Marketing Specialist (Content & Growth) - China (Remote in China - Shanghai Preferred) (m/f/d)

JOIN EXPATRIO

Expatrio is a Berlin-based digital platform providing financial solutions (Blocked Accounts, Insurance, etc.) for international students and professionals moving to Germany and currently has a vacancy for the position as 

Marketing Specialist (Content & Growth) - China

Our goal is to make the way to and in Germany as easy as possible for tens of thousands of students and professionals each year. If you want to support us in this goal, then you are exactly right with us!

JOIN FINTIBA

YOUR ROLE

We are looking for a Marketing Specialist (Content & Growth) with 2–3 years of experience to support localized content, campaigns, and growth initiatives for the Greater China market.

This is an execution-focused role with strong ownership, working closely with the China Marketing Lead and global marketing team. The ideal candidate is hands-on, agile, and comfortable working in a fast-moving, international environment. 
Responsibilities:

• Content & Social: Manage and create localized content for WeChat, Xiaohongshu and other digital channels, including responding to user inquiries and comments. 

• KOL & Community: Own KOL outreach and collaboration, including identifying relevant creators, coordinating partnerships, and supporting community engagement and referral initiatives. 

• Livestreams & Events: Coordinate end-to-end planning and execution of livestreams, online/offline events and partner activities, including marketing materials, resource coordination and event delivery. 

• Campaigns & Paid Media: Support campaign execution across Xiaohongshu and Baidu, including ad creatives, content coordination and campaign delivery. 

• Localization: Produce localized marketing assets and website content aligned with global brand guidelines
  
• Ad-hoc Projects: Support additional initiatives and projects as needed in a fast-moving, dynamic environment. 

YOUR PROFILE

Qualifications

Must-Haves

• 2–3 years of experience in digital marketing, social media, content creation

• Strong copywriting skills for WeChat & Xiaohongshu

• Hands-on campaign, livestream or event execution experience

• Hands-on experience in KOL outreach and collaboration. 

• Basic knowledge of Baidu Ads / Xiaohongshu Ads

• Proficiency in Canva, Xiumi (秀米) and Google Workspace

• Strong project coordination, ownership and execution skills. 

• Fluent in English & Mandarin Chinese

• Experience in an international/cross-cultural environment

• Bachelor's degree required

• Self-driven, agile, calm under pressure, open-minded, and positive. 

Preferred

• Master's degree

• Shanghai-based

• Overseas study/work experience

• Community or event marketing experience.

• Experience working with international brands or products.

• At least 3 published WeChat articles and 3 Xiaohongshu posts, with live links and performance data (views, engagement, follower growth)
• KOL collaborations
• Campaign / event / livestream projects
• Marketing assets or case studies (PPT or docs both fine)

WHY EXPATRIO?

• International, diverse, and intrinsically motivated team
• Autonomous and progressive work environment with low hierarchies and fast decision-making 
• Flexible working hours
• Individual professional and personal development opportunities
• Most importantly: The chance to solve an actual problem

WHY FINTIBA