Senior SEO Specialist (SEO + GEO)

Dripify is a pioneering, remote-first IT product company specializing in outreach automation products. Our platform empowers businesses by revolutionizing sales and marketing communication processes, making interactions more efficient and seamless.

Product — dripify.com

We're looking for a Senior SEO Specialist to co-own organic search strategy and execution at Dripify spanning technical and on-page SEO as well as Generative Engine Optimization (GEO).

This is a hands-on individual contributor role working alongside our content and marketing team. You'll define and execute the SEO roadmap, own our approach to AI-search visibility, and partner closely with content, product marketing, and analytics to grow qualified organic signups.
You'll also help define Dripify's strategy for emerging search experiences - making sure our content is structured, accurate, and citable across both traditional and generative search.

Responsibilities:

Technical SEO

• Own technical SEO and execution for Dripify web.

• Implement and maintain structured data (JSON-LD), sitemaps, canonical tags, and redirect strategies

• Run regular technical audits (Screaming Frog, Ahrefs, Google Search Console) and prioritize fixes by business impact

• Monitor site speed, Core Web Vitals, and crawl/indexation health

• Develop content architecture and internal linking strategy to build topical authority

Content & Web SEO

• Own keyword research and prioritization, briefing writers on search and GEO intent

• Partner with the content team on the editorial roadmap, balancing bottom-funnel content (including competitor comparison pages) with category and cluster content

• Establish and maintain quality and accuracy standards for high-stakes commercial content

• Optimize content structure and formatting for AI Overviews and other LLM-powered search experiences

GEO / AI Search Visibility

• Build and own Dripify's approach to Generative Engine Optimization - structuring content so it's accurately surfaced and cited by ChatGPT, Perplexity, Google AI Overviews, and similar platforms

• Track AI visibility and share of voice across Dripify's core categories using AI-visibility platforms

• Monitor the competitive landscape for GEO tactics and adjust strategy accordingly

• Implement entity and schema strategies that strengthen how LLMs parse and represent Dripify's content

External SEO / Off-Page Strategy

• Set the direction for link building and off-page SEO, working closely with in-house link building specialist to prioritize targets and campaigns

• Define what "quality" means for backlink acquisition - relevance, authority, and topical fit over volume

• Identify and prioritize link-worthy content opportunities (data studies, tools, thought leadership) in partnership with content

• Guide digital PR and outreach efforts to build domain authority and earn citations from reputable industry sources

• Monitor the backlink profile for toxic links, lost links, and competitive gaps, and adjust strategy accordingly

• Evaluate how off-page signals and citations feed into both traditional rankings and LLM trust/authority signals for GEO

Cross-Functional Partnership

• Collaborate with content, product marketing, and design on messaging and information architecture

• Present SEO/GEO performance and strategic recommendations to marketing leadership

• Work with engineering as needed on technical implementation

You may be a good fit if you:

• Have 5+ years of SEO experience, ideally with real ownership of a B2B SaaS site's organic strategy

• Have deep technical SEO expertise: crawlability, indexation, structured data, Core Web Vitals, and site architecture

• Have hands-on experience with SEO tools (Ahrefs, Screaming Frog, GSC/GA4) and AI-visibility platforms (Otterly, Profound, or similar)

• Have practical experience with GEO/AEO - you've optimized content for AI Overviews or LLM citations and achieved results, not just read about the concept

• Take a data-driven approach to prioritizing SEO opportunities and can tie organic performance to paying customers, not just traffic

• Communicate clearly and can influence cross-functional stakeholders, including content and product marketing

• English proficiency at B2 level or higher for effective communication.

Work conditions:

• 24 days of paid vacation per year.

• 10 days of paid sick leave.

• All national holidays applicable in Ukraine.

• Educational budget.

• Medical expenses budget (EUR 400/year) and hobby/sport expenses (EUR 300/year).

• Birthday and anniversary budget.

• Online and offline team events.

Hiring process:

✅ Interview with Talent Acquisition Specialist (60 min) - ✅ Technical assignment - ✅ Interview with CMO and Head of Content & SEO (45 min) - ✅ Interview with CEO (optional) - ✅ Reference check - ✅ Offer