Performance Marketing Manager

About Testbook
The fastest-rising startup in the EdTech space, Testbook is poised to revolutionize the industry. With 
a registered user base of over 4.3 crore students, 242 Crore+ tests attempted on the Web/App, and 
a knockout Android App, Testbook has raced to the front and is ideally placed to capture bigger 
markets.
Testbook is the perfect incubator for talent. You come, you learn, you conquer. You train under the 
best mentors and become an expert in your field in your own right. That being said, the flexibility in 
the projects you choose, how and when you work on them, and what you want to add to them is 
respected in this startup. You are the sole master of your work.
The IIT pedigree of the co-founders has attracted some of the brightest minds in the country to 
Testbook. A team that is quickly swelling in ranks, it now stands at 600 in-house employees and 
thousands of remote interns and freelancers. And the number is rocketing weekly. Now is the time to 
join the force.
Job Description
Role & Responsibilities
 Own implementation of Performance / Paid channel marketing through different channels like 
Google, Facebook, affiliates, etc.
 Work with agencies to drive sustainable growth.
 Drive reporting of key vitals of the campaigns.
 Collaborate with internal teams like creative, product, tech, and more, to drive growth.
 Monitor market intelligence and keep track of competitor movement and market situation.
 Train and guide team members on execution, as required.
Ideal Candidate
 Previous working experience as digital/performance marketer for 7-10years
 In-depth knowledge of the various paid marketing channels and technologies, including paid 
search, retargeting, and social network advertising (Facebook marketing, other affiliate 
channels)
 Hands-on experience in handling marketing budgets and forecasting/reporting results
 Proven track record of customer obsession.
 Demonstrated ability to think both strategically and tactically
 Highly collaborative with the ability to multi-task in a complex environment
 Urge to Learn