Buyer Relations Manager + Account Executive

About Emerald

Emerald’s talented and experienced teams grow our customers’ businesses 365 days a year with products that create connections, deliver content, and drive commerce. We produce over 140 annual events, create and deliver content through print and digital channels, and power commerce through our seamlessly integrated in-person and digital platforms and channels. For more information, please visit http://www.emeraldx.com.

I. Buyer Relations Manager (70%)

1. Objective

The Buyer Relations Manager will oversee, maintain, and expand the attendee database. This role drives attendee growth, manages the hosted buyer program, and coordinates show logistics to maximize retail attendance and brand engagement across all events.

2. Schedule of Events

The scope encompasses all current and future portfolio events, including:

•Bi-Annual Shows: January and July (Huntington Beach, CA)

•Future Expansion: April (Miami, FL), launching in 2027

3. Core Responsibilities & Deliverables

Database Management & Lead Generation

•Database Maintenance: Oversee, update, and continuously clean the master buyer database.

•Lead Acquisition: Research and inject new qualified prospects into the database using brand stockist lists, competitor show rosters, and digital research.

Buyer Engagement & Audience Growth

•Targeted Outreach: Execute continuous individual outreach to existing and prospective buyers.

•Growth Metrics: Drive strategic initiatives to increase pre-registration and onsite buyer attendance 10% year-over-year for every show.

•Concierge Support: Assist registered buyers with show schedules, preparation, and strategic introductions to specific brands or categories.

Registration & Qualifications

•Credentialing: Review, approve, or deny all incoming new buyer applications based on vetting criteria.

•Data Entry: Register retail buyers manually via the backend system or through physical registration forms.

•Communications: Issue prompt, automated, or manual welcome and approval emails upon registration.

Hosted Buyer Program & Budgeting

•Logistics Management: Coordinate all flight and hotel bookings for qualified hosted buyers.

•Financial Control: Maintain, track, and strictly control the allocated hosted buyer budget.

Cross-Functional Collaboration

•Marketing Alignment: Partner with Marketing to execute email blasts, refine messaging, and highlight key retailers.

•Operations Coordination: Work with Marketing and Operations to execute VIP gift bags and hotel room drops.

•Brand Relations: Collaborate directly with exhibiting brands to address specific retailer needs and facilitate connections.

Reporting & Analytics

•Performance Tracking: Compile and distribute weekly registration dashboards and active retailer lists to leadership.

II. Account Executive (30%)

1. Objective

The Account Executive will assist & support the Sales Director to maximize sales revenue at Collective Shows. The Account Executive will focus specifically on new and win back brand sales and sponsorships.

2. Schedule of Events

The scope encompasses all current and future portfolio events, including:

•Bi-Annual Shows: January and July (Huntington Beach, CA)

•Future Expansion: April (Miami, FL), launching in 2027

3. Core Responsibilities & Deliverables

Select Account Management

•Database Maintenance: Oversee, update and clean sales CRM. Specific territory and target categories to be assigned by Sales Director. Emphasis on new and win-back exhibitors.

New Business Development

•Lead Acquisition: Research and inject new qualified brand prospects into the database using competitor show rosters, digital research and industry knowledge.

Brand Engagement

•Targeted Outreach: Execute continuous individual outreach to new and win-back exhibitors at Collective Shows.

•Growth Metrics: Drive strategic initiatives to increase show revenue.

•Concierge Support: Assist brands with show schedules, preparation, set up and retailer connections.

Reporting & Analytics

•Performance Tracking: Compile and discuss weekly progress, accomplishments and challenges with Sales Director.

About Emerald

At Emerald, we strive to foster a diverse and inclusive community. We actively recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences, and we are intentional about ensuring a positive hiring experience for everyone. Our job postings don’t contain experience inflation, and most don’t require college degrees. Instead, they’re crafted to focus on outcomes and transferable experiences that are assessed in a structured interview process carried out by trained hiring teams. 

COMPENSATION & BENEFITS

Target Compensation: $80,000 plus Sales Incentive Plan Eligible

Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate’s qualifications and may be higher where required by applicable law. 

We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, flexible working locations, 401(k) plan with a company match, medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs like Toastmasters, and mental wellness tools.

If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at Careers@EmeraldX.com.