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Growth Marketer Native Ads

Role overview

Qualifications

  • Experience in paid acquisition campaigns
  • Familiarity with platforms like Taboola and AppLovin
  • Ability to analyze performance data
  • Strong creative strategy development skills

Responsibilities

  • Own and scale Native Ads across Taboola, Outbrain, and NewsBreak
  • Build, launch, and optimize campaigns based on ROAS and profitability
  • Drive Native creative strategy in collaboration with the Creative Strategy team
  • Run high-velocity testing across campaigns, creatives, and funnels

Key facts

Hard skills

Other skills

  • Creativity
  • Communication
  • Leadership

About the company

Trafilea Tech E-commerce Group logo

Trafilea Tech E-commerce Group

E-commerce & Online Marketplaces

Trafilea is a global group building life-changing ecommerce brands that transform the digital landscape. We are a remote data-driven team of ambitious doers, passionate marketers, and tech innovators with the instincts and energy to transform the world as we know it.

Company details

Company typeScaleup
IndustryE-commerce & Online Marketplaces
Company size201 - 500

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Job description

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

πŸš€ We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

πŸ“ˆ We test fast, grow fast, and help you do the same.

🀝 Be part of a dynamic, diverse, and talented global team.

🌍 100% Remote, USD competitive salary, paid time off, and more.

Key Responsibilities

At Trafilea, acquisition isn't about launching adsβ€”it's about building scalable growth engines that acquire millions of customers through constant experimentation, creativity, and data.

We're looking for a Growth Marketer, Acquisition (Native & Programmatic) to own the execution and optimization of paid acquisition campaigns across platforms like Taboola and AppLovin. You'll combine media buying, creative testing, AI-powered workflows, and performance analysis to continuously discover what drives profitable growth.

If you're early in your career, hungry to learn fast, and excited by owning campaigns with real business impact, this role was built for you.

What you'll do

  • Own and scale Native Ads across Taboola, Outbrain, and NewsBreak while maintaining profitable performance.

  • Build, launch, and optimize campaigns across all three platforms, making daily decisions based on ROAS, CPC, funnel performance, and profitability.

  • Drive the Native creative strategy, defining what image-based concepts to test in partnership with our Creative Strategy team.

  • Optimize landing pages and funnels specifically for Native traffic, connecting media buying decisions with the full customer journey.

  • Run a high-velocity testing cadence across campaigns, creatives, and funnelsβ€”launching, analyzing, documenting learnings, and iterating every week.

  • Turn performance data into action, identifying what’s driving profit drops and where the next scaling opportunities are.

  • Lead and develop a Media Buyer, setting clear responsibilities, coaching performance, and building their autonomy.

  • Build the Native Ads playbook at Trafilea, bringing proven practices from your previous experience and continuously raising the standard of the channel

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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