Marketing Operations Business Solution Architect (Life Sciences)

Summary

The Marketing Operations Business Solution Architect is responsible for defining, designing, and delivering technology solutions that enable omnichannel marketing, customer engagement, and commercial operations across pharmaceutical, biotechnology, and medical device organizations. This role serves as a strategic bridge between Marketing, Commercial Operations, Medical Affairs, Compliance, Analytics, and IT, ensuring marketing processes and technology platforms align with business objectives and regulatory requirements.
The architect will lead solution design, process transformation, platform optimization, and data integration initiatives that support HCP, patient, caregiver, and consumer engagement.

Responsibilities

• Lead the design and implementation of marketing operations solutions that support commercial and patient engagement initiatives.
• Translate business requirements into scalable technology architectures and roadmaps.
• Develop strategies for future-state marketing technology ecosystems.
• Facilitate workshops and assessments to align stakeholders on business processes.
• Establish governance, standards, and best practices for solution architecture.
• Optimize marketing operations processes, including campaign planning, HCP engagement, and omnichannel marketing.
• Drive efficiency through workflow automation and process standardization.
• Serve as the functional and technical architect for platforms such as Salesforce Marketing Cloud, Veeva CRM, and Adobe Experience Platform.
• Design data architectures to support customer engagement and analytics.
• Ensure compliance with pharmaceutical industry regulations and support audit readiness.
• Act as a trusted advisor to stakeholders and lead solution design sessions.
• Mentor Business Analysts, Solution Consultants, and junior Architects.

Qualifications

• Bachelor's degree in Business, Information Systems, Marketing, Life Sciences, or related field.
• 8 years of experience in life sciences commercial technology or marketing operations.
• 5 years of experience with enterprise marketing technology platforms.
• Strong understanding of pharmaceutical commercial operations and marketing processes.
• Experience leading complex business transformation and technology implementation programs.
• MBA or Master's degree preferred.
• Salesforce, Veeva, and Adobe Experience Cloud certifications are a plus.
• Proficiency in marketing and CRM platforms such as Salesforce, Veeva, and Adobe.
• Experience with data and analytics platforms like Snowflake, Databricks, and Power BI.
• Familiarity with integration technologies such as MuleSoft and Informatica.