Account Director, Performance Marketing & Client Services

Company Description

Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more.

Job Description

We are seeking an experienced Account Director to lead strategic client relationships, drive measurable marketing outcomes, and help shape a high-performing performance agency model. This role is ideal for a client services leader who combines executive presence, marketing strategy, commercial acumen, and strong cross-functional leadership. 

About the Role 

The Account Director will serve as the senior relationship and strategy lead for a portfolio of clients. This person will partner with client executives to understand business goals, translate those goals into integrated marketing strategies, and align internal teams around execution, performance, service quality, retention, and growth. 

What You’ll Do 

• Own and grow senior-level client relationships across assigned accounts. 

• Lead strategic planning, business reviews, renewal discussions, and executive client conversations. 

• Translate client objectives into actionable marketing strategies focused on measurable results. 

• Partner with account management, creative, media, analytics, reporting, data, operations, sales, and finance teams to deliver integrated solutions. 

• Identify opportunities to expand services, deepen client value, improve performance, and grow revenue. 

• Monitor account health, client sentiment, delivery quality, profitability, and retention risk. 

• Serve as the escalation point for significant client issues and lead proactive resolution plans. 

• Mentor account team members and help strengthen agency operating practices, governance, and client engagement standards. 

Qualifications

What We’re Looking For 

• 10+ years of experience in client services, agency account leadership, marketing, consulting, or a related field. 

• 5+ years leading strategic client relationships with senior or executive-level stakeholders. 

• Proven ability to grow, retain, and expand client accounts. 

• Strong understanding of performance marketing, integrated marketing strategy, analytics, measurement, and campaign optimization. 

• Experience leading cross-functional teams in a matrixed environment. 

• Strong financial, commercial, presentation, and communication skills. 

• Ability to influence, prioritize, and make decisions in complex client and internal environments. 

• Bachelor’s degree in Marketing, Communications, Advertising, Business, or a related field preferred. 

Preferred Experience 

• Experience in a performance marketing, integrated marketing, agency-of-record, or managed-services environment. 

• Experience supporting clients in financial services, fintech, healthcare, retail, or other regulated industries. 

• Experience with multi-channel marketing programs, attribution, reporting, audience strategy, and performance optimization. 

• Experience managing complex or multi-million-dollar client portfolios. 

What Success Looks Like 

• Clients view the Account Director as a trusted strategic advisor and business partner. 

• Account plans clearly connect client goals, marketing strategy, execution priorities, performance metrics, and growth opportunities. 

• Client relationships are healthy, risks are identified early, and renewal or expansion opportunities are actively managed. 

• Internal teams are aligned, accountable, and focused on delivering measurable client outcomes. 

• The agency model becomes stronger through improved operating practices, governance, mentoring, and client engagement standards. 

Additional Information

Salary Range: $150,000 - $190,000

Position is eligible for an annual bonus incentive program

Applications will be accepted until the posted deadline October 31, 2026 or until a sufficient candidate pool has been identified.

WHAT WE BELIEVE
At Vericast, we believe what’s good for people is good for business. Everything we do starts from a place of
purpose to drive meaningful impact for our clients, our people and our communities.

We’ve cultivated a culture of collaboration, a heritage of innovation and a focus on workplace flexibility.
Every day you will have the opportunity to bring your passion and expertise to create opportunities to grow
and thrive.

Together, let’s advance performance for all.
 

At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at talentacquisition@vericast.com. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf