Senior Lifecycle Manager

⌘ About The Role

We are looking for a Senior Lifecycle Manager to own and build our end-to-end lifecycle programme across email, push, SMS and in-app. Timeleft has a massive untapped ceiling on turning signups into paying subscribers, holding the subscribers we have, and bringing back the ones who slipped away. Millions of users, high interaction, real product love. What we need is someone who can turn all that into compounding value.

This is a full-stack role for someone who thinks strategically and ships operationally. You won't just run campaigns. You'll build the capabilities that make lifecycle smarter over time: moving from static communications and hard-coded flows toward predictive, personalised and eventually AI-driven decisioning. You build the strategy, run the programme in Customer.io, and partner deeply with Product on retention. Retention is not a messaging problem alone. It lives in the product experience. Reports directly to the VP Data.

⌘ Key Responsibilities

• Own the lifecycle programme end to end. Email, push, SMS, in-app
• Own activation: turn signups into paying subscribers. This is where the biggest number sits and where the programme starts
• Own retention through close partnership with Product. Hold the paying subscribers we have. Retention lives in the product experience as much as in the notification. Product is your primary partner
• Own reactivation: bring dormant subscribers back
• Build lifecycle capabilities, not just campaigns. Personalisation, dynamic journeys, and next-best-action logic that move beyond hard-coded flows
• Define and drive the lifecycle maturity roadmap: from campaign management and optimisation, through predictive optimisation and next best action
• Shape the lifecycle system with Data and Product: data foundation, segmentation, triggers and events, experimentation, content supply, and the feedback loop that makes it all learn
• Partner with Product on in-app moments, onboarding flows, and the nudges that make the product stick. For retention specifically, this partnership is central
• Own the measurement framework. Signup-to-paid conversion, retention curves by cohort, reactivation rate, LTV contribution
• Bring AI into content generation, segment modelling, journey design, and testing at pace
• Hire and manage a Lifecycle Manager as the programme scales
• Feed insights back into Product, Paid Social and Brand so the whole funnel gets sharper

⌘ About You

• Full-stack lifecycle operator at a consumer app or subscription business. Not email-only. You have shipped across email, push, SMS and in-app
• A builder, not just an executor. You have built lifecycle capabilities such as personalisation, dynamic journeys or next-best-action logic, not only run and optimised campaigns
• Deep Customer.io experience or comparable stack (Braze, Iterable). You know how to build without waiting for engineering to hold your hand
• Fluent beyond marketing. You understand the building blocks underneath lifecycle: data foundations, event tracking, experimentation infrastructure, scoring and prediction. You can work credibly with Data and Engineering on them
• Strong on subscription activation. You have moved signup-to-paid conversion at meaningful scale and can name the levers that worked
• Retention muscle built through product partnership. You have worked hand-in-glove with Product on retention, not just messaging. You understand the in-product experience is as much of the lever as the notification is
• Reactivation experience. You have won back dormant subscribers at scale
• Testing and measurement discipline. You segment, personalise, test, and read the results honestly
• AI-native. LLMs and automation for content, segmentation and journey work are already part of your practice
• Strong writer or great copy partner. You know what makes a message get opened, tapped, and acted on
• Cross-functional. Product and Data are core partners for you. You can hold your own with both
• You want to build a function, not just run one. You are ready to hire and manage

⌘ What This Role Is NOT

• Not email-only. Push, SMS and in-app carry equal weight
• Not a campaign-execution role. You build the capabilities and the system, not just the next send
• Not a role where retention is yours alone. Product owns the in-product experience. You own the joint programme and drive it; retention is a shared win
• Not a pure operator role. You build the strategy and the programme, not just execute someone else's roadmap
• Not paid channel accountability. Acquisition sits with Paid Social and Paid Search. This role owns everything after the signup
• Not a data engineering role. You understand the data, you brief the data team, you do not build the pipes

⌘ What's In It For You

• A real ceiling to grow into. Millions of users, high interaction, product love, and the lifecycle programme is nowhere near what it should be
• First-class product partnership on retention. Not a role where lifecycle sits in a silo. You have a seat at the product table
• Full-stack ownership across four channels with a modern stack (Customer.io)
• Sitting within Data. Direct access to the data, models and people you need to build predictive and AI-driven lifecycle
• Room to hire and build a team as the programme scales
• Direct line to the VP Data and exposure to the CEO and leadership
• Competitive base, equity, and standard Timeleft benefits, including the Timeleft dinners themselves

⌘ Recruitment Process

1. Introduction Interview (30 min) with Talent Acquisition Manager
2. Hiring Manager Interview (30 min) with Bobby (VP Data). Deep dive on lifecycle strategy, Customer.io, activation and retention wins
3. Case Study (take-home, ~3 hours): a realistic Timeleft activation and reactivation scenario
4. Case Study Debrief (45 min) with Bobby and one peer from Product/Marketing team