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Manager, Public Relations & Consumer Storytelling

Role overview

Qualifications

  • Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
  • 4-7+ years of experience in communications, media relations, or public relations, with meaningful experience in consumer-facing communications.
  • Proven ability to simplify complex topics and craft clear, compelling messages for consumer and mainstream media audiences.
  • Experience using PR tools such as Muck Rack for media monitoring, outreach, and reporting.

Responsibilities

  • Help develop and execute consumer communications and media outreach strategies that increase awareness, understanding, and trust in FICO Scores.
  • Build and maintain relationships with consumer, personal finance, and mainstream reporters; proactively pitch stories and manage inbound media inquiries.
  • Write and develop high-quality communications materials, including press releases, media pitches, and consumer explainer blogs.
  • Monitor media coverage, consumer conversations, and industry trends to identify proactive storytelling opportunities.

Key facts

  • Remote from: United States
  • Full time
  • Senior (5-10 years)
  • Public Relations Director
  • English

Hard skills

Other skills

  • Communication
  • Relationship Building
  • Time Management

About the company

FICO logo

FICO

Data Analytics & Business Intelligence

FICO (NYSE: FICO) powers decisions that help people and businesses around the world prosper. Founded in 1956, the company is a pioneer in the use of predictive analytics and data science to improve operational decisions. FICO holds more than 200 US and foreign patents on technologies that increase profitability, customer satisfaction and growth for businesses in financial services, insurance, telecommunications, health care, retail and many other industries. Using FICO solutions, businesses in more than 100 countries do everything from protecting 4 billion payment cards from fraud, to improving financial inclusion, to increasing supply chain resiliency. The FICO® Score, used by 90% of top US lenders, is the standard measure of consumer credit risk in the US and has been made available in over 40 other countries, improving risk management, credit access and transparency. Learn more at www.fico.com.

Company details

Company typeLarge
IndustryData Analytics & Business Intelligence
Company size1001 - 5000

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Job description

FICO (NYSE: FICO) is a leading global analytics software company, helping businesses in 100+ countries make better decisions. Join our world-class team today and fulfill your career potential!

The Opportunity


As the Manager of Public Relations & Consumer Storytelling at FICO, you will help tell the story of one of the most trusted financial tools in the United States, the FICO® Score. This role is ideal for a consumer-first communicator who can translate complex financial concepts into clear, compelling stories that build understanding and trust with the public.

Working closely with senior communications leaders and cross-functional partners, you will help execute consumer-facing communications, support media relations, and develop proactive storytelling across product innovation, consumer education, data insights, and financial well-being.


What You'll Contribute


  • Help develop and execute consumer communications and media outreach strategies that increase awareness, understanding, and trust in FICO Scores.
  • Bring creative ideas and a strong consumer lens to the team’s storytelling and media programs.
  • Build and maintain relationships with consumer, personal finance, and mainstream reporters; proactively pitch stories and help manage inbound media inquiries.
  • Write and develop high-quality communications materials, including press releases, media pitches, Q&As, talking points, consumer explainer blogs, etc.
  • Support consumer-facing narratives around product launches, score and credit education, data insights, and broader financial literacy topics.
  • Partner with product, analytics, legal, marketing, and other stakeholders to ensure communications are accurate, timely, and aligned with business priorities.
  • Prepare and support spokespeople for interviews, briefings, and media engagements, helping ensure clarity, confidence, and message consistency.
  • Monitor media coverage, consumer conversations, and industry trends to identify proactive storytelling opportunities and flag emerging issues or risks.
  • Track and analyze earned media performance, translating results into useful insights and recommendations for the communications team and internal stakeholders.
  • Manage assigned projects from planning through execution, keeping workstreams organized, stakeholders informed, and deliverables on track.

What We're Seeking


  • Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
  • 4-7+ years of experience in communications, media relations, or public relations, with meaningful experience in consumer-facing communications; experience in financial services, fintech, or another highly regulated industry is strongly preferred. Applicants with agency experience is encouraged.
  • Proven ability to simplify complex topics and craft clear, compelling messages for consumer and mainstream media audiences.
  • Well versed in the evolving media landscape and able to craft stories tailored to specific audiences and platforms.
  • Experience developing press materials and building media relationships across consumer, financial, or business outlets.
  • Demonstrated ability to manage communications projects and move work from concept through execution with appropriate guidance and collaboration.
  • Highly collaborative, with the ability to build strong cross-functional relationships.
  • Comfort managing multiple priorities and deadlines while maintaining accuracy and attention to detail.
  • Experience using PR tools such as Muck Rack for media monitoring, outreach, and reporting.
  • Proactive, curious, and comfortable taking ownership, asking smart questions, and looking for ways to improve the work.

Our Offer to You


  • An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.  
  • The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.  
  • Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.  
  • An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.  
  • The targeted base pay range for this role is: $81,900 to $1,28,700 with this range reflecting differences in candidate knowledge, skills and experience.

#LI-BR1

#LI-Remote


Why Make a Move to FICO?

At FICO, you can develop your career with a leading organization in one of the fastest-growing fields in technology today – Big Data analytics.  You’ll play a part in our commitment to help businesses use data to improve every choice they make, using advances in artificial intelligence, machine learning, optimization, and much more.


FICO makes a real difference in the way businesses operate worldwide:

•    Credit Scoring — FICO® Scores are used by 90 of the top 100 US lenders.

•    Fraud Detection and Security — 4 billion payment cards globally are protected by FICO fraud systems.

•    Lending — 3/4 of US mortgages are approved using the FICO Score.

Global trends toward digital transformation have created tremendous demand for FICO’s solutions, placing us among the world’s top 100 software companies by revenue. We help many of the world’s largest banks, insurers, retailers, telecommunications providers and other firms reach a new level of success. Our success is dependent on really talented people – just like you – who thrive on the collaboration and innovation that’s nurtured by a diverse and inclusive environment. We’ll provide the support you need, while ensuring you have the freedom to develop your skills and grow your career.  Join FICO and help change the way business thinks!

Learn more about how you can fulfil your potential at www.fico.com/Careers

FICO promotes a culture of inclusion and seeks to attract a diverse set of candidates for each job opportunity. We are an equal employment opportunity employer and we’re proud to offer employment and advancement opportunities to all candidates without regard to race, color, ancestry, religion, sex, national origin, pregnancy, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Research has shown that women and candidates from underrepresented communities may not apply for an opportunity if they don’t meet all stated qualifications. While our qualifications are clearly related to role success, each candidate’s profile is unique and strengths in certain skill and/or experience areas can be equally effective. If you believe you have many, but not necessarily all, of the stated qualifications we encourage you to apply.

Information submitted with your application is subject to the FICO Privacy policy at https://www.fico.com/en/privacy-policy

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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