The Growth Audience VP is a senior strategic field leadership role responsible for advancing Thrivent’s Growth Audiences (GA) strategy by shaping how the strategy is defined, adapted, executed, and scaled across priority markets. The role is designed to accelerate and extend the success demonstrated in established GA markets into additional markets over time, while helping refine the long-term model for sustainable growth. The role operates within Thrivent’s existing field leadership and enterprise support model, partnering with local field leaders and corporate centers of excellence to advance GA priorities through a coordinated, integrated approach. The position is intended to strengthen and align existing field and home-office capabilities in support of focus markets, rather than establish separate field or corporate structures.
The Growth Audience VP provides senior leadership by guiding market strategy, coaching field leaders, shaping partnership and community approaches, informing the prioritization of resources and capabilities, and strengthening the recruiting, development, retention, and long-term success of field leaders and advisors serving GA. The role also serves as a critical source of field-based learning, helping translate market experience into strategic recommendations to support future scale.
This can be a remote position within the US, but the individual would need to be willing to travel up to 50%.
Duties and Responsibilities:
Strategic Leadership, Strategy Development and Execution
- Provide strategic leadership for the GA work within the assigned audience segment, shaping how enterprise strategy is translated into differentiated market approaches across priority focus markets.
- Define, refine, and adjust segment-specific market strategies based on field insights, performance trends, market readiness, and organizational capacity, ensuring the GA strategy remains practical, focused, and scalable.
- Accountable for execution of the GA strategy for the assigned audience segment across priority focus markets, while also informing the evolution of the broader strategy through a disciplined test-and-learn approach.
- Serve as a senior field voice in evaluating which strategic approaches should be expanded, adapted, paused, or sequenced differently as GA work scales across additional markets over time. Partner with enterprise leaders to align near-term tactical priorities with longer-term GA ambitions, including market expansion, operating model refinement, and future capability needs.
Executive Coaching and Leader Development
- Coach market directors, AVPs, and other field leaders on how to recruit, develop, and retain advisors serving GA, while building broader leadership capability that can sustain success beyond the initial focus markets. Influence leader behavior at critical points in the recruiting and activation process, helping leaders strengthen the strategic and cultural competencies required to succeed in GA work.
- Shape leadership expectations and operating norms for GA work by helping field leaders understand not only what needs to be done, but how to lead effectively in a highly coordinated, cross-functional model.
Engagement, Partnerships and Community Strategy
- Work jointly with the Partnerships corporate leadership to set the strategic direction for community relationship development within the assigned segment, identifying the partnerships and external relationships most likely to accelerate advisor recruiting, market presence, trust, and sales growth.
- Open doors through centers of influence, community relationships, and partnerships that create long-term strategic value for Thrivent in Growth Audience markets. Guide how local and national partnership strategies should be prioritized, sequenced, and integrated so they align to market readiness, field capacity, and desired business outcomes.
Resource Prioritization, Strategic Decision-Making and Enterprise Influence
- Serve as a key strategic decision-maker on GA priorities, market tactics, investment choices, and resource deployment in partnership with field leaders and designated corporate partners. Prioritize GA investments across recruiting, sales, retention, partnerships, and supporting capabilities, balancing immediate market needs with long-term scalability and enterprise alignment.
- Provide informed recommendations to senior leaders on future market-entry choices, leadership needs, and capability investments based on observed field results and evolving market conditions.
QUALIFICATIONS & SKILLS:
The ideal candidate brings significant senior field leadership experience in financial services, strong strategic and market-development capability, and a proven ability to shape growth strategy, coach leaders, and influence enterprise partners in a complex, matrixed environment.
- 15+ years of progressive leadership experience in financial services, including substantial field leadership experience in advisor recruiting, market growth, distribution leadership, or related roles.
- Proven success with multicultural markets, diverse growth strategies, or advisor/client segments requiring culturally relevant approaches.
- Strong track record of building community, partnership, or center-of-influence relationships that support growth and market credibility.
- Proven success coaching senior field leaders and leading through influence in a matrixed environment.
- Demonstrated ability to shape strategy, refine market approaches, and translate enterprise priorities into scalable results.
- Strong business acumen and strategic judgment, including experience prioritizing investments, partnerships, and capabilities to support growth.
- Strong executive presence and ability to communicate effectively with field leaders, corporate partners, and senior leadership.
Pay Transparency
Thrivent’s long-term growth depends on attracting, rewarding, and retaining people who are committed to helping others thrive with purpose. We accomplish this by offering a wide variety of market competitive compensation programs to attract, reward, and retain top talent. Compensation for this role is a combination of base, bonus, and incentives. The applicable total compensation range for this full-time role is $400,000 - $450,000 per year, which is dependent upon performance and factors in various geographic regions. The base pay actually offered will be determined by a variety of factors including, but not limited to, location, relevant experience, skills, and knowledge, business needs, market demand, and other factors Thrivent deems important.
Other
Thrivent is unique in our commitment to helping people to be wise with money and live balanced and generous lives. That extends to our benefits.The following benefits may be offered: various bonuses (including, for example, annual or long-term incentives); medical, dental, and vision insurance; health savings account; flexible spending account; 401k; pension; life and accidental death and dismemberment insurance; disability insurance; supplemental protection insurance; 20 days of Paid Time Off each year; Sick and Safe Time; 10 paid company holidays; Volunteer Time Off; paid parental leave; EAP; well-being benefits, and other employee benefits. Eligibility for receipt of these benefits is subject to the applicable plan/policy documents. Thrivent’s plans/policies are subject to change at any time at Thrivent’s discretion.
Thrivent provides Equal Employment Opportunity (EEO) without regard to race, religion, color, sex, gender identity, sexual orientation, pregnancy, national origin, age, disability, marital status, citizenship status, military or veteran status, genetic information, or any other status protected by applicable local, state, or federal law. This policy applies to all employees and job applicants.
Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation, please let us know by sending an email to human.resources@thrivent.com or call 800-847-4836 and request Human Resources.
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