Analyst, SEO

The Opportunity

We’re looking for an SEO Analyst/Specialist to support our SEO program across 650+ practice brands and websites. Working closely with the SEO Manager / Senior Manager, you’ll help onboard new practices, maintain tracking and data quality, monitor performance, and support the broader marketing team as a go-to SEO resource.

Who You Are

• Highly organized and detail-oriented — able to manage repeatable processes across a very large portfolio without letting quality slip
• A clear, helpful communicator who enjoys supporting teammates and explaining SEO in plain language
• Curious and proactive: you notice when something looks off in the data and dig in
• Comfortable working with data, spreadsheets, and reporting tools as part of your everyday workflow
• Excited to use AI tools and automation daily, and to turn repeatable work into repeatable processes
• A team player who thrives in a small, fast-moving team supporting a large network of practices

In This Role, You Will

• Support SEO onboarding for new practices, including site setup checks, Google Business Profile optimization, local listings, tracking implementation, and baseline audits
• Set up, maintain, and audit SEO tracking across 650+ sites, including GA4, Google Search Console, Google Business Profile, rank tracking, and call/conversion tracking
• Monitor performance across local and organic visibility, traffic, and conversions; investigate anomalies and maintain dashboards and recurring reports
• Act as a day-to-day SEO resource for the marketing team by triaging requests and maintaining documentation, FAQs, and best-practice guides
• Use AI and automation to improve analysis, content QA, research, reporting, and repeatable SEO workflows at scale

What You'll Bring

• 2+ years of experience in SEO, digital marketing, or marketing analytics is required (agency or multi-location experience a plus)
• Working knowledge of local SEO fundamentals: Google Business Profile, local listings, reviews, and location pages is required
• Hands-on experience with GA4 and Google Search Console is required; familiarity with rank tracking and SEO tools (e.g., Semrush, Ahrefs, BrightLocal, or similar)
• AI fluency (important requirement): comfortable and current with AI tools as everyday working tools, with an interest in automation; hands-on experience with automation platforms (Zapier, Make, n8n) or scripting a strong plus
• Comfortable working with data: spreadsheets are second nature (pivot tables, lookups); Tableau or similar BI tool experience is a strong plus
• Highly organized and detail-oriented, able to manage repeatable processes across a very large portfolio without letting quality slip
• A clear, helpful communicator who enjoys supporting teammates and explaining SEO in plain language
• Fluency in French is a very strong asset

Why Dentalcorp?

Dentalcorp is North America’s leading and fastest-growing network of dental practices. Through industry-leading technology, expertise, and scale, we help practices grow while supporting dental professionals to retain their clinical autonomy. Here, you’ll be trusted with meaningful responsibility, supported to grow, and surrounded by people who share ideas and raise the bar together. Our Beyond Brilliant values—Beyond the Status Quo, Beyond Excellence, Brilliant Together, and Brilliant Experiences—guide how we innovate, collaborate, deliver, and put people at the centre.

The salary range for this position is $70,000 CAD to $85,000 CAD annually (plus a bonus of up to 10% and competitive total rewards and benefits package). Offers within this range are determined based on relevant experience, skills, and qualifications, as well as internal equity considerations. This job posting is for an existing vacancy.

You will be based at our Toronto Support Centre, located at 181 Bay Street in the heart of Toronto’s financial district. This position will be on site from Monday to Thursday, with Fridays designated as work-from-home days.

Candidates must be legally eligible to work in Canada. At Dentalcorp, we recognize that inclusivity and diversity strengthen our culture and make us better. We are committed to ensuring that the talent we hire is reflective of the diverse communities and patients we serve. To ensure equal opportunity for all candidates, we strongly encourage applicants requiring an accommodation to let their recruiter know during the recruitment/selection process. We appreciate all applicants for taking the time to apply, however, only those selected for an interview will be contacted.