District Manager, OnStar & Loyalty - Alabama

Job Description

Field Work Arrangement: This is a field-based position that requires up to 90% travel to dealerships within the assigned territory on a recurring basis. The selected candidate must currently reside within the territory or be willing to relocate to Alabama or a surrounding area approved by leadership within 60 days of the start date.

The Role: 

As a District Manager, OnStar & Loyalty, you will serve as the primary field representative for OnStar and GM's connected services, loyalty, and subscription offerings across an assigned dealer network. You will build trusted relationships with dealer owners, managers, sales teams, and service leaders to drive adoption, customer engagement, and business performance.

In this role, you will coach and influence dealership teams to maximize the value of Connected by OnStar services, My GM Rewards, and the GM Rewards Card, helping ensure customers realize the full benefits of the GM ownership experience. Through data-driven insights, training, and consultative support, you will identify opportunities, share best practices, and drive execution that enhances dealer performance and customer loyalty.

What You’ll Do: 

• Dealer Advocacy & Relationship Management 

  • Serve as the primary advocate and trusted advisor for OnStar, GM’s software and subscription services, My GM Rewards, and GM Rewards Credit Cards within your assigned dealerships.  

  • Build strong, trust‑based relationships with dealer principals, general managers, sales leaders, and service leaders by deeply understanding their needs and consistently delivering value and follow‑through.  

  • Act as the primary liaison between OnStar, GM vehicle brands, and your assigned dealerships, ensuring alignment on priorities, messaging, and expectations. 

• Growth, Loyalty & Performance Coaching 

  • Inspire belief in OnStar and GM’s connected ecosystem – clearly communicate how our products and services elevate customer experience, deepen brand loyalty, and drive dealership profitability.  

  • Be the subject matter expert for My GM Rewards and GM Rewards Credit Cards, helping dealerships use loyalty as a powerful tool to retain and delight customers across sales, service, and ownership.  

  • Harness data and analytics to drive performance – conduct regular performance reviews (monthly and quarterly), identify opportunities, and co‑create dealer action plans that deliver continuous improvement and sustainable growth.  

  • Monitor performance at the Dealer, District, Zone, and Region levels and influence results that meet or exceed aggressive monthly, quarterly, and annual goals through coaching, training, and action planning. 

• Training, Enablement & Customer Experience 

  • Design and deliver impactful training – lead live, in‑dealership and virtual sessions with dealer leadership and front‑line teams, covering: 

    • OnStar services and benefits  

    • My GM Rewards and GM Rewards Credit Card  

    • Connected vehicle technologies (e.g., mobile app, Google Built‑In, over‑the‑air updates, and eligible features like Super Cruise)  

    • Best‑in‑class customer onboarding and delivery experiences  

  • Confidently troubleshoot issues related to OnStar, the GM mobile app, and internal platforms, ensuring teams can support customers end‑to‑end.  

  • Ensure every customer experiences the technology they’ve purchased – from setup and enrollment through ongoing engagement – so the connected experience becomes a natural part of ownership. 

• Cross‑Functional Collaboration 

  • Build strong internal partnerships across GM’s field ecosystem, including Vehicle Sales, Service & Marketing, Fleet and Commercial Sales, OnStar Digital Services, and Loyalty teams, working together as one team to serve dealers and customers.  

  • Support product and feature launches to ensure aligned marketing and messaging between GM and your dealers, creating a seamless, compelling story for customers in your district.  

  • Resolve dealer and customer satisfaction issues through appropriate channels, always protecting trust in the GM and OnStar brands. 

• Continuous Improvement & Learning 

  • Bring a “Better Never Stops” mindset to everything you do – continuously learning, adapting, and sharing best practices as our products, services, and customer expectations evolve.  

  • Use insights from the field to provide feedback on programs, tools, and processes, helping improve the way GM and OnStar support dealers and customers. 

Your Skills & Abilities (Required Qualifications)   

• 2+ years of sales, customer service, or related experience. 

• Bachelor's degree or equivalent experience. 

• Strong communication and presentation skills, with the ability to tailor messaging to diverse audiences. 

• Ability to support business needs across assigned time zones, including occasional weekends and holidays. 

• Proficiency with Google Workspace and/or Microsoft Office applications. 

• Comfortable utilizing and troubleshooting technology platforms, mobile applications, and subscription-based services. 

• Excellent written and verbal communication skills with strong attention to detail. 

• Ability to travel up to 90% within the assigned territory. 

• Valid driver's license and ability to legally operate a motor vehicle. 

What Can Give You a Competitive Advantage (Preferred Qualifications): 

• Experience supporting automotive dealerships, OEMs, or related retail operations. 

• Strong prioritization, time management, and organizational skills. 

• Demonstrated learning agility and continuous improvement mindset. 

• Self-motivated with a proven track record of delivering results. 

• Ability to thrive in a fast-paced, evolving environment. 

• Adaptable, innovative, and comfortable leading through change. 

• Strong analytical and problem-solving skills with a data-driven approach to decision-making. 



GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

This role is categorized as remote; however, the selected candidate must live in an approved city within the assigned territory or be willing to relocate. The candidate will be required to relocate, or already reside in the approved city no later than the timeline provided at offer.

The selected candidate will be required to travel at least 50% or more on a frequent basis.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

This position requires the ability to legally operate a motor vehicle on a regular basis and successfully complete a Motor Vehicle Report review.



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