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Creative Director - Video Ads for a Pet brand E-commerce (Remote)

Role overview

Qualifications

  • Experience creating storyboards and visual direction documents for video ads
  • Background in video editing with a clear progression toward creative strategy
  • Experience with heavy direct-response / VSL brands
  • Some involvement in creative strategy—angle development, audience research, and performance analysis

Responsibilities

  • Translate copywriter scripts into scene-by-scene visual direction documents
  • Direct talent, UGC creators, and AI avatars while selecting visuals that maximize conversion
  • Collaborate with editors, copywriters, and media buyers to iterate on creatives based on real performance data
  • Research competitor ads and test new hooks, angles, and formats while maintaining brand consistency

Key facts

Hard skills

Other skills

  • Collaboration
  • Creativity
  • Communication

About the company

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Paired

Digital Health & Health Tech

Love more. Stress less. Paired is your guide to improve communication, stay connected, and deepen intimacy as a couple. With our daily questions feature you get a fun question to answer every day with your partner. Each question comes with a research-based fact of why answering it will help your relationship, and only by answering the question yourself can you unlock your partner’s answer! If you’re looking to identify your relationship strength and growth areas then our couple quizzes are here to help. Each week the quiz is on a different aspect of your relationship, and when your partner answers the quiz you’ll be able to compare answers. Think you know your partner well? Put your knowledge to the test with our couple games! Guess your partner’s answers to funny, thoughtful, and downright silly questions and see how many guesses you get right. The partner with the highest score wins the game! Lastly, our relationship tips are written by the world’s top couple therapists and academics and draw on decades of research to help you understand what works and what doesn’t in a relationship. Join the community of people around the world building lasting love with Paired today.

Company details

Company typeStartup
IndustryDigital Health & Health Tech
Company size11 - 50

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Job description

We're looking for a sharp, creatively-driven Creative Director to own the visual execution of our client's Meta ad campaigns. You'll take approved scripts and turn them into detailed, conversion-focused visual direction documents that guide the editors and creators. You'll actively shape creative strategy, test new angles, and collaborate with copywriters, editors, and media buyers to scale winning ads.

Product category is flexible—health, beauty, pets, coffee, or DTC in general. What matters most is your experience with strong direct-response creative, VSLs, and translating scripts into effective visual directions.

Key Responsibilities

  • Translate copywriter scripts (via Loom) into scene-by-scene visual direction documents—covering shot selection, B-roll, pacing, transitions, text overlays, hooks, and editing style.
  • Direct talent, UGC creators, and AI avatars while selecting visuals that maximize conversion.
  • Collaborate with editors, copywriters, and media buyers to iterate on creatives based on real performance data.
  • Research competitor ads and test new hooks, angles, and formats while maintaining brand consistency.
  • Coordinate integration of AI-generated B-roll and avatars into final ad creatives.

Requirements

    • Location: LATAM; EST-adjacent timezone ideal.
    • Experience creating storyboards and visual direction documents for video ads.
    • Background in video editing with a clear progression toward creative strategy.
    • Experience with heavy direct-response / VSL brands (e.g., City Beauty, Furlife, Dr. Marty Pets, Emma, Javy Coffee, Crown Naturale, or similar).
    • Some involvement in creative strategy—angle development, audience research, and performance analysis.
    • Familiarity with visual production workflows and directing editors/creators.
    • Ideal candidate: Creative Director, Creative Lead, or Senior Video Editor moving into a creative leadership role.

Benefits

  • USD salary.
  • Bonus: $100 per winning ad (uncapped).
  • Location: LATAM - Remote

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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