BSN SPORTS, A VARSITY BRANDS COMPANY - THE RECOGNIZED LEADER IN TEAM ATHLETIC GEAR
For over 50 years, BSN SPORTS has been the largest team sporting goods equipment and apparel distributor of choice in the United States. Our 3,000 BSN SPORTS employees strive to support the Heart of the Game by putting valuable time back into the day of coaches and administrators through excellent service platforms. Our company mission is simple: Save coaches and administrators time with everything they do off the field so they have more time to impact young lives on it.
Location: Remote
Travel: Some travel to collegiate institutions, campus events, industry events, customer meetings, and company meetings. Some overnight travel may be required.-25%
Compensation: The salary range for this role is $75,000-100,000 plus the opportunity for a bonus.
The base salary will vary based on criteria such as education, experience and qualifications of the applicant, location, internal equity, and alignment with the market.
HOW YOU WILL MAKE AN IMPACT:
The Campus Connection Manager is responsible for expanding BSN SPORTS’ presence beyond collegiate varsity athletics by developing relationships and generating new business across collegiate campus departments, student organizations, and institutional purchasing groups.
WHAT YOU WILL DO:
- Build direct relationships with decision-makers across collegiate departments, academic units, student organizations, and institutional purchasing teams.
- Partner with BSN sales professionals, athletic department staff, licensing contacts, and other established stakeholders to secure introductions Across Campus.
- Develop, manage, and advance a qualified pipeline of new Across Campus business opportunities, including complete follow-through of leads generated by BSN Collegiate Marketing team.
- Prospect and engage buyers within Student Life, Admissions, Facilities, Dining Services, Campus Safety, Recreation Sports, Professional Programs, individual colleges, and academic departments.
- Promote and activate MTS, campus event shops, collegiate club sports department shops, and other campus-wide purchasing solutions that fit the needs of the Across Campus customer base.
- Create structured account-development plans for assigned institutions, including priority departments, target contacts, opportunity stages, next actions, and revenue potential.
- Use CRM tools to document customer relationships, prospecting activity, pipeline movement, opportunities, and account-development progress.
- Collaborate with marketing on targeted email campaigns, contact acquisition, social outreach, lead-generation programs, and buyer education.
- Coordinate with merchandising, brand partners, operations, customer service, and technology teams to support successful programs that can be executed by hundreds of sales professionals.
- Provide ongoing support to campus customers and develop opportunities for repeat purchasing, departmental expansion, and broader institutional adoption.
- Maintain clear communication with Collegiate Select leadership and field partners regarding activity, opportunities, risks, and account progress.
QUALIFICATIONS:
Knowledge, Skills, Abilities
- Strong prospecting, relationship-development, and consultative-selling skills.
- Ability to build credibility with senior administrators, procurement professionals, department leaders, student-facing professionals, and student organization representatives.
- Demonstrated ability to develop new business within complex organizations involving multiple stakeholders and decision-makers.
- Strong organizational and territory-planning skills, with the ability to manage multiple institutions, departments, contacts, and opportunities simultaneously.
Success Indicators
- New campus relationships and qualified contacts developed; qualified pipeline created and advanced; assigned institutions actively engaged and penetrated; new departments and campus organizations converted; MTS+, shop, rec sports, event, and brand programs activated; incremental Across Campus NSE generated; repeat purchasing and expansion within converted institutions; CRM accuracy, activity discipline, and account-plan execution.
Education, Certification and Experience
- Bachelor’s degree preferred, or an equivalent combination of education and relevant professional experience.
- Three or more years of experience in business development, outside sales, account management, collegiate athletics, higher education, promotional products, sporting goods, procurement, or a related field.
- Experience selling into colleges, universities, complex institutions, or multi-department organizations is strongly preferred.
- Experience developing new business through proactive prospecting and relationship building.
- Experience with branded merchandise, apparel, equipment, e-commerce shops, procurement solutions, or licensing is preferred.
- Must maintain a valid driver’s license, reliable transportation, appropriate automobile insurance, and a satisfactory driving record.
Physical Demands and/or Work Environment
The physical demands that are described as required are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- This position operates in a remote capacity and includes a home office, collegiate campuses, customer meetings, campus events, and company locations. The employee may experience prolonged periods of sitting, standing, walking, driving, and computer use. The position may also require the transportation and handling of product samples, presentation materials, and event-related items. Reasonable accommodations may be provided to enable qualified individuals to perform the essential functions of the position.
#LI-SD1
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.
OUR VALUES
Service - We lead with heart. We champion community.
Passion - We love what we do. It fuels our purpose.
Integrity - We do what we promise. We own our actions and decisions.
Respect - We earn it by giving it. Because everyone deserves it.
Innovation - We never stop striving to be better. For ourselves and our community.
Transparency - We are committed to openness and honesty in everything we do.
OUR BENEFITS
We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:
- Comprehensive Health Care Benefits
- HSA Employer Contribution/ FSA Opportunities
- Wellbeing Program
- 401(k) plan with company matching
- Company paid Life, AD&D, and Short-Term Disability
- Generous My Time Off & Paid Holidays
- Varsity Brands Ownership Program
- Employee Resource Groups
- Access to Financial Coaching and member-owned Credit Union
- St. Jude Partnership & Volunteer Opportunities
- Employee Perks including discounts on personal apparel and equipment!
Eligibility for company-sponsored benefits is determined by scheduled work hours, and the terms of the applicable benefit plans. Benefit offerings and eligibility requirements may vary by position and are subject to change in accordance with plan documents and applicable law.
Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.
