B2B Demand Generation Manager (ABM & HubSpot)

Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world’s premier hub for growth and excellence.

🌟 About our Client:
A healthcare logistics provider specializing in compliant, time-sensitive delivery services for medical organizations such as pharmacies, labs, and hospital systems. The company operates with a focus on regulatory adherence, operational reliability, and scalable logistics solutions to support critical healthcare needs.

✍ Short Description:
This role is a hands-on B2B Demand Generation Manager position focused on executing high-impact marketing initiatives that directly drive pipeline growth. The professional will translate strategic direction into execution across account-based marketing, SEO, content, email, LinkedIn, and conversion rate optimization. The role emphasizes ownership of deliverables, requiring consistent output and measurable results rather than delegation or oversight. The ideal candidate thrives in an execution-first environment and is comfortable working independently while aligning closely with leadership objectives.

🌎 Location: 100% Remote (LATAM only)
🗣 Language Requirements: Advanced English (C1+)
⏰ Schedule: Full-time, aligned with EST
😀 Start Date: ASAP

💰 Compensation & Benefits:

• Competitive salary in USD

• Remote-first flexibility. Work from anywhere.

• PTO and paid U.S. holidays

💼 Responsibilities:

• Build and execute account-based marketing campaigns targeting defined B2B healthcare segments, including account selection, segmentation, and engagement tracking.

• Execute SEO strategies by optimizing on-page elements, producing keyword-driven content, and continuously auditing and improving existing assets.

• Create and publish B2B content aligned with narrative-driven frameworks, including blog posts, case studies, landing pages, and nurture materials tailored to specific verticals.

• Develop and optimize landing pages and conversion flows, testing CTAs and structures to improve performance and ensure alignment with campaign messaging.

• Build and manage lead nurturing workflows, scoring models, and re-engagement strategies in HubSpot to support sales readiness and pipeline progression.

• Manage LinkedIn presence, including organic content, audience growth, and outreach campaigns aligned with ABM initiatives.

• Execute email marketing campaigns and newsletters, including segmentation, copywriting, and performance tracking across engagement and revenue metrics.

💡 Qualifications:

• 5+ years of B2B marketing experience.

• Strong proficiency in HubSpot, including workflows, sequences, lead scoring, lists, reporting, and pipeline management.

• Proven experience executing account-based marketing (ABM) campaigns.

• Solid SEO knowledge with demonstrated results in organic growth.

• Excellent English writing skills with the ability to produce clear, persuasive B2B content.

• Experience with StoryBrand framework or similar narrative-driven messaging approaches.

• Ability to work independently with asynchronous direction from leadership.

📩 If you meet the experience outlined above, we’d love to hear from you. Please apply—our team is excited about your application and will be in touch as soon as possible.