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Demand Generation Manager

PeopleGrove

Role overview

Qualifications

  • Bachelor’s degree in marketing, business, communications, or related field.
  • 5+ years in demand generation or growth marketing for a B2B SaaS company.
  • Proven track record of meeting or exceeding lead and revenue targets.
  • Expert-level HubSpot skills (automation, workflows, lead scoring, data management, reporting).

Responsibilities

  • Design and execute integrated campaigns across email, paid media, content, and webinars.
  • Own the lead-to-revenue funnel, identifying opportunities to improve conversion rates.
  • Manage contact and company data to effectively segment ICP marketing contactable audiences.
  • Partner with marketing team members to turn thought leadership, customer stories, and events into demand-driving assets.

Key facts

Hard skills

Other skills

  • Problem Reporting
  • Web Conferencing
  • Collaboration
  • Analytical Skills

About the company

PeopleGrove logo

PeopleGrove

E-Learning / EdTech

As higher education’s first Career Access Platform™, PeopleGrove is a smart career network that recommends Mentorship, Networking, Career Exploration, and the Job Connections that together effectively build the social capital learners need to succeed. Unlike other student success tools and alumni engagement software, PeopleGrove is lifelong career support that’s smart, personal, and helpful even to those without a network, experience, or clear starting point. Established in 2015, PeopleGrove set out to build the most helpful network ever created because we believe career fulfillment is a right every single person should have. To date, we've helped millions of learners on their career journeys: - 1+ million connections - 96% retention rate - 20+ million users - 60% of US News Top 100 Universities - 5/5 average rating from user interactions - 450+ customers served PeopleGrove is proudly part of The Riverside Company portfolio of companies. With their partnership, we are a transformational organization that prides itself on building an environment where curiosity is rewarded and the unknown is embraced. Places to go. People to be.

Company details

IndustryE-Learning / EdTech
Company size51 - 200

Links

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Job description

Location: Remote (3x Per Year Travel Required) 
Division: Marketing 
Classification: Exempt 
Reports To: SVP of Marketing 

We are seeking a performance- and data-driven Demand Generation Manager who thrives on measurable results, continuous optimization, and technical marketing excellence. In this role, you will design, execute, and optimize multi-channel campaigns that attract, engage, and convert higher education decision-makers. 

You will be the HubSpot power user for marketing automation, reporting, and lead lifecycle management—ensuring that every campaign is tracked, analyzed, and improved. Working closely with sales, you’ll align marketing activities to pipeline goals, continuously test and refine strategies, and drive sustainable revenue growth. 

If you have a growth mindset, love experimenting with new approaches, and want to see your work directly influence business outcomes, this is the role for you


Key Responsibilities

Campaign Execution 

  • Design and execute integrated campaigns across email, paid media, content, and webinars. 
  • Leverage HubSpot for campaign automation, lead nurturing, and audience segmentation. 
  • Develop landing pages and A/B tests to optimize conversion rates. 
  • Manage and refine paid acquisition efforts (PPC, retargeting, social ads). 

    • Funnel Optimization & Revenue Alignment 

  • Own the lead-to-revenue funnel, identifying opportunities to improve conversion rates. 
  • Collaborate with sales to optimize MQL-to-SQL handoff and pipeline contribution. 
  • Implement and evolve lead scoring models based on engagement and fit. 

    • Performance Tracking & Insights 

  • Manage contact and company data to effectively segment ICP marketing contactable audiences for a high volume of personalized campaigns 
  • Measure performance against KPIs and monitor ROI, CPL, CPA, and pipeline impact for all campaigns. 
  • Build and deliver actionable performance dashboards in HubSpot. 
  • Use data-driven insights to continually improve targeting, messaging, and channel mix. 

    • Content & Thought Leadership Activation 

  • Partner with marketing team members to turn thought leadership, customer stories, and events into demand-driving assets. 
  • Repurpose content for multiple channels to maximize reach and impact. 

    • Collaboration & Process Improvement 

  • Maintain a shared marketing activities calendar to ensure alignment across campaigns and events. 
  • Document and refine demand generation processes for scalability. 
  • Drive sales and marketing alignment through regular check-ins and shared performance reviews. 

    • Required Qualifications
  • Bachelor’s degree in marketing, business, communications, or related field. 
  • 5+ years in demand generation or growth marketing for a B2B SaaS company. 
  • Proven track record of meeting or exceeding lead and revenue targets. 
  • Expert-level HubSpot skills (automation, workflows, lead scoring, data management, reporting). 
  • Proficiency in SEO, paid media management, and conversion rate optimization. 
  • Strong analytical skills with the ability to translate data into actionable strategies. 
  • Exceptional collaboration skills and ability to work cross-functionally in a remote environment. 
  • Minimal travel (<10% annually). 

    • Preferred Qualifications
  • HubSpot certifications in Marketing Hub and Reporting. 
  • Familiarity with webinar platforms like Zoom and event-driven marketing strategies. 
  • Experience in higher education technology or email marketing. 

    • Ready to Make an Impact?

    If you’re passionate about measurable marketing impact and want to own demand generation in a high-growth, mission-driven SaaS company, we’d love to hear from you. 

    Apply now and be part of a team that’s transforming higher education!

    About us 

    As the trusted leader in student and alumni lifecycle engagement, clinical and non-clinical experiential education and career readiness, PeopleGrove+CORE Higher Education Group helps colleges and universities drive real outcomes. With a combined focus on meaningful engagement and simplifying the complexities of clinical and non-clinical experiential learning, the company partners with institutions to prepare students for career success and beyond. Leveraging over 16 years of industry leadership and a dedicated team of over 100 professionals, PeopleGrove+CORE offers innovative software solutions to scale and optimize a wide range of programs. This includes mentorship, career readiness, competency tracking, and seamless student placement and progress monitoring in clinical settings. The platform is designed to meet the demands of programs of all sizes, from those with ten students to tens of thousands.  

    At the center of our mission is the belief that career success is built on meaningful experiences and human connection. By pairing AI-powered tools with high-touch engagement, they empower institutions to personalize, streamline, and scale their efforts. This creates lasting value for students, alumni, and the communities they serve by anchoring the student journey in the power of experience, connection, and support. 

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    MR

    Marcus Rivera

    Chief Revenue Officer

    m.rivera@company.com
    linkedin.com/in/marcusrivera
    Unlocked after you apply
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