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Regional Marketing Manager UK&I

Role overview

Qualifications

  • Long-standing relevant experience in field marketing or product marketing
  • Demonstrated experience in market analysis, strategy development, and execution of integrated marketing campaigns
  • Proficiency in synthesizing complex market data into actionable insights
  • Experience working effectively across commercial and cross-functional teams in a matrixed organization

Responsibilities

  • Develop and execute field marketing plans that drive growth
  • Conduct market research and analyze trends, customer segments, and competitive positioning
  • Collaborate with Sales, Commercial, Business Units, and Marketing Communications
  • Lead regional new-product launch execution through the DBS Launch Excellence process

Key facts

Hard skills

Other skills

  • Collaboration
  • Relationship Building
  • Communication
  • Time Management

About the company

Integrated DNA Technologies logo

Integrated DNA Technologies

Biotechnology

Integrated DNA Technologies, Inc. (IDT) develops, manufactures, and markets nucleic acid products for the life sciences industry in the areas of academic and commercial research, agriculture, medical diagnostics, and pharmaceutical development. IDT has developed proprietary technologies for genomic applications such as next generation sequencing, CRISPR genome editing, synthetic biology, digital PCR, and RNA interference. Through its GMP services, IDT manufactures products used by scientists researching many forms of cancer and most inherited and infectious diseases. IDT is widely recognized as an industry leader in custom nucleic acid manufacture, serving over 130,000 life sciences researchers. IDT was founded in 1987 in the United States and has its U.S. manufacturing headquarters in Coralville, Iowa, with additional U.S. manufacturing sites in San Diego, California; Research Triangle Park, North Carolina; and Ann Arbor, Michigan; with international sites in Leuven, Belgium and Singapore. *For research use only. Not for use in diagnostic procedures. Unless otherwise agreed to in writing, IDT does not intend these products to be used in clinical applications and does not warrant their fitness or suitability for any clinical diagnostic use. Purchaser is solely responsible for all decisions regarding the use of these products and any associated regulatory or legal obligations

Company details

Company typeLarge
IndustryBiotechnology
Company size1001-5000

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Job description

Bring more to life. 

Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?  

At Leica Biosystems, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact.   

You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life. 

At Leica Biosystems, we’re not just shaping the future of cancer diagnostics — we’re transforming lives. Our mission of “Advancing Cancer Diagnostics, Improving Lives” is the driving force behind everything we do. As a global leader with the most comprehensive portfolio spanning from biopsy to diagnosis, we empower clinicians with innovative, reliable solutions so they can give patients timely, accurate answers when they need them most. When you join Leica Biosystems, you’re not just taking a job; you’re becoming part of a passionate team that knows every moment matters when it comes to cancer. You’ll help develop diagnostic solutions that turn anxiety into answers, and aid the acceleration of next-generation, life-changing therapies. Surrounded by a diverse and collaborative global community, you’ll be inspired each day to stretch, grow, and make an impact. 

Learn about the Danaher Business System which makes everything possible. 

The Regional Marketing Manager for UK and Ireland is responsible for driving regional growth through a well-defined marketing strategy. This role develops and executes tactical field marketing plans based on market analysis, customer insights, and current trends, while partnering with commercial and cross-functional teams to align plans with business targets and deliver measurable impact.

This position reports to the Director, EMEA Marketing and is part of the EMEA Regional Marketing Team, working remotely within the assigned region.

In this role, you will have the opportunity to:

  • Develop and execute field marketing plans that drive growth across the assigned region and align with regional and global business objectives.
  • Conduct market research and analyze trends, customer segments, and competitive positioning to identify growth opportunities and shape bottom-up regional strategy.
  • Translate market data into actionable insights using MEKKO charts, market models, and other analytical tools to support decision-making.
  • Collaborate with Sales, Commercial, Business Units, Commercial Development, and Marketing Communications to align strategies and execute campaigns, demonstrations, educational events, trade shows, and customer symposiums.
  • Lead regional new-product launch execution through the DBS Launch Excellence process, including planning, forecasting, KPI measurement, and post-launch analysis.
  • Measure marketing program effectiveness, adjust plans based on performance, and strengthen customer and market visibility to improve competitive position and share of wallet.
  • Build productive relationships with customers and external stakeholders to ensure a customer-centric, value-driven approach.

The essential requirements of the job include:

  • Long-standing relevant experience in field marketing or product marketing, preferably within healthcare, medical technology, life sciences or diagnostics.
  • Demonstrated experience in market analysis, strategy development, and execution of integrated marketing campaigns.
  • Proficiency in synthesizing complex market data into actionable insights and measurable marketing plans.
  • Experience working effectively across commercial and cross-functional teams in a matrixed organization.
  • Experience managing multiple priorities and executing structured processes in a fast-paced environment.

Travel, Motor Vehicle Record & Physical/Environment Requirements: if applicable for role

  • Ability to travel within the assigned region and across EMEA as required for customer visits, internal meetings, product launches, and industry events.
  • A valid driver’s license and acceptable driving record may be required depending on the assigned territory.

It would be a plus if you also possess previous experience in:

  • Experience in the medical devices, life sciences or diagnostics sector; knowledge of anatomical pathology is an advantage.
  • Experience with Market Analytics MEKKO charts, market modelling, Salesforce, or Power BI.

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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