlands and operating in more than 100 countries, we pioneer innovative, premium and sustainable teas and infusions to delight our consumers daily. Our commitment is to drive the entire tea industry upwards and create value for all and the planet, from farmers to consumers, retailers, team members, partners, and shareholders. We take a long-term approach, investing in innovative and sustainable practices that deliver responsible growth, with a keen focus on meeting the needs of our customers and consumers, protecting the environment, and making a positive impact on people's lives.

Job title: Sales Insights and Category Manager

Location: remote; USA - Minneapolis, Bentonville, Tampa/Orlando, New Jersey Preferred

Type: full-time, permanent

Travel:25%

Who we are and what we do:

LIPTON Teas & Infusions is the world’s leading tea business, home to iconic, purpose‑driven brands like Lipton, Pukka, Tazo, T2, Lyons and PG Tips.

We craft great teas for every occasion, to bring joy and inspire a healthier lifestyle. Guided by our values of people first, ownership, passion for excellence, and consumer and customer centricity, we create long‑term value for our people, trade partners, suppliers, and the communities where we operate.

If you’re a diverse thinker who takes personal ownership to connect ideas and make impactful things happen, someone who shares our values around humanity and courage and someone who enjoys a good cup of tea (on the house!), then we could be a good match! 🍃✨

Your role:

As the Sales Insights and Category Manager, you will combine category management and sales insights expertise to drive category growth and increase LIPTON Teas and Infusions’ market share across retailers and channels. Serving as the internal expert on these customers, you will integrate multiple data sources to assess business performance, identify growth opportunities, and shape retailer-relevant brand, innovation, assortment, pricing, promotion, and merchandising strategies. You will partner closely with Sales, Marketing, and other cross-functional teams to translate insights into actionable recommendations and compelling selling stories that influence retailer decision-making. Through this work, you will deliver triple-win solutions that create sustainable growth for LIPTON Teas and Infusions and its retail partners while improving the value and experience delivered to consumers.

Your key responsibilities:

• Lead retailer and channel category strategies: Develop and activate insight-led strategies across assortment, pricing, promotion, distribution, merchandising, and shopper experience to drive sustainable growth for retailers, LIPTON Teas and Infusions, and consumers.
• Deliver performance insights and strategic analysis: Integrate syndicated, retailer, loyalty, consumer, and shopper data to monitor performance, conduct retailer deep dives, identify opportunities and risks, and translate findings into clear, actionable recommendations.
• Serve as the internal retailer expert: Partner with Sales, Marketing, Consumer Insights, Finance, Supply Chain, and Leadership to embed retailer, shopper, and category needs into brand plans, customer strategies, and priority growth initiatives.
• Shape retailer-relevant innovation: Advise Marketing and Innovation teams on category needs, shopper demand, retailer strategies, assortment roles, and shelving considerations to strengthen the relevance and commercial potential of future innovation.
• Create compelling selling stories: Translate complex insights into concise, visually engaging narratives and materials for use in line reviews, joint business planning, customer meetings, and internal leadership updates.
• Influence retailer decision-making: Build consultative relationships with retail partners and internal customer teams, providing an objective category perspective that strengthens LIPTON Teas and Infusions’ position as a trusted growth partner.

Stakeholder Management and key interfaces

• Account Teams supporting the channels
• Retail Partners
• Brand Marketing Teams
• North American Leadership & Global Teams
• External Data Vendors

What we are looking for:

• Bachelor’s degree in Business Administration, Marketing, or a related field
• 5+ years of experience in category management and/or data analytics, preferably within the consumer-packaged goods industry.
• Strong analytical skills with proficiency in data analysis tools (Nielsen, IRI, Scintilla, Numerator etc.) and Excel.
• Space management and assortment tool experience preferred.
• Excellent communication and presentation skills, with the ability to influence and negotiate effectively.
• Proven ability to manage multiple projects and stakeholders in a fast-paced environment.

What’s in it for you:

• Comprehensive insurance plans - health, dental + disability and life Insurance 

• 401(k) with 5% company matching + an extra 4% after your first year 

• Flexible Spending Account and Dependent Care Accounts 

• 3 weeks paid vacation, 10 company holidays, 3 floating holidays, and 3 volunteer days to give back 

• Parental Leave - Primary & Secondary 

• Learning and development reimbursement 

What to expect from us:

We know that the whole recruitment process can be stressful, so we promise to make it as straightforward as possible. Our process is usually 2-3 stages (depending on the seniority of the role) and we are aiming to review every CV within 2 weeks. 

We are an organization committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. We are interested in every individual bringing their whole self to work and this includes you!