VP/SVP of Marketing

The VP/SVP of Marketing will lead our marketing organization through our next phase of explosive growth. This executive role requires a proven leader with deep B2B SaaS experience who can scale marketing operations, build world-class brand recognition, and drive demand generation across multiple domestic and international markets. The ideal candidate will have a track record of building and leading high-performing marketing teams while managing complex third-party vendor relationships.  

Strategy & Brand Leadership 

• Develop and execute comprehensive marketing strategy aligned with aggressive growth targets and international expansion goals. 
• Build and scale marketing organization to support 40%+ annual growth trajectory. 
• Partner closely with CEO to establish thought leadership platform and executive brand presence. 
• Drive brand strategy and positioning for established B2B markets while expanding into new European territories. 
• Own marketing budget responsibility and ROI accountability across all channels and initiatives. 
• Build, lead, mentor, and scale a dynamic marketing team across multiple functions and geographies. 

Vendor & Team Management 

• Manage relationships with third-party service providers including PR agencies, event management companies, digital marketing firms, and brand consultancies. 
• Establish vendor selection criteria, performance metrics, and cost optimization strategies. 
• Build internal capabilities while strategically leveraging external expertise for specialized functions. 

Brand & Thought Leadership 

• Elevate company brand recognition and market positioning in competitive B2B SaaS landscape. 
• Develop CEO persona and thought leadership strategy to establish market authority. 
• Create and execute comprehensive brand identity initiatives across all touchpoints. 
• Drive PR strategy and media relations to build industry credibility and market presence. 

Demand Generation & Events 

• Own end-to-end demand generation strategy across digital, social, events, partnership, and national and international Assisted Living (AL) channels. 
• Optimize marketing funnel performance and conversion rates throughout customer journey. 
• Drive customer acquisition cost (CAC) optimization while maintaining quality and growth velocity. 
• Develop account-based marketing (ABM) strategies for enterprise customer segments. 
• Oversee customer events, industry conferences, and partner marketing initiatives. 
• Develop executive networking strategy and VIP customer engagement programs. 
• Manage trade show presence and strategic event investments across North American and European markets. 
• Build strategic partnership marketing programs to accelerate growth and market penetration. 

•  Bachelor’s degree in Marketing, Business, Communications, or a related field required; MBA or Master’s degree strongly preferred. 
• 10+ years progressive marketing leadership experience in B2B SaaS companies. 
• Minimum 5 years as CMO, SVP Marketing, or equivalent C-level marketing role. 
• Proven track record scaling marketing organizations in high-growth ($20M+ ARR) technology companies. 
• Direct experience managing marketing budgets of $5M+ annually. 
• Success leading marketing through international expansion, preferably North America to Europe. 
• Expert-level knowledge of B2B SaaS marketing fundamentals including demand generation, marketing automation, and sales alignment. 
• Demonstrated experience building and managing relationships with PR agencies, digital marketing firms, and event management companies. 
• Strong background in executive brand building and thought leadership development. 
• Proven ability to optimize marketing technology stack and drive data-driven decision making. 
• Experience with account-based marketing (ABM) and enterprise sales support. 
• Exceptional leadership and team-building capabilities with experience managing 15+ person teams. 
• Outstanding communication and presentation skills with C-level executive presence. 
• Strategic thinking combined with hands-on execution ability. 
• Strong analytical skills with experience using marketing analytics platforms.