Virtual Medical Representative

Job Purpose

The Virtual Medical Representative is responsible for engaging Healthcare Professionals (HCPs) through approved digital and remote channels to deliver high-quality scientific and promotional interactions that support customer engagement, business objectives, and improved patient outcomes.

The role acts as a digital-first customer engagement partner, using virtual detailing, approved email, remote meetings, webinars, and CRM-based follow-up to build meaningful customer relationships, expand reach, and improve the customer experience.

Key Responsibilities

Customer Engagement

·       Deliver compliant and impactful virtual interactions with HCPs through approved digital channels.

·       Conduct remote detailing sessions using platforms such as Veeva Engage, Microsoft Teams, Zoom, approved email, and other company-approved tools.

·       Build trusted relationships with customers through consistent, value-driven engagement.

·       Adapt communication style and channel mix based on customer needs, preferences, and digital affinity.

Scientific and Promotional Excellence

·       Communicate product, disease area, and scientific information clearly and accurately to HCPs.

·       Tailor discussions to customer needs while maintaining compliance with local regulations and company policies.

·       Maintain strong understanding of product knowledge, clinical evidence, market dynamics, and competitor activity.

Omnichannel Execution

·       Execute coordinated omnichannel engagement plans in partnership with Sales, Marketing, Medical, and Digital teams.

·       Support customer journeys through virtual calls, approved follow-up communications, webinars, and digital content.

·       Use customer insights and engagement data to improve the quality and relevance of future interactions.

Business Performance

·       Achieve agreed engagement, activity, and business objectives.

·       Maintain accurate records of customer interactions within approved CRM systems.

·       Share customer feedback, market intelligence, and engagement learnings with relevant internal teams.

Collaboration

·       Partner with field sales teams, marketing, medical affairs, and digital marketing to provide a seamless customer experience.

·       Contribute to best-practice sharing and continuous improvement of virtual engagement approaches.

·       Support adoption of new digital capabilities and customer engagement models.

Success Measures

·       Quality and effectiveness of virtual customer interactions.

·       Customer reach and digital engagement levels.

·       Execution of agreed omnichannel plans and campaign activities.

·       CRM documentation quality and compliance with approved processes.

·       Customer experience indicators and feedback.

·       Contribution to brand, portfolio, and business objectives.

Candidate Profile

Required

·       Bachelor degree in Pharmacy, Medicine, Veterinary Medicine, Science, or a related healthcare field.

·       Strong communication and presentation skills.

·       Ability to build relationships and influence through virtual channels.

·       High digital literacy and comfort using CRM, collaboration, and digital engagement platforms.

·       Self-motivated, well organized, and able to manage customer engagement remotely.

·       Strong understanding of compliance requirements in pharmaceutical promotion.

Preferred

·       Experience in pharmaceutical sales, medical promotion, inside sales, customer engagement, or digital marketing.

·       Experience using Veeva CRM, Veeva Engage, Salesforce, Microsoft Teams, Zoom, or similar platforms.

·       Familiarity with omnichannel customer engagement strategies.

Key Competencies

Customer Centricity

Digital Engagement Excellence

Scientific Knowledge

Virtual Communication

Relationship Building

Business Acumen

Data-Driven Decision Making

Collaboration and Teamwork

Adaptability and Innovation

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.